The 23rd Annual Courage Brothers’ Polar Bear Dip for World Vision

MEDIA RELEASE

FOR IMMEDIATE RELEASE

December 27, 2007

Proceeds to benefit water projects in Sudan

December 27, 2007, OAKVILLE -- Five hundred dippers are expected to brave the icy waters of Lake Ontario again this year during the 23rd annual Courage Brothers' Polar Bear Dip for World Vision, an event that has become a Greater Toronto Area New Year's Day tradition. More than $350,000 has been raised to provide clean water in developing countries since the first dip in 1985.

The event, which began when local businessmen Todd and Trent Courage jumped into Lake Ontario in Burlington, is now Canada's largest polar bear dip for charity

"Our event has raised more than $350,000 in recent years for World Vision's life-saving water programs," says Trent Courage. "This year we will have 500 participants ready to dive into icy water to raise funds to construct water systems for four villages in Sudan."

The Courage brothers and friends hope to raise a minimum of $40,000 with the 2008 event. The proceeds will be used to drill boreholes, install wells, lay water pipes and repair existing wells in four villages in Sudan where World Vision operates community development projects.

The event's festival-like atmosphere, with live music, costumes and celebrities, drew more than 400 participants and 5,000 spectators to Coronation Park in Oakville on January 1, 2007.

"Access to clean drinking water should be a basic right for all children, whether they live in Sudan or in the GTA," said Dave Toycen, president of World Vision Canada. "We are so encouraged by the hundreds of GTA residents who brave Lake Ontario to make sure Sudanese children can exercise that right."

WHEN: New Year's Day, Tuesday January 1, 2008

WHERE: Coronation Park, Oakville, Ontario (Lakeshore Road between 3rd and 4th Line)

WHAT:
- 12:30 p.m. Registration begins
- Live band performs on main stage

- 1:00 p.m. Mayor of Oakville and Regional Chair of Halton welcome visitors
- Singing of O' Canada
- Costume contest on main stage

- 1:30 p.m. Pre-dip interview availability (Todd Courage, Trent Courage, Richard Chapman of World Vision)
- Please register at media table to ensure interview

2:00 p.m. Polar Bear Dip begins

All Participants:
* With the $25 registration fee, will receive a swag bag including a t-shirt, Campbell's Soup at Hand, Thermos travel mug and much more (total value over $100)
* With every $100 raised, will receive a ballot for a chance to win prizes
* Will be eligible to win prizes for the best individual costume and the best group costume

The Courage Brothers are pleased to recognize the following platinum level sponsors for the 2008 Polar Bear Dip:

Campbell's Soup at Hand

Thermos

Megaloid

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For further information: Karen Homer, World Vision, Phone: 416.936.4159, Email: Karen_homer@worldvision.ca or Peter Turkington, On Behalf of the Courage Brothers' Polar Bear Dip, Phone: 905.901.9218, Email: pturkington@stratcommsolutions.ca or visit www.polarbeardip.ca

Campbell’s warms up Canada’s largest charitable dip

MEDIA RELEASE

FOR IMMEDIATE RELEASE

December 20, 2007

The Courage Brothers Annual Polar Bear Dip welcomes the Campbell Company of Canada as a Platinum sponsor

December 20, 2007, OAKVILLE -- The 23rd Annual Courage Brothers' Polar Bear Dip welcomes the Campbell Company of Canada as a platinum sponsor.

The Courage Brothers' Polar Bear Dip is Canada's largest charitable polar bear dip and an annual January 1st tradition. The purpose is to fundraise in support of fresh water projects in developing countries around the world, providing solutions which improve quality of life. The overall essence of this event is 'water for water' through sponsorship. Participants who take the 'plunge' help provide fresh water to communities in need.

"What's most exciting about this event is its purpose - providing fresh water for those who don't have any," says Todd Courage, co-founder of the event. "And it doesn't get any better than seeing over 500 crazy people, of all ages and walks of life, take a plunge into the icy waters of Lake Ontario to make this point. Without the help of sponsors like Campbell Canada, the dip's goals could never be fulfilled."

For generations, Campbell Canada has provided Canadian families with nourishing and satisfying foods, at home and on-the-go. A presence in Canada since 1930, the company has long history of supporting community initiatives.

"Campbell Canada is pleased to support the Courage Brothers' Polar Bear Dip this year," says Anne Yourt, Brand Communications Manager, Campbell Company of Canada. "It's a meaningful, fun event and people naturally think of hot soup on cold days, so it's a natural fit." In addition to the platinum sponsorship, Campbell will have its convenient, on-the-go microwaveable soups, like Soup at Hand and Chunky To Go bowls, on site to keep the dippers warm, as well as a Chunky-branded hot tub that will be donated to the Polar Bear Dipper who raises the most funds.

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For further information: Anne Yourt, Brand Communications Manager - Campbell Company of Canada, Phone: 416.251.1131 ext. 8479, Email: anne_yourt@ca.campbellsoup.com or Peter Turkington, Strategic Communications Solutions (ON BEHALF OF THE 23RD ANNUAL COURAGE BROTHERS POLAR BEAR DIP) Phone: 905.901.9218, Email: pturkington@stratcommsolutions.ca