FOR IMMEDIATE RELEASE
December 12, 2007
New designer light makes drawing and writing on Glow Bear fun and easy
December 12, 2007, TORONTO -- The Original In the Dark? Glow Bear, which combines the comfort of a night light and huggable friend, introduces the In the Dark? Designer Light.
"The designer light allows the imagination to run wild making it fun and easy to draw shapes, letters and designs on any of the Glow Bears," says Tim Mercer, creator of In the Dark? Glow Bear. "Just simply use it like a pen and write a story, note, or whatever; the choices are endless."
One of the most proven toys of all times, the "Teddy Bear" has been given a new twist. Not only is Glow Bear soft, warm and cuddly, and glows in the dark - it now has a designer light. When the room is dark, the Designer Light makes playing with Glow Bear like pulling out a new toy each night.
"What's really exciting, the next night the bear is a clean slate and ready to glow all over again with new designs," says Tim Mercer. "Glow Bear and now Designer Light, are some of my most exciting creations because they're compelling to both children and adults."
Another feature of writing on Glow Bear with its specially designed light, means there is no mess to clean up as there are no inks, no markers being used, just light.
Presently, more products are being developed specifically designed to accompany the Original Glow Bear. For more information go to www.what-ifproductions.com
-30-
For further information contact:
Peter Turkington
Strategic Communications Solutions
Public Relations Solutions
ON BEHALF OF WHAT-IF PRODUCTIONS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Peter Turkington
Strategic Communications Solutions
Public Relations Solutions
ON BEHALF OF WHAT-IF PRODUCTIONS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
