When Business and Pleasure Mix

MEDIA RELEASE

FOR IMMEDIATE RELEASE

May 26, 2007

Parmasters offers golfing franchise opportunities in Ontario, Saskatchewan, Manitoba, Quebec

May 26, 2007, TORONTO – Over the next 10 years in the US, aging Baby Boomers alone will drive a 12 per cent increase in the 20 billion dollar golf industry, and Parmasters, is offering a franchising opportunity responding to this growing trend that mixes business with pleasure.

Tom Matzen, an international speaker and best-selling author, founder and past CEO of Entrepreneur Coach Inc., together with Scott Hazledine, a Class A PGA member, Master Teacher, and Master Player, recognized the growth in golf and teamed up to form Parmasters in 1999.

A National Golf Foundation (NGF) study showed that an average of 2 million new golfers enter the sport each year but as many golfers drop off. The study showed that the top three actions required to reverse this trend and increase playing time of frequent golfers and rounds played are: facilitate finding of playing partners; promote/facilitate couples golf and family golf; teach, teach, teach. At Parmasters Golf Training Centers each of these concerns has been addressed and a whole lot more.

Typically, a Parmasters Golf Training Center is 12,000 to 15,000 square-feet and is “the ultimate golf training and practice facility” offering a climate-controlled, indoor golfers haven and an affordable, non-intimidating alternative to the traditional, typically expensive teaching methods that guarantees a 25 per cent reduction in handicap.

Certified golf coaches develop each part of the swing from impact backwards, teaching and imprinting the fundamentals of the golf swing using Accelerated Learning Techniques™, and the proven sports technology Straight-Line Golf™.

“In the fluency bays, the ball gets automatically teed out of the floor, so when you are taking Straight-Line Golf lessons you are not bending over to tee the ball up allowing you to focus on your grip and swing tempo” says André Ferris, Parmasters Canada Regional Franchisor.

Members enjoy specialized driving bays, realistic undulating putting greens, a golf fitness center, state of the art golf simulators featuring world-class courses, sand traps and much more.

Parmasters’ facilities can include short game areas, a retail shop for equipment and golf apparel; a golf fitness area that focuses on strength, endurance, flexibility, and balance; and a training and events room that can be rented for corporate functions or family birthday parties. In addition there’s the on-site Links Golf Café, offering gourmet organic coffee and clubhouse fare, as well as free wireless Internet.

To date, eighty-eight franchises have been awarded. The first location, a 25,000 sq. ft. center in Memphis Tennessee opened in June 2006, and the first international center in Guangzhou, China in April, 2007. The opening of 12 additional golf training centers and 20 Links Golf Cafes are planned by April, 2008. In Canada, 27 franchises have been awarded to date, with further opportunities in Ontario, Saskatchewan, Manitoba and Quebec.

Each full-size training center when in full operation is expected to average 2,000 members. The Halifax site sold 617 memberships before construction had even commenced.

Parmasters is optimistic about its future as an indoor golf training center because new golfers want to learn, they want to improve and they want to look good on the fairway. Parmasters primary focus is offering one-on-one golf skills training. This training will differentiate itself by its fun and easy format, guaranteed results and an overall goal of increasing each attendee's passion and excitement for the game of golf.

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For further information or interviews contact:

Strategic Communications Solutions
ON BEHALF OF PARMASTERS CANADA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca