Owning franchises that grow during market downturns help beat back recession

MEDIA RELEASE

FOR IMMEDIATE RELEASE

March 30, 2009

Owning franchises that grow during market downturns help beat back recession
Planet Beach Contempo® Spa is new, modern, innovative and growing

March 30, 2009, OAKVILLE – Buying a franchise, while a good idea during a recession, doesn’t in itself guarantee success. However, buying a franchise with market share that’s growing during economic unrest, is a step in the right direction.

Planet Beach Contempo® Spas are one such franchise. They’re the world’s first and only automated day spa – leaders in the multi-billion dollar wellness and beauty industry. They’re unique, new, innovative, and growing.

This isn’t surprising, as the beauty, health and wellness industries survive and even flourish in times of recession. Tough economic times bring on more stress, and as a result society searches for ways to get relief, uplift their mood and to feel better about themselves.

“People like to escape from the pressurized realities of life – some go to movies; others go to health and beauty spas,” says Ontario Master Franchisee, Nicole Matta. “What we’re currently experiencing is an extension of ‘lipstick theory’ that arose from previous economic downturns.”

The past shows us that the beauty and spa industry is nearly recession-proof. Not even today's economic weaknesses stop the public's insatiable demand for ways to relieve stress, look younger, feel sexier and live healthier lives.

The hottest health and beauty cravings are massage, facials, skincare, UV tanning, skin hydration, nutrition and teeth whitening, and Planet Beach Contempo® Spas offer all of them under one roof – a one-stop health and beauty centre.

“The reason for Planet Beach Contempo® Spas’ success is not only because we provide services and products that people want during tough economic times, but that we provide these services at an economical and affordable price,” says Nicole Matta. “After all, income’s tighter during a recession, making price a factor.”

When considering buying a franchise, searching for companies whose products and services are in growing demand during tough economic times is a good place to start – such as the beauty, health and wellness industry.

For more information about Planet Beach Contempo® Spas, go to www.planetbeach.ca.

- 30 -

For further information or to arrange an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

An affordable spa getaway that's reshaping the industry

MEDIA RELEASE

FOR IMMEDIATE RELEASE

March 16, 2009

An affordable spa getaway that’s reshaping the industry
Planet Beach Contempo® Spa is new, modern and innovative

March 16, 2009, OAKVILLE –Planet Beach Contempo® Spas are unique, innovative, and reshaping the spa industry – welcome to the 21st century.

There are a number of ways in which Planet Beach accomplishes this, starting with affordability and convenience.

Typically, a spa getaway can involve a number of services ranging from a steam bath, body massage, seaweed wrap, facial massage, etc. – often costing upwards to $1 thousand per day – while a yearly Planet Beach membership includes unlimited access to all services for very little more.

“Members join for many different reasons, some for the convenience, others because they like a particular spa service, such as a shiatsu massage,” says Master Franchisee Nicole Matta. “While they are content with the specific service they signed up for, the all-inclusive nature of their membership allows them to benefit from other services as well – services, which at your typical spa were expensive to try, just for the sake of curiosity.”

Since memberships allow spa-goers an all-inclusive experience for an affordable monthly fee, visitors can create a program that is entirely unique to their needs – using as many (or few) of the treatments as they want. Members can even experience new treatments with each visit.

“The affordability of our memberships combined with the most innovative of spa technologies is revolutionizing the industry because it makes spa services convenient and gives clients access to skin and body services they might not have otherwise tried,” says Nicole Matta. “But what our members are most happy about, are the results – both our men and women clients report feeling healthier, more relaxed, and that their skin is noticeably more attractive.”

Due to Planet Beach’s hi-tech spa services, an attendant is not required, and therefore massages, UV therapies, facials, etc. are done in the privacy of individual rooms making clients more comfortable. To a large degree they are in control of their own experience, as they are able to customize the machine settings – and if schedules are tight, they can easily adjust the timer to shorten a session.

With over 380 locations and 1.9 million members worldwide, members’ privileges extend around the world. So should a member be traveling, they won’t have to miss out on any regular visits.

-30-

For further information or to arrange an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca