The 23rd Annual Courage Brothers’ Polar Bear Dip for World Vision

MEDIA RELEASE

FOR IMMEDIATE RELEASE

December 27, 2007

Proceeds to benefit water projects in Sudan

December 27, 2007, OAKVILLE -- Five hundred dippers are expected to brave the icy waters of Lake Ontario again this year during the 23rd annual Courage Brothers' Polar Bear Dip for World Vision, an event that has become a Greater Toronto Area New Year's Day tradition. More than $350,000 has been raised to provide clean water in developing countries since the first dip in 1985.

The event, which began when local businessmen Todd and Trent Courage jumped into Lake Ontario in Burlington, is now Canada's largest polar bear dip for charity

"Our event has raised more than $350,000 in recent years for World Vision's life-saving water programs," says Trent Courage. "This year we will have 500 participants ready to dive into icy water to raise funds to construct water systems for four villages in Sudan."

The Courage brothers and friends hope to raise a minimum of $40,000 with the 2008 event. The proceeds will be used to drill boreholes, install wells, lay water pipes and repair existing wells in four villages in Sudan where World Vision operates community development projects.

The event's festival-like atmosphere, with live music, costumes and celebrities, drew more than 400 participants and 5,000 spectators to Coronation Park in Oakville on January 1, 2007.

"Access to clean drinking water should be a basic right for all children, whether they live in Sudan or in the GTA," said Dave Toycen, president of World Vision Canada. "We are so encouraged by the hundreds of GTA residents who brave Lake Ontario to make sure Sudanese children can exercise that right."

WHEN: New Year's Day, Tuesday January 1, 2008

WHERE: Coronation Park, Oakville, Ontario (Lakeshore Road between 3rd and 4th Line)

WHAT:
- 12:30 p.m. Registration begins
- Live band performs on main stage

- 1:00 p.m. Mayor of Oakville and Regional Chair of Halton welcome visitors
- Singing of O' Canada
- Costume contest on main stage

- 1:30 p.m. Pre-dip interview availability (Todd Courage, Trent Courage, Richard Chapman of World Vision)
- Please register at media table to ensure interview

2:00 p.m. Polar Bear Dip begins

All Participants:
* With the $25 registration fee, will receive a swag bag including a t-shirt, Campbell's Soup at Hand, Thermos travel mug and much more (total value over $100)
* With every $100 raised, will receive a ballot for a chance to win prizes
* Will be eligible to win prizes for the best individual costume and the best group costume

The Courage Brothers are pleased to recognize the following platinum level sponsors for the 2008 Polar Bear Dip:

Campbell's Soup at Hand

Thermos

Megaloid

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For further information: Karen Homer, World Vision, Phone: 416.936.4159, Email: Karen_homer@worldvision.ca or Peter Turkington, On Behalf of the Courage Brothers' Polar Bear Dip, Phone: 905.901.9218, Email: pturkington@stratcommsolutions.ca or visit www.polarbeardip.ca

23rd Courage Polar Bear Dip to start 2008 off with a splash

MEDIA RELEASE

FOR IMMEDIATE RELEASE

December 5, 2007

A refreshing start to the New Year with Canada’s largest charitable polar bear dip

December 5, 2007, OAKVILLE -- The weather is perfect; sun shining brightly and not a cloud in the sky. It's the perfect day to be on the beach. Suddenly, a cool wind blows in from the west as the thermometer reads a balmy…- 14 degrees C.

"We're less than a month away from one of the craziest and most exciting events of the winter," says Trent Courage, co-founder of the Dip.

The 23rd Annual Courage Brothers' Polar Bear Dip, Canada's largest charitable dip, will support fresh water projects in Sudan through World Vision Canada.

"It's water for water," says the dip's other co-founder, Todd Courage. "By jumping into freezing cold water, our supporters will help raise enough money to drill bore holes, build wells, install water pumps and repair damaged wells in 4 villages in Sudan."

The Courage Brothers' Polar Bear Dip started in 1985 when only five dippers plunged into Lake Ontario from a Burlington residence. Now the Courage Brothers' Polar Bear Dip attracts over 400 dippers and 5,000 spectators to Coronation Park, Oakville, each January 1.

"It really is quite an event. With a costume contest, live music, prizes, hot drinks, along with all the excitement and fun, it's a carnival-like atmosphere," says Rob, who has participated in this dip for five years. "But what's most refreshing about dipping into the icy waters of Lake Ontario is the money it raises and the good news that the dip brings to some of the less developed communities around the world."

For the past 13 years, The Courage Brothers' Polar Bear Dip has partnered with World Vision to fund water projects in countries such as:

• South Africa
• Malawi
• Tanzania
• Honduras
• Nicaragua
• Rwanda
• Afghanistan
• South East Asia (tsunami relief)
• Kenya

The fundraising goal for The 23rd Annual Courage Brothers' Polar Bear Dip is $40,000.

To donate or become a corporate sponsor visit www.polarbeardip.ca

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Solutions
ON BEHALF OF THE 23RD ANNUAL
COURAGE BROTHERS' POLAR BEAR DIP
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca