23rd Courage Polar Bear Dip to start 2008 off with a splash

MEDIA RELEASE

FOR IMMEDIATE RELEASE

December 5, 2007

A refreshing start to the New Year with Canada’s largest charitable polar bear dip

December 5, 2007, OAKVILLE -- The weather is perfect; sun shining brightly and not a cloud in the sky. It's the perfect day to be on the beach. Suddenly, a cool wind blows in from the west as the thermometer reads a balmy…- 14 degrees C.

"We're less than a month away from one of the craziest and most exciting events of the winter," says Trent Courage, co-founder of the Dip.

The 23rd Annual Courage Brothers' Polar Bear Dip, Canada's largest charitable dip, will support fresh water projects in Sudan through World Vision Canada.

"It's water for water," says the dip's other co-founder, Todd Courage. "By jumping into freezing cold water, our supporters will help raise enough money to drill bore holes, build wells, install water pumps and repair damaged wells in 4 villages in Sudan."

The Courage Brothers' Polar Bear Dip started in 1985 when only five dippers plunged into Lake Ontario from a Burlington residence. Now the Courage Brothers' Polar Bear Dip attracts over 400 dippers and 5,000 spectators to Coronation Park, Oakville, each January 1.

"It really is quite an event. With a costume contest, live music, prizes, hot drinks, along with all the excitement and fun, it's a carnival-like atmosphere," says Rob, who has participated in this dip for five years. "But what's most refreshing about dipping into the icy waters of Lake Ontario is the money it raises and the good news that the dip brings to some of the less developed communities around the world."

For the past 13 years, The Courage Brothers' Polar Bear Dip has partnered with World Vision to fund water projects in countries such as:

• South Africa
• Malawi
• Tanzania
• Honduras
• Nicaragua
• Rwanda
• Afghanistan
• South East Asia (tsunami relief)
• Kenya

The fundraising goal for The 23rd Annual Courage Brothers' Polar Bear Dip is $40,000.

To donate or become a corporate sponsor visit www.polarbeardip.ca

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Solutions
ON BEHALF OF THE 23RD ANNUAL
COURAGE BROTHERS' POLAR BEAR DIP
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca