What-If Productions launches Designer Light for Glow Bear

MEDIA RELEASE

FOR IMMEDIATE RELEASE

December 12, 2007

New designer light makes drawing and writing on Glow Bear fun and easy

December 12, 2007, TORONTO -- The Original In the Dark? Glow Bear, which combines the comfort of a night light and huggable friend, introduces the In the Dark? Designer Light.

"The designer light allows the imagination to run wild making it fun and easy to draw shapes, letters and designs on any of the Glow Bears," says Tim Mercer, creator of In the Dark? Glow Bear. "Just simply use it like a pen and write a story, note, or whatever; the choices are endless."

One of the most proven toys of all times, the "Teddy Bear" has been given a new twist. Not only is Glow Bear soft, warm and cuddly, and glows in the dark - it now has a designer light. When the room is dark, the Designer Light makes playing with Glow Bear like pulling out a new toy each night.

"What's really exciting, the next night the bear is a clean slate and ready to glow all over again with new designs," says Tim Mercer. "Glow Bear and now Designer Light, are some of my most exciting creations because they're compelling to both children and adults."

Another feature of writing on Glow Bear with its specially designed light, means there is no mess to clean up as there are no inks, no markers being used, just light.

Presently, more products are being developed specifically designed to accompany the Original Glow Bear. For more information go to www.what-ifproductions.com

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Solutions
ON BEHALF OF WHAT-IF PRODUCTIONS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

What-If Productions launches the Original In the Dark™ Glow Bear in time for Christmas

MEDIA RELEASE

FOR IMMEDIATE RELEASE

November 11, 2007

Glow bear combines comfort of a night light and huggable friend

November 11, 2007, TORONTO – The most common fear amongst children is fear of the dark. Each night as the lights go out they’re left alone in the dark to face spooky shadows and creaking floorboards. For years, one of the most proven toys to calm this fear has been the teddy bear. Tim Mercer, creator of the Original In the Dark™ Glow Bear takes this reliable, fuzzy friend and gives it a glow.

Glow Bear has all the features of the common teddy bear; it is soft, warm and cuddly but has a unique feature—it glows in the dark. It needs no batteries or electrical outlet, and comes to life at night. Its glow-in-the-dark fur makes Glow Bear shine all night and when the room is dark, emits a warm and reassuring light.. When children are in need of assurance from a huggable friend at night, Glow Bear is the friend that’s most easily found.

“One of the reasons that many children dislike going to bed can be attributed to the fact that their toys are put away for the night, the adventure and fantasy are over,” says Tim Mercer, creator of In the Dark™ Glow Bear. “But with Glow Bear, children will want to go to bed because the adventure and story begins at night.”

Tim is the ultimate entrepreneur who has owned several successful businesses throughout the past 15 years. He is also an inventor who loves the toy and game industry as each invention allows him to be a kid all over again.

Eight years ago, Tim Mercer, invented a glow-in-the-dark fabric. Excited about its potential, he played around with the glow process and came up with numerous applications. The end result; Glow Bear.

“In The Dark™, Glow Bear is one of my most exciting creations because it’s a bear which is compelling to both children and adults,” says Mercer.

Presently, other products are being developed specifically designed to accompany the Original Glow Bear.

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To schedule an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF WHAT-IF PRODUCTIONS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca