FOR IMMEDIATE RELEASE
December 20, 2007
The Courage Brothers Annual Polar Bear Dip welcomes the Campbell Company of Canada as a Platinum sponsor
December 20, 2007, OAKVILLE -- The 23rd Annual Courage Brothers' Polar Bear Dip welcomes the Campbell Company of Canada as a platinum sponsor.
The Courage Brothers' Polar Bear Dip is Canada's largest charitable polar bear dip and an annual January 1st tradition. The purpose is to fundraise in support of fresh water projects in developing countries around the world, providing solutions which improve quality of life. The overall essence of this event is 'water for water' through sponsorship. Participants who take the 'plunge' help provide fresh water to communities in need.
"What's most exciting about this event is its purpose - providing fresh water for those who don't have any," says Todd Courage, co-founder of the event. "And it doesn't get any better than seeing over 500 crazy people, of all ages and walks of life, take a plunge into the icy waters of Lake Ontario to make this point. Without the help of sponsors like Campbell Canada, the dip's goals could never be fulfilled."
For generations, Campbell Canada has provided Canadian families with nourishing and satisfying foods, at home and on-the-go. A presence in Canada since 1930, the company has long history of supporting community initiatives.
"Campbell Canada is pleased to support the Courage Brothers' Polar Bear Dip this year," says Anne Yourt, Brand Communications Manager, Campbell Company of Canada. "It's a meaningful, fun event and people naturally think of hot soup on cold days, so it's a natural fit." In addition to the platinum sponsorship, Campbell will have its convenient, on-the-go microwaveable soups, like Soup at Hand and Chunky To Go bowls, on site to keep the dippers warm, as well as a Chunky-branded hot tub that will be donated to the Polar Bear Dipper who raises the most funds.
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For further information: Anne Yourt, Brand Communications Manager - Campbell Company of Canada, Phone: 416.251.1131 ext. 8479, Email: anne_yourt@ca.campbellsoup.com or Peter Turkington, Strategic Communications Solutions (ON BEHALF OF THE 23RD ANNUAL COURAGE BROTHERS POLAR BEAR DIP) Phone: 905.901.9218, Email: pturkington@stratcommsolutions.ca
