Enjoy the benefits of relaxation and soaking up the sun without going south

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FOR IMMEDIATE RELEASE

February 26, 2009

Enjoy the benefits of relaxation and soaking up the sun without going south
Planet Beach Contempo® Spa is like having a beach in your own backyard all year round

February 26, 2009, OAKVILLE – After four months of prolonged exposure to Canada’s dry, cold and dark winter, the human body is literally sun-starved and gasping for UV rays and some relaxation – and in only minutes at Planet Beach Contempo® Spa, a guest can experience the same health benefits of spending a day at the beach.

With spring break just around the corner, many families are busy planning their trip south, while many other families are merely wishing they were. But for those who don’t get to go or want to experience the benefits of a warm southern exposure all year round, visiting therapeutic spas that offer UV light therapy is the next best thing – now imagine a spa that offers the private massage in the cabana as well – things can’t get much better.

“It is no secret that light therapy treatments are known to have a number of health benefits,” says Planet Beach Contempo® Spa Master Franchisee Nicole Matta. “It’s proven effective in treating acne, psoriasis, seasonal affective disorder, and non-seasonal depression – not only does it improve skin conditions, it makes you feel better, brighter and more energetic.”

Planet Beach Contempo® Spa uses state-of-the-art spa technology and advanced light therapy enabling guests to enjoy, in the privacy of their own room, the best in UV and relaxation therapies.

“My doctor wanted to know how I fixed my “trapezius [muscle]”. She was astounded and said she would do anything I was doing to get her trapezius to feel like mine. My blood pressure is down, my mood is up – I come every day for my “wellness” time,” says one member of Oakville’s Planet Beach Contempo® Spa. “It’s the best thing anyone can do for themselves.”

Guests have the choice of relaxing and unwinding on a Hydro-Massage bed, target vital pressure points and invigorate tired muscles with the heated Therasage shiatsu massage bed, or just sit in a Japanese Executive massage chair where all you need to do is take off your suit jacket and shoes and let the chair ease the day’s tensions away.

“So whether you come for a tan, UV therapy, or just to relax with any one of our many massage therapy units, just put on a relaxation tune with the sound of waves hitting the shore, close your eyes, and you will not just think you’re at the beach, you’ll experience the benefits of a day at the beach like no other,” says Nicole Matta. “And should you decide to become a member and visit regularly, not only will you feel better, your skin will be noticeably healthier and more youthful-looking.”

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For further information or arrange an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Innovative technologies make spa visits affordable and convenient

MEDIA RELEASE

FOR IMMEDIATE RELEASE

January 20, 2009

Innovative technologies make spa visits affordable and convenient
Planet Beach Contempo® Spa combines the benefits of massage and UV Therapy under one roof

January 20, 2009, OAKVILLE – Planet Beach Contempo® Spa is upscale and modern using only the most innovative spa technologies to provide its members with affordable massage and UV therapy.

Gone are the days where one massage therapist is too hard and another too soft. Planet Beach’s state-of-the-art spa technology allows the individual to have control of the experience and customize equipment settings to personal preference, making the massage or UV session just right—remember those customized settings, and the same relaxing experience can be had every time.

“It’s so simple to use, with just the touch of the screen and push of a button you control everything from heat, speed, strength, and frequency,” says Master Franchisee Nicole Matta. “Once the settings are made, just put on the head phones, listen to tranquil tunes, lay back and relax, and feel your body being invigorated.”

The massage services range from a soothing full-body massage to a deep-tissue targeted massage, and have been carefully engineered to relieve stress, decrease muscle tension, and leave tired muscles feeling relaxed and rejuvenated.

The Oakville franchise is Ontario’s first and the only true Contempo® spa in Canada, but with over 380 locations and 1.9 million members worldwide, Planet Beach is a recognized leader in UV therapy, skin care services, and is equipped with the latest in therapeutic massage technology.

Planet Beach’s unique approach offers technology-driven, attendant-free spa and UV therapy services that focus on total wellness. All treatments are fully automated, enabling customers to pamper both face and body at the press of a button, in privacy and on their own schedule – a plus in today’s hectic and busy world.

“The concept of making a complete and full range of skin care services that are easy to use and convenient, is intriguing,” says Nicole Matta. “You can get a golden glow, hydrate your skin, rejuvenate your face, and relax with a massage — all in one place, at a reasonable price, and without spending a whole day.”

This exclusive mix of services is available only at Planet Beach.

“For just a little less than the regular or typical cost of a two hour visit to a traditional day spa, our members can indulge in a month of near limitless services and experience any one of our many therapies,” says Nicole Matta. “As this experience may be new to many, we offer a free pass so that guests can try it first – be warned – once you’ve tried it, you’ll love it.”

To receive a free guest pass, just go to www.planetbeach.ca.

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For further information or arrange an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Innovative Technologies make spa visits affordable and convenient

MEDIA RELEASE

FOR IMMEDIATE RELEASE

January 20, 2009

Innovative technologies make spa visits affordable and convenient
Planet Beach Contempo® Spa combines the benefits of massage and UV Therapy under one roof

January 20, 2009, OAKVILLE – Planet Beach Contempo® Spa is upscale and modern using only the most innovative spa technologies to provide its members with affordable massage and UV therapy.

Gone are the days where one massage therapist is too hard and another too soft. Planet Beach’s state-of-the-art spa technology allows the individual to have control of the experience and customize equipment settings to personal preference, making the massage or UV session just right—remember those customized settings, and the same relaxing experience can be had every time.

“It’s so simple to use, with just the touch of the screen and push of a button you control everything from heat, speed, strength, and frequency,” says Master Franchisee Nicole Matta. “Once the settings are made, just put on the head phones, listen to tranquil tunes, lay back and relax, and feel your body being invigorated.”

The massage services range from a soothing full-body massage to a deep-tissue targeted massage, and have been carefully engineered to relieve stress, decrease muscle tension, and leave tired muscles feeling relaxed and rejuvenated.

The Oakville franchise is Ontario’s first and the only true Contempo® spa in Canada, but with over 380 locations and 1.9 million members worldwide, Planet Beach is a recognized leader in UV therapy, skin care services, and is equipped with the latest in therapeutic massage technology.

Planet Beach’s unique approach offers technology-driven, attendant-free spa and UV therapy services that focus on total wellness. All treatments are fully automated, enabling customers to pamper both face and body at the press of a button, in privacy and on their own schedule – a plus in today’s hectic and busy world.

“The concept of making a complete and full range of skin care services that are easy to use and convenient, is intriguing,” says Nicole Matta. “You can get a golden glow, hydrate your skin, rejuvenate your face, and relax with a massage — all in one place, at a reasonable price, and without spending a whole day.”

This exclusive mix of services is available only at Planet Beach.

“For just a little less than the regular or typical cost of a two hour visit to a traditional day spa, our members can indulge in a month of near limitless services and experience any one of our many therapies,” says Nicole Matta. “As this experience may be new to many, we offer a free pass so that guests can try it first – be warned – once you’ve tried it, you’ll love it.”

To receive a free guest pass, just go to www.planetbeach.ca.

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For further information or arrange an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

The perfect gift for those who want healthier, more youthful-looking skin

MEDIA RELEASE

FOR IMMEDIATE RELEASE

February 2, 2009

The perfect gift for those who want healthier, more youthful-looking skin
Innovative Planet Beach Contempo® Spa offers a natural approach to health, wellness, and beauty

February 2, 2009, OAKVILLE – Planet Beach Contempo® Spas are hi-tech and modern, and the first and only chain to combine UV therapy, industry leading skin-care product lines, and the luxury of facials, moisturizers and massages in one spa facility – it is virtually, a one-stop skincare centre.

Using only the latest in skin-care technologies, it’s an affordable alternative to your more traditional salons and spas, where both services can be experienced with minimal time commitment on the same day, in one location, and in one spa. And Planet Beach offers much, much more than even this.

For example, the Luminous Facial is the latest in skin rejuvenation, and uses phototherapy to provide noticeable improvement to the complexion offering an overall healthier, more youthful appearance. There is no nip and tuck, as this natural approach to skin-care gives a 20-minute facial treatment that combats fine lines, dark circles and puffiness around the eyes.

“Our over 380 locations and 1.9 million members worldwide prove that this is what today’s spa clients are looking for,” says Master Franchisee Nicole Matta. “Our innovative technologies make a visit affordable, and convenient.”

Lumière Topical Skincare represents the first-ever line of topical skincare products formulated specifically to work with the Lumière Light-ThèrapieTM device in combination with Photon Absorption Therapy. The products provided in the Lumière Skincare line collectively encompass every aspect of daily facial skincare that is required to promote healthier, more youthful-looking skin.

Planet Beach Contempo Spa is a new breed of skin care, as all treatments are fully automated, enabling customers to pamper both face and body at the press of a button, in privacy and on their own schedule.

“People care about maintaining their youthful appearances, and with a clientele base that is 40 per cent male and 60 per cent female, these facial services are appreciated by both genders alike,” says Nicole Matta. “They make an excellent Valentine’s gift for any partner.”

For those who like natural skin-care options, the PB Skincare line offers clear and simple solutions for all skin types. Their trained Consultant will recommend one of three skincare regimes.

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For further information or arrange an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

The chilling facts about vodka

MEDIA RELEASE

FOR IMMEDIATE RELEASE

February 16, 2009

The chilling facts about vodka
Ultra Premium vodkas are even better when served cold

February 17, 2009, OAKVILLE – Serving vodka chilled brings out the best in both the flavour and texture of vodka and may be a primary reason for its surge in sales and growing market demand.

Globally, sales of spirits are expected to reach $202 billion by 2012, an increase of 11.1 per cent from 2007, according to a study by MarketResearch.com. So, it is no surprise that vodka, a major player in the global spirits market, is also seeing increasing sales.

Why the growing love affair with vodka?

A lot can be contributed to the growing number of young people who drink nothing else but vodka. Perhaps it’s the TV series, and recent movie, Sex in the City that is largely responsible, or the resurgence of a younger and more physical James Bond played by Daniel Craig that has popularized the martini. Whatever the reasons, since the 50’s, the martini and all its many compliments, have never been so popular.

As this group ages, they’re staying committed to being true vodka drinkers, only now recognizing the noticeable difference in taste, they’re switching up to Ultra Premium vodka brands, especially when drinking it straight up just like Ukrainians and many Europeans do.

“Vodka consumers are recognizing that they don’t have to settle on vodka brands that leave a medicinal aftertaste and burning at the back of the throat,” says John Vellinga, president of Multiculture Bevco – Canadian owner and distributor of Slava Ultra Premium Vodka. “Choosing Ultra Premium brands of vodka changes all that – serve it chilled; the colder the better – and you have an experience that’s without comparison; smooth, no medicinal aftertaste, and only gentle warmth at the back of the throat.”

Connoisseurs, recognizing the superior benefits, like to keep vodka in the freezer, as super-chilling vodka enhance the smoothness and create a lovely, viscous consistency.

Understanding these facts and trends has helped companies market their product more effectively.

“For example, Slava Ultra Premium Vodka understood from its conception that vodka was meant to be served chilled, and as a result it was marketed with a practical triangular shaped bottle design,” says John Vellinga. “The idea was to create a bottle that wouldn’t roll around in the fridge or freezer, and if space was at a premium, the bottles could be stacked.”

So here are some tips to making a superior chilling martini. Use only chilled high quality vodka; chill-out your glasses; don’t use artificial, sickly-sweet additives, instead, to flavour the drink, use natural and fresh ingredients; use exotic fruits and other garnishes to make a martini more flavourful; to infuse the drink with a bit more flavour, put in a shaker; and shake thoroughly but not too hard.

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ABOUT MULTICULTURE BEVCO

Multiculture Bevco (MCB) is a developer and marketer of private label and niche products. The Oakville, Ontario-based company has developed and launched two of its own vodka trademarks in four provinces, including the LCBO in Ontario. MCB products include: Slavutich Beer, Krimsekt Sparkling Wines, Lvivske Beer, Slava Ultra Premium Vodka and Zirkova Premium Imported Vodka.

To schedule an interview or seek further information contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MULTICULTURE BEVCO/SLAVA VODKA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca