FOR IMMEDIATE RELEASE
October 16, 2007
Slava Ultra Premium Vodka serves the perfect martini and more to Canada’s best at Gemini Awards Party
October 16, 2007, REGINA – Following the Gemini Awards, Slava Ultra Premium Vodka will serve martinis to the best of Canada’s TV programming; only with a twist. The drink which was once synonymous with prestige, class and the golden age of Hollywood will make a splash with a new era of stars. Special Slava martinis have been created and named in the spirit of the Gemini Awards, such as the ‘Nominini’ which tastes just like a cinnamon heart.
Buzzing around this event will be actors, actresses and behind the scenes staff that help produce some of Canada’s leading shows, such as Corner Gas and Little Mosque on the Prairie.
"[This] is a big thing for our production community…and everyone who works so hard on our shows - to finally be able to participate in the Geminis and celebrate the work they do,” says Susanne Bell, CEO of SaskFilm.
“Slava makes the perfect martini and the perfect way to celebrate this event,” says John Vellinga, president of Multiculture Marketing, which owns the Slava brand. “With its superb flavour and natural sweetness, you don’t have to add anything – just drop in an olive or a twist and now you’ve got yourself a party.”
Those who have tried Slava Ultra Premium Vodka describe the taste as clean and exceptionally smooth. The reason – it’s four times distilled and 12 times filtered and only the finest ingredients are used.
John Vellinga, president of Multiculture Marketing and his staff will be on hand to personally serve everyone the ultimate martini or a colder-than-ice frozen shot of Slava; a delightful surprise.
WHEN: Sunday, October 28, 2007
WHERE: SaskFilm Soundstage (1831 College Avenue, Regina, Saskatchewan)
TIME: 9:00PM to 1:00AM (immediately after the awards celebration and banquet)
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ABOUT MULTICULTURE MARKETING
Multiculture Marketing (MCM) is a developer and marketer of private label and niche products. The Oakville, Ontario-based company has developed and launched two of its own vodka trademarks in four provinces, including Saskatchewan, Manitoba, Alberta and Ontario. MCM products include: Slavutich Beer, Krimsekt Sparkling Wines, Lvivske Beer, Slava Ultra Premium Vodka and Zirkova Premium Imported Vodka.
To schedule an interview or seek further information please contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MULTICULTURE MARKETING/SLAVA VODKA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
