Greener days ahead for Canadian golfers

MEDIA RELEASE

FOR IMMEDIATE RELEASE

November 28, 2007

Parmaster’s indoor golf greens ideal for practicing year round

November 28, 2007, TORONTO -- The chip and putt are two of the most important strokes in golf which only get better with practice. Parmasters Golf Training Centers make it possible to practice these strokes year round in their indoor golf centres.

Just ask players such as Tiger Woods, Vijay Singh and Mike Weir and they'll tell you that improvement only comes through consistent training and practice. Few ever imagine reaching their playing level, but concede that any improvement would be a step in the right direction.

Whether professional, experienced, casual or new, all golfers agree with the old adage, that "practice makes perfect." And yet, it's actually perfect practice that makes perfect. And that means training in the ideal conditions. What's challenging for the average golfer is finding the time and place to practice year round.

"It's no wonder that professionals putt well when many of them, such as Vijay Singh, have professionally designed golf greens right in their own backyard," says Parmasters Chief Golf Professional and Co-Founder, Scott Hazledine. "To have one of these would be any golfer's dream."

"Having a surface this good to practice on is incredible," says Vijay Singh, 2004 PGA champion. "[It]… performs like a tour green."

The putting greens are so realistic and play like real greens that a golfer can play the same stroke that's used on real grass. "We've found that pros and amateurs can greatly improve their putting strokes by being able to rely on consistent putts with a "true roll" from every position on the green," says Weston Weber, founder and owner of Southwest Putting Greens Technologies, Inc.

Over 25 PGA pros own these putting greens, and it is these same, quality greens that Parmasters are installing in each of their 12,000 to 15,000 square-feet golf centres, beginning with Canada's first Parmasters centre which opens early 2008 in Edmonton. Another 12 golf training centers and 20 Links Golf Cafes will follow in the spring.

"Not only is Parmasters 'the ultimate golf training and practice facility,' they make learning, practicing and playing golf fun," says Andre Ferris, Canadian Regional Franchisor of Parmasters Golf Training Centers. "As I speak with people across Canada about this opportunity, it's exciting to hear their enthusiasm and anticipation for the centres to open."

Parmasters is the world's first year-round indoor golf training centre franchise that literally guarantees results and is currently establishing itself in the Canadian market. And with over 30 franchises already awarded in Canada, and only opportunities in Ontario, Saskatchewan, Manitoba and Quebec, to be sold, finding a location close to home shouldn't be too difficult.

Visit www.parmastersfranchise.com for franchising opportunities and details.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF PARMASTERS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Virtual Golf—Think IMAX 3D

MEDIA RELEASE

FOR IMMEDIATE RELEASE

September 20, 2007

Parmasters Golf Centers use state-of-the-art golf simulators

September 20, 2007, TORONTO - Commercial and air force pilots have been using flight simulators for years. Considering the advances in technology over the last 20 years, it isn’t difficult to imagine how golf simulators of today can make a round of virtual golf feel realistic.

Gone are the days of a projector casting boring 2D images up against the back of a screen – think IMAX 3D. Think virtual reality.

Parmasters Golf Centers have gone hi-tech, using AboutGolf’s state of the art technology. Their simulated courses use graphics with greater resolution and detail that are so real that clouds move, flags blow the direction and intensity of the wind, and even tee signs can be read.

AboutGolf's Sim Sensor applies patented 3D phased-array microwave technology that operates at 7,000 cycles per second, providing an amazingly accurate view of the ball’s flight and the club head. Collisions with tree trunks, leaves, and branches are just as in real life. A player can even hit a ball into the cup-holder of a golf cart.

Hi-tech simulators offer a number of advantages: avid golfers can play year round, night or day and in any kind of weather conditions. Golfers can now play some of the finest golf courses in the world (Pebble Beach, Spy Glass Hill, Teeth of the Dog, and any number of Nicklaus Design’s courses) without ever leaving their city.

Parmasters is America’s leading indoor golf training centre and is currently establishing itself in the Canadian market. Canada’s first Parmasters centre opens in early 2008 and will be followed by another 12 golf training centers and 20 Links Golf Cafes in the spring. Over 30 franchises have already been awarded in Canada, leaving only opportunities in Ontario, Saskatchewan, Manitoba and Quebec, to be sold. Visit www.parmasters.com for franchising opportunities and details.

“In order to accurately replicate the game of golf indoors there must be intricate technology and focused technologists with a thirst for continual improvement,” says Andre Ferris, Canadian Regional Franchisor of Parmasters Golf Training Centers. “Parmasters exclusive golf simulator, AboutGolf, is the collaboration of two influential golf technology companies who are re-writing the standards for indoor golf on a daily basis.”

One of the features of the simulators is the data tracing capabilities. DataTrac enables users to log in at the beginning of each simulator session and have all their activity tracked and ported to their personal web site. Users can visit their site to analyze stats, review practice data, get instructional tips based on their practice sessions, and replay their best shots.

“Parmasters Golf Centers make learning and practicing golf fun,” says Stephen Southern, President, Parmasters Southern Ontario, “Using the DataTrac system, members can even compete with other members of other Parmasters’ centres. There are even longest ball and closest to the pin competitions. Innovation like this makes owning a Parmasters franchise so exciting.”

A Parmasters Golf Training Center is “the ultimate golf training and practice facility” offering a climate-controlled, indoor golfers haven. It is a golf training center designed to help improve a golfer’s game.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF PARMASTERS CANADA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca

Golf swing technology (system) is guaranteed to reduce a golfer’s score

MEDIA RELEASE

FOR IMMEDIATE RELEASE

September 14, 2007

Parmasters’ training systems guarantee twenty-five per cent handicap reduction

September 14, 2007, TORONTO - Whether you're a casual golfer or a fanatic there is at least one common thread. Every golfer strives for a lower score each time out. Even new golfers want to improve, they want to learn and they want to look good on the fairway. Parmasters Golf Training Centers' training system makes sure this happens and guarantees a 25 per cent reduction in handicap.

Improving their game is what keeps a golfer from discouragement and quitting the game, according to a National Golf Foundation (NGF) study. With an average of 2 million new golfers entering the sport each year, making golf one of the most explosive sporting industries, Parmasters Golf Training Centers recognizes the importance of teaching sound fundamentals that will help a golfer improve each time out.

Parmasters believes they can help a golfer become better at hitting the ball straight and getting consistent and predictable results. In fact they guarantee it! Rather than teach the complicated basic physics of the golf swing, certified golf coaches develop each part of the swing from impact backwards. "The traditional golf swing is complex and extremely difficult to master, unless of course you are practicing five hours per day," says Scott Hazeldine, Master Player, Master Teacher and holder of 22 course records. "The good news is; there is a better way. It's the simplest and most accurate way to hit a golf ball. We call it "Straight Line Golf," This golf swing is so easy that everybody can learn to do it. Parmasters claim it can be learned in just eight hours using their Accelerated Learning Techniques?. This affordable, non-intimidating alternative to the traditional, typically expensive teaching method is a big hit with the golfing community.

A Parmasters Golf Training Center is typically 12,000 to 15,000 square-feet and is "the ultimate golf training and practice facility" offering a climate-controlled, indoor golfers haven. Facilities can include short game areas, a retail shop for equipment and golf apparel; a golf fitness area that focuses on strength, endurance, flexibility, and balance; and a training and events room that can be rented for corporate functions or family birthday parties. In addition there's the on-site Links Golf Café, offering gourmet organic coffee and clubhouse fare, as well as free wireless Internet.

Members enjoy specialized driving bays, realistic professionally designed rolling putting greens, a golf fitness center, state of the art golf simulators featuring world-class courses, sand traps and much more.

A 2006 Ipsos Reid poll indicated that Canadians spent a total of $11.23 billion in 2005 on green fees, membership, equipment and apparel and also indicated that 5.95 million Canadians participated in the sport in 2005, representing a 21.6 per cent increase from 2001.

Parmasters is evidence of this growing trend as it is set to open Canada's first Parmasters Golf Training Center early 2008, and another 12 golf training centers and 20 Links Golf Cafes beginning in the spring. Already in Canada, over 30 franchises have been awarded, leaving only opportunities in Ontario, Saskatchewan, Manitoba and Quebec, yet to be sold. Further information on franchising opportunities can be found at www.parmasaters.com.

"I'm excited and the timing couldn't be better for opening a Parmasters Golf Center," says Stephen Southern, President, Parmasters Southern Ontario. "And with the support provided by Andre Ferris, the Canadian Regional Franchisor of Parmasters Golf Training Centers, we hope to pre-sell a target 750 Charter Memberships prior to opening." Charter memberships provide members with preferred access to the unparalleled indoor practice facilities and centre amenities.

Each full-size training center when in full operation is expected to average 2,000 members. The Halifax site sold 617 memberships before construction had even commenced.

Parmasters, out of 65,000 franchisees, earned its second consecutive ranking in the Top 50 Franchises in North America from Franchise Business Review. "This is further evidence of their desire to not just be the number one golf center, but to be the number one franchise," says Andre Ferris, Canadian Regional Franchisor for Parmasters.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF PARMASTERS CANADA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca