An affordable spa getaway that's reshaping the industry

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March 16, 2009

An affordable spa getaway that’s reshaping the industry
Planet Beach Contempo® Spa is new, modern and innovative

March 16, 2009, OAKVILLE –Planet Beach Contempo® Spas are unique, innovative, and reshaping the spa industry – welcome to the 21st century.

There are a number of ways in which Planet Beach accomplishes this, starting with affordability and convenience.

Typically, a spa getaway can involve a number of services ranging from a steam bath, body massage, seaweed wrap, facial massage, etc. – often costing upwards to $1 thousand per day – while a yearly Planet Beach membership includes unlimited access to all services for very little more.

“Members join for many different reasons, some for the convenience, others because they like a particular spa service, such as a shiatsu massage,” says Master Franchisee Nicole Matta. “While they are content with the specific service they signed up for, the all-inclusive nature of their membership allows them to benefit from other services as well – services, which at your typical spa were expensive to try, just for the sake of curiosity.”

Since memberships allow spa-goers an all-inclusive experience for an affordable monthly fee, visitors can create a program that is entirely unique to their needs – using as many (or few) of the treatments as they want. Members can even experience new treatments with each visit.

“The affordability of our memberships combined with the most innovative of spa technologies is revolutionizing the industry because it makes spa services convenient and gives clients access to skin and body services they might not have otherwise tried,” says Nicole Matta. “But what our members are most happy about, are the results – both our men and women clients report feeling healthier, more relaxed, and that their skin is noticeably more attractive.”

Due to Planet Beach’s hi-tech spa services, an attendant is not required, and therefore massages, UV therapies, facials, etc. are done in the privacy of individual rooms making clients more comfortable. To a large degree they are in control of their own experience, as they are able to customize the machine settings – and if schedules are tight, they can easily adjust the timer to shorten a session.

With over 380 locations and 1.9 million members worldwide, members’ privileges extend around the world. So should a member be traveling, they won’t have to miss out on any regular visits.

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For further information or to arrange an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Studies show families that eat meals together are healthier eaters

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November 11, 2007

Adolescents choose fruits and vegetables over junk food

Studies, conducted by the Journal of the American Dietetic Association, September 2007, show that there are health benefits to eating frequently together as a family. Children who have three or more family meals per week:

• Have 50 per cent less risk for substance abuse
• Are less likely to smoke
• Are less likely to use alcohol
• Experience increased dietary quality leading to a healthier body
  

“The sharing of food at meals has been a symbol of family unity, love, connections and communication,” says Mary Story PhD, RD, Professor, University of Minnesota.

After surveying over 1500 students, once in high school and later at the age of 20, the researchers found that “…eating family meals together during adolescence resulted in adults who ate more fruit, dark-green and orange vegetables and key nutrients, and drank less soft drinks.”

These facts emphasize the importance of families taking time out of their busy schedules to share a meal. Hectic schedules and busy, active lives threaten to erode adolescent health when busy families choose one of several last-minute meal solutions such as fast food or processed meals.

This same study is adamant in encouraging nutrition professionals to exhort families to have meals together as often as reasonably possible. However, for many families, it seems difficult to balance the two. After all, it takes time to prepare and eat a meal. This explains why people choose meals that need little or no preparation.

Recognizing the importance of eating together as a family unit is not new to SupperWorks, Canada’s premiere meal preparation franchise; they also understand nutrition.

“We’ve been helping families have more time together since we opened our first store – and after opening our twelfth store the trend continues,” says Joni Lien, Co-founder of SupperWorks. “In fact ‘love great food and family time,’ is one of our core messages, and was a motivating factor for establishing SupperWorks.”

“I came in… [to SupperWorks] with my son Christopher and we both had a wonderful time. Best of all, Christopher can't wait to try out everything we made,” says Monika Moravan. “I cooked the BBQ Pulled Chicken in my rice cooker overnight, he tried it for breakfast and decided to have it in a thermos for his lunch today at school. This from a kid who wouldn't eat chicken in any form other than chicken fingers!”

In a busy world with hectic, conflicting schedules, the less time it takes to prepare meals, the more time there is available for family. The new TBS comedy series, The Bill Engvall Show, recognizes this fact and features the family gathering at the dinner table for mealtime.

“Supperworks is definitely the best option for families who have little time to prepare meals and who find themselves eating less healthy alternatives or dining out on a regular basis,” says a regular customer of SupperWorks’ Newmarket location. “They make cooking meals easy, as each meal comes with a pre-printed label for cooking instructions and suggestions for serving.”

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For further information contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF SUPPERWORKS
Direct Phone: 905.901.0218
Email: pturkington@stratcommsolutions.ca

Golf swing technology (system) is guaranteed to reduce a golfer’s score

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September 14, 2007

Parmasters’ training systems guarantee twenty-five per cent handicap reduction

September 14, 2007, TORONTO - Whether you're a casual golfer or a fanatic there is at least one common thread. Every golfer strives for a lower score each time out. Even new golfers want to improve, they want to learn and they want to look good on the fairway. Parmasters Golf Training Centers' training system makes sure this happens and guarantees a 25 per cent reduction in handicap.

Improving their game is what keeps a golfer from discouragement and quitting the game, according to a National Golf Foundation (NGF) study. With an average of 2 million new golfers entering the sport each year, making golf one of the most explosive sporting industries, Parmasters Golf Training Centers recognizes the importance of teaching sound fundamentals that will help a golfer improve each time out.

Parmasters believes they can help a golfer become better at hitting the ball straight and getting consistent and predictable results. In fact they guarantee it! Rather than teach the complicated basic physics of the golf swing, certified golf coaches develop each part of the swing from impact backwards. "The traditional golf swing is complex and extremely difficult to master, unless of course you are practicing five hours per day," says Scott Hazeldine, Master Player, Master Teacher and holder of 22 course records. "The good news is; there is a better way. It's the simplest and most accurate way to hit a golf ball. We call it "Straight Line Golf," This golf swing is so easy that everybody can learn to do it. Parmasters claim it can be learned in just eight hours using their Accelerated Learning Techniques?. This affordable, non-intimidating alternative to the traditional, typically expensive teaching method is a big hit with the golfing community.

A Parmasters Golf Training Center is typically 12,000 to 15,000 square-feet and is "the ultimate golf training and practice facility" offering a climate-controlled, indoor golfers haven. Facilities can include short game areas, a retail shop for equipment and golf apparel; a golf fitness area that focuses on strength, endurance, flexibility, and balance; and a training and events room that can be rented for corporate functions or family birthday parties. In addition there's the on-site Links Golf Café, offering gourmet organic coffee and clubhouse fare, as well as free wireless Internet.

Members enjoy specialized driving bays, realistic professionally designed rolling putting greens, a golf fitness center, state of the art golf simulators featuring world-class courses, sand traps and much more.

A 2006 Ipsos Reid poll indicated that Canadians spent a total of $11.23 billion in 2005 on green fees, membership, equipment and apparel and also indicated that 5.95 million Canadians participated in the sport in 2005, representing a 21.6 per cent increase from 2001.

Parmasters is evidence of this growing trend as it is set to open Canada's first Parmasters Golf Training Center early 2008, and another 12 golf training centers and 20 Links Golf Cafes beginning in the spring. Already in Canada, over 30 franchises have been awarded, leaving only opportunities in Ontario, Saskatchewan, Manitoba and Quebec, yet to be sold. Further information on franchising opportunities can be found at www.parmasaters.com.

"I'm excited and the timing couldn't be better for opening a Parmasters Golf Center," says Stephen Southern, President, Parmasters Southern Ontario. "And with the support provided by Andre Ferris, the Canadian Regional Franchisor of Parmasters Golf Training Centers, we hope to pre-sell a target 750 Charter Memberships prior to opening." Charter memberships provide members with preferred access to the unparalleled indoor practice facilities and centre amenities.

Each full-size training center when in full operation is expected to average 2,000 members. The Halifax site sold 617 memberships before construction had even commenced.

Parmasters, out of 65,000 franchisees, earned its second consecutive ranking in the Top 50 Franchises in North America from Franchise Business Review. "This is further evidence of their desire to not just be the number one golf center, but to be the number one franchise," says Andre Ferris, Canadian Regional Franchisor for Parmasters.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF PARMASTERS CANADA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca