The 23rd Annual Courage Brothers’ Polar Bear Dip for World Vision

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December 27, 2007

Proceeds to benefit water projects in Sudan

December 27, 2007, OAKVILLE -- Five hundred dippers are expected to brave the icy waters of Lake Ontario again this year during the 23rd annual Courage Brothers' Polar Bear Dip for World Vision, an event that has become a Greater Toronto Area New Year's Day tradition. More than $350,000 has been raised to provide clean water in developing countries since the first dip in 1985.

The event, which began when local businessmen Todd and Trent Courage jumped into Lake Ontario in Burlington, is now Canada's largest polar bear dip for charity

"Our event has raised more than $350,000 in recent years for World Vision's life-saving water programs," says Trent Courage. "This year we will have 500 participants ready to dive into icy water to raise funds to construct water systems for four villages in Sudan."

The Courage brothers and friends hope to raise a minimum of $40,000 with the 2008 event. The proceeds will be used to drill boreholes, install wells, lay water pipes and repair existing wells in four villages in Sudan where World Vision operates community development projects.

The event's festival-like atmosphere, with live music, costumes and celebrities, drew more than 400 participants and 5,000 spectators to Coronation Park in Oakville on January 1, 2007.

"Access to clean drinking water should be a basic right for all children, whether they live in Sudan or in the GTA," said Dave Toycen, president of World Vision Canada. "We are so encouraged by the hundreds of GTA residents who brave Lake Ontario to make sure Sudanese children can exercise that right."

WHEN: New Year's Day, Tuesday January 1, 2008

WHERE: Coronation Park, Oakville, Ontario (Lakeshore Road between 3rd and 4th Line)

WHAT:
- 12:30 p.m. Registration begins
- Live band performs on main stage

- 1:00 p.m. Mayor of Oakville and Regional Chair of Halton welcome visitors
- Singing of O' Canada
- Costume contest on main stage

- 1:30 p.m. Pre-dip interview availability (Todd Courage, Trent Courage, Richard Chapman of World Vision)
- Please register at media table to ensure interview

2:00 p.m. Polar Bear Dip begins

All Participants:
* With the $25 registration fee, will receive a swag bag including a t-shirt, Campbell's Soup at Hand, Thermos travel mug and much more (total value over $100)
* With every $100 raised, will receive a ballot for a chance to win prizes
* Will be eligible to win prizes for the best individual costume and the best group costume

The Courage Brothers are pleased to recognize the following platinum level sponsors for the 2008 Polar Bear Dip:

Campbell's Soup at Hand

Thermos

Megaloid

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For further information: Karen Homer, World Vision, Phone: 416.936.4159, Email: Karen_homer@worldvision.ca or Peter Turkington, On Behalf of the Courage Brothers' Polar Bear Dip, Phone: 905.901.9218, Email: pturkington@stratcommsolutions.ca or visit www.polarbeardip.ca

Campbell’s warms up Canada’s largest charitable dip

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December 20, 2007

The Courage Brothers Annual Polar Bear Dip welcomes the Campbell Company of Canada as a Platinum sponsor

December 20, 2007, OAKVILLE -- The 23rd Annual Courage Brothers' Polar Bear Dip welcomes the Campbell Company of Canada as a platinum sponsor.

The Courage Brothers' Polar Bear Dip is Canada's largest charitable polar bear dip and an annual January 1st tradition. The purpose is to fundraise in support of fresh water projects in developing countries around the world, providing solutions which improve quality of life. The overall essence of this event is 'water for water' through sponsorship. Participants who take the 'plunge' help provide fresh water to communities in need.

"What's most exciting about this event is its purpose - providing fresh water for those who don't have any," says Todd Courage, co-founder of the event. "And it doesn't get any better than seeing over 500 crazy people, of all ages and walks of life, take a plunge into the icy waters of Lake Ontario to make this point. Without the help of sponsors like Campbell Canada, the dip's goals could never be fulfilled."

For generations, Campbell Canada has provided Canadian families with nourishing and satisfying foods, at home and on-the-go. A presence in Canada since 1930, the company has long history of supporting community initiatives.

"Campbell Canada is pleased to support the Courage Brothers' Polar Bear Dip this year," says Anne Yourt, Brand Communications Manager, Campbell Company of Canada. "It's a meaningful, fun event and people naturally think of hot soup on cold days, so it's a natural fit." In addition to the platinum sponsorship, Campbell will have its convenient, on-the-go microwaveable soups, like Soup at Hand and Chunky To Go bowls, on site to keep the dippers warm, as well as a Chunky-branded hot tub that will be donated to the Polar Bear Dipper who raises the most funds.

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For further information: Anne Yourt, Brand Communications Manager - Campbell Company of Canada, Phone: 416.251.1131 ext. 8479, Email: anne_yourt@ca.campbellsoup.com or Peter Turkington, Strategic Communications Solutions (ON BEHALF OF THE 23RD ANNUAL COURAGE BROTHERS POLAR BEAR DIP) Phone: 905.901.9218, Email: pturkington@stratcommsolutions.ca

What-If Productions launches Designer Light for Glow Bear

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December 12, 2007

New designer light makes drawing and writing on Glow Bear fun and easy

December 12, 2007, TORONTO -- The Original In the Dark? Glow Bear, which combines the comfort of a night light and huggable friend, introduces the In the Dark? Designer Light.

"The designer light allows the imagination to run wild making it fun and easy to draw shapes, letters and designs on any of the Glow Bears," says Tim Mercer, creator of In the Dark? Glow Bear. "Just simply use it like a pen and write a story, note, or whatever; the choices are endless."

One of the most proven toys of all times, the "Teddy Bear" has been given a new twist. Not only is Glow Bear soft, warm and cuddly, and glows in the dark - it now has a designer light. When the room is dark, the Designer Light makes playing with Glow Bear like pulling out a new toy each night.

"What's really exciting, the next night the bear is a clean slate and ready to glow all over again with new designs," says Tim Mercer. "Glow Bear and now Designer Light, are some of my most exciting creations because they're compelling to both children and adults."

Another feature of writing on Glow Bear with its specially designed light, means there is no mess to clean up as there are no inks, no markers being used, just light.

Presently, more products are being developed specifically designed to accompany the Original Glow Bear. For more information go to www.what-ifproductions.com

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Solutions
ON BEHALF OF WHAT-IF PRODUCTIONS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

23rd Courage Polar Bear Dip to start 2008 off with a splash

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December 5, 2007

A refreshing start to the New Year with Canada’s largest charitable polar bear dip

December 5, 2007, OAKVILLE -- The weather is perfect; sun shining brightly and not a cloud in the sky. It's the perfect day to be on the beach. Suddenly, a cool wind blows in from the west as the thermometer reads a balmy…- 14 degrees C.

"We're less than a month away from one of the craziest and most exciting events of the winter," says Trent Courage, co-founder of the Dip.

The 23rd Annual Courage Brothers' Polar Bear Dip, Canada's largest charitable dip, will support fresh water projects in Sudan through World Vision Canada.

"It's water for water," says the dip's other co-founder, Todd Courage. "By jumping into freezing cold water, our supporters will help raise enough money to drill bore holes, build wells, install water pumps and repair damaged wells in 4 villages in Sudan."

The Courage Brothers' Polar Bear Dip started in 1985 when only five dippers plunged into Lake Ontario from a Burlington residence. Now the Courage Brothers' Polar Bear Dip attracts over 400 dippers and 5,000 spectators to Coronation Park, Oakville, each January 1.

"It really is quite an event. With a costume contest, live music, prizes, hot drinks, along with all the excitement and fun, it's a carnival-like atmosphere," says Rob, who has participated in this dip for five years. "But what's most refreshing about dipping into the icy waters of Lake Ontario is the money it raises and the good news that the dip brings to some of the less developed communities around the world."

For the past 13 years, The Courage Brothers' Polar Bear Dip has partnered with World Vision to fund water projects in countries such as:

• South Africa
• Malawi
• Tanzania
• Honduras
• Nicaragua
• Rwanda
• Afghanistan
• South East Asia (tsunami relief)
• Kenya

The fundraising goal for The 23rd Annual Courage Brothers' Polar Bear Dip is $40,000.

To donate or become a corporate sponsor visit www.polarbeardip.ca

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Solutions
ON BEHALF OF THE 23RD ANNUAL
COURAGE BROTHERS' POLAR BEAR DIP
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

What makes premium vodka, truly premium?

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November 29, 2007

It's not just about the fancy bottle

November 29, 2007, OAKVILLE -- With so many brands of vodka being sold today, there are several determining factors that make a premium brand.

Typically, vodka is a colourless liquor consisting of water and alcohol. So pure and water-like is this liquor that Slavics called it "voda," which is the Slavic word for "water." One would think with such basic ingredients, taste and quality would vary little. Not so according to wine and spirits experts.

"In fact, all vodkas are not alike. Vodka can be distilled in a good many ways, from a great many substances, including wheat, rye, beets, corn, potatoes, and sugar cane," says Alex Abramovich of Slate Magazine. "As a result, each brand has a distinct smell, flavor, aftertaste, and burn (i.e., the burning sensation vodka creates as it goes down your gullet)."

Many of the so-called premium vodka brands are considered premium just because of their price tag. Their expensive packaging makes buying their brand pricier. In a recent conversation with Jean Marc Daucourt, whose family is the creator of the premium vodka, Jean Marc, he said “For many well known, upscale vodkas, it is very much about the marketing, bottle and image.”

Truly, premium vodka should not be measured by its cost or by the income of its consumers, nor by slick marketing campaigns and sexy bottle designs, but by its taste and texture.

Whether you're just the average person looking to have a shot of vodka or a CEO of a major corporation, tasting Slava Ultra Premium most always provokes a similar but surprising response. "Delicious, simply delicious." And after receiving a bottle of Slava Ultra Premium as a house warming gift, another said, "Oh I've tried that, it's yummy."

"Slava is premium quality and taste, without the premium price and makes the perfect martini," says John Vellinga, president of Multiculture Marketing, which owns the Slava brand. "With its superb flavour and natural sweetness, you don't have to add anything - just drop in an olive or a twist and you're done."

Those who have tried Slava Ultra Premium Vodka describe the taste as clean and exceptionally smooth. The reason - it's four times distilled and 12 times filtered and only the finest ingredients are used. And rather than an expensive bottle with fancy etchings or design, Slava chose a less expensive but practical triangular shape; one that doesn't roll around in the freezer.

So are brands such as Grey Goose, Belvedere, Slava, Vox, Wyborowa and Stoli elit truly premium vodkas? Why not let the quality of their taste and texture be the deciding factor.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF SLAVA ULTRA PREMIUM VODKA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Greener days ahead for Canadian golfers

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November 28, 2007

Parmaster’s indoor golf greens ideal for practicing year round

November 28, 2007, TORONTO -- The chip and putt are two of the most important strokes in golf which only get better with practice. Parmasters Golf Training Centers make it possible to practice these strokes year round in their indoor golf centres.

Just ask players such as Tiger Woods, Vijay Singh and Mike Weir and they'll tell you that improvement only comes through consistent training and practice. Few ever imagine reaching their playing level, but concede that any improvement would be a step in the right direction.

Whether professional, experienced, casual or new, all golfers agree with the old adage, that "practice makes perfect." And yet, it's actually perfect practice that makes perfect. And that means training in the ideal conditions. What's challenging for the average golfer is finding the time and place to practice year round.

"It's no wonder that professionals putt well when many of them, such as Vijay Singh, have professionally designed golf greens right in their own backyard," says Parmasters Chief Golf Professional and Co-Founder, Scott Hazledine. "To have one of these would be any golfer's dream."

"Having a surface this good to practice on is incredible," says Vijay Singh, 2004 PGA champion. "[It]… performs like a tour green."

The putting greens are so realistic and play like real greens that a golfer can play the same stroke that's used on real grass. "We've found that pros and amateurs can greatly improve their putting strokes by being able to rely on consistent putts with a "true roll" from every position on the green," says Weston Weber, founder and owner of Southwest Putting Greens Technologies, Inc.

Over 25 PGA pros own these putting greens, and it is these same, quality greens that Parmasters are installing in each of their 12,000 to 15,000 square-feet golf centres, beginning with Canada's first Parmasters centre which opens early 2008 in Edmonton. Another 12 golf training centers and 20 Links Golf Cafes will follow in the spring.

"Not only is Parmasters 'the ultimate golf training and practice facility,' they make learning, practicing and playing golf fun," says Andre Ferris, Canadian Regional Franchisor of Parmasters Golf Training Centers. "As I speak with people across Canada about this opportunity, it's exciting to hear their enthusiasm and anticipation for the centres to open."

Parmasters is the world's first year-round indoor golf training centre franchise that literally guarantees results and is currently establishing itself in the Canadian market. And with over 30 franchises already awarded in Canada, and only opportunities in Ontario, Saskatchewan, Manitoba and Quebec, to be sold, finding a location close to home shouldn't be too difficult.

Visit www.parmastersfranchise.com for franchising opportunities and details.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF PARMASTERS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

General Hillier speaks at packed fundraiser for Wounded Warriors

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November 23, 2007

RMC’s Alumni Gala helps the Wounded Warriors Fund and establishes bursary

November 23, 2007, TORONTO -- In celebration of Canada's global military contribution, General Rick Hillier, Chief of the Defense Staff addressed a full auditorium of government, corporate, local and military guests at the Fairmont Royal York Hotel yesterday.

The fundraising gala was hosted by The Toronto Branch of the Royal Military Colleges Club of Canada to benefit the Wounded Warriors Fund and establish a bursary to allow members of the Reserve Forces to attend the Royal Military College.

The Royal Military College (RMC) is a national academic institution whose sole purpose is to train Canada's future officers for leadership roles.

The Wounded Warriors Fund was established to aid those brave men and women whose lives are forever changed by injuries sustained while on duty in places like Afghanistan. It contributes quality of life items to soldiers during their time of greatest need.

"When soldiers have been injured and are rushed to a military hospital with just the clothes on their backs, it is then that they are most vulnerable. It's the time when they need encouragement and Canada's support the most," says Captain Wayne Johnson. "We are raising funds on their behalf to provide items like a 'Wounded Warriors Pack' containing items that will help to build the soldiers' morale while on the road to recovery."

The evening's events included the presenting of The Birchall Leadership Award, an award named in honour of Air Commodore Leonard Birchall, a Canadian hero of World War II, to Major Danny McLeod. Major McLeod is a man who has provided inspired leadership in war and peace as an officer and as a great sportsman and coach with links throughout the hockey community and Canadian university sports organizations.

The evenings events were all about showing support for our military.

"It's a great time to be a soldier because we have the support of a nation," says, General Hillier. "The best medicine of all is feeling valued by our countrymen."

Don Cherry, host of Hockey Night in Canada, and one of the events honourary patrons, knows the importance of supporting our troops and the morale boost that it gives. His constant recalling of Canadian military exploits and attention to Canadian peace-keeping missions has been so appreciated he was recently awarded honorary life membership in the Royal Canadian Legion..

Further recognizing Don Cherry's support for the military, General Hillier paused during his speech to award Don Cherry The Canadian Armed Forces Medalion for Distinguished Service.

Don Cherry learned for the first time, that his family had a combined 80 years of Canadian Military service and have been involved since 1890.

"...the troops love General Hillier," says Don Cherry. "He's a leader of leaders."

The RMC College Alumni sponsor events such as this in an effort to garner community backing that demonstrates support and appreciation for the brave men and women who put themselves in the line of fire.

"It was encouraging to see a strong representation from both civilians and corporate Ontario. The support shown through their attendance and donations will be a great morale boost for our military," says Gord Clarke, President RMC Club of Canada - Toronto Branch. "As the need for financial support is great, the RMC alumni are hoping that the public and corporations will continue to make donations during the weeks following this great event."

For donations or more information, visit www.toronto.rmcclub.ca/leadershipdinner.htm.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF RMC TORONTO BRANCH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Gala at Fairmont Royal York to show support for Canadian soldiers

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FOR IMMEDIATE RELEASE

November 21, 2007

RMC alumni to host event to Celebrate Canada’s Global Military Contribution and benefit Wounded Warriors Fund

November 21, 2007, TORONTO -- The Toronto Branch of the Royal Military Colleges Club of Canada is holding a fundraising dinner Friday, November 23, 2007 at the Fairmont Royal York Hotel in celebration of Canada's global military contribution.

The Royal Military College (RMC) is a national academic institution whose sole purpose is to train Canada's future officers for leadership roles. Many former officers can be found within business, government and academic communities in the GTA and they understand what it means as a soldier to have the support of their country. "Our role is to help keep the morale high by showing our military appreciation and support for putting their lives in the line of fire," says Gord Clarke, President RMC Club of Canada - Toronto Branch.

The Birchall Leadership Award, an award named for Air Commodore Leonard Birchall, a Canadian hero of World War II, will be presented to Major Danny McLeod, a man who has provided inspired leadership in war and peace as an officer and as a great sportsman and coach.

General Rick Hillier, Chief of Defence Staff, will provide the keynote address to over 500 guests. Serving members of GTA Reserve Forces will be in attendance, as will Officer Cadets from RMC. Entertainment will be provided by military bands from the Reserve Forces and RMC.

The fundraising dinner proceeds and corporate donations will benefit the Wounded Warriors Fund and establish a bursary which allows members of the Reserve Forces to attend RMC. For dinner tickets, donations or more information go to www.toronto.rmcclub.ca/leadershipdinner.htm

"As this event is about the GTA community showing their support for our military, the RMC alumni encourages civilian and corporate involvement both by sponsorship and attendance at this inaugural event," says Clarke.

"When soldiers have been injured and are rushed to a military hospital with just the clothes on their backs, it is then that they are most vulnerable. It's the time when they need encouragement and Canada's support the most," says Captain Wayne Johnson. "We are raising funds on their behalf to provide items like a 'Wounded Warriors Pack' containing items that will help to build the soldiers' morale while on the road to recovery."

The Wounded Warriors Fund was established to aid those brave men and women whose lives are forever changed by injuries sustained while on duty in places like Afghanistan. It contributes quality of life items to soldiers during their time of greatest need.

"With dinner tickets limited to 500, it's encouraging to have corporate sponsors making donations as a show of their military support," says Gord Clarke. "And with members of the community attending such as The Honourable David C. Onley, Lieutenant Governor of Ontario, The Honourable Joseph A. Day, Senator and Don Cherry, TV host of Hockey Night in Canada, one of the events honourary patrons, and honorary life member of the Royal Canadian Legion, the support is overwhelming."

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF RMC TORONTO BRANCH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

LaserNetworks® acquires Quebec’s TECKNOLASER

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FOR IMMEDIATE RELEASE

November 11, 2007

Leaders in printer supplies and service join forces and take Reflexion toner national

November 11, 2007, OAKVILLE - LaserNetworks®, Canada's leading print solutions company is acquiring TECKNOLASER, Quebec's leading image consultant and winner of the Government of Quebec's 2005 Environmental Phoenix Award.

TECKNOLASER, is known for its success in the recovery, collection and re-use of printer, fax and photocopier cartridges. Its methods enable over 85 per cent of the original cartridge components to be re-used in the remanufacturing process. The remaining 15 per cent is sorted and forwarded to other recycling firms.

LaserNetworks® will be rebranding its toner under the Reflexion label and through their distribution network will expand its industry leading, environmentally friendly toner products across Canada and the United States. An independent study by PE International shows that their refurbished toner cartridges reduce the carbon footprint by 75 per cent compared to new single use cartridges.

"Doing our part to ensure that we are being environmentally friendly has always been a number one priority of LaserNetworks®, says Chris Stoate, President of LaserNetworks®. "Acquiring TECKNOLASER is a natural fit."

LaserNetworks® revolutionary COST PER PAGE® program of printing and imaging fleet management services, including printers, multi-function devices, supplies and/or service on a Pay as you Print? basis, opens a myriad of opportunities for TECKNOLASER in Quebec.

For over 20 years, LaserNetworks® has been privately owned and operated by its founder Chris Stoate and has been Canada's leading print solutions company, providing print solution services, and products to virtually every sized company across Canada and continental USA including Fortune 500 companies, government agencies, major chartered banks, large law firms and virtually any customer whose demands require a local presence and central responsibility.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF LASERNETWORKS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Quebec’s TECKNOLASER takes Reflexion toner national

MEDIA RELEASE

FOR IMMEDIATE RELEASE

November 11, 2007

TECKNOLASER and LaserNetworks leaders in printer supplies and service, join forces

November 11, 2007, MONTREAL - TECKNOLASER, Quebec's leading image consultant and winner of the Government of Quebec's 2005 Environmental Phoenix Award, has joined forces with LaserNetworks®, Canada's leading print solutions company.

TECKNOLASER, is known for its success in the recovery, collection and re-use of printer, fax and photocopier cartridges. Its methods enable over 85 per cent of the original cartridge components to be re-used in the remanufacturing process. The remaining 15 per cent is sorted and forwarded to other recycling firms.

"The synergies between TECKNOLASER and LaserNetworks®' will lead to amazing growth opportunities," says Chris Stoate, President of LaserNetworks®. "It's a natural fit."

Through LaserNetworks®' distribution network TECKNOLASER will be able to expand distribution of its industry leading, environmentally friendly toner products across Canada and the United States. An independent study by PE International shows that their refurbished toner cartridges reduce the carbon footprint by 75 per cent compared to new single use cartridges.

LaserNetworks® revolutionary COST PER PAGE® program of printing and imaging fleet management services, including printers, multi-function devices, supplies and/or service on a Pay as you Print? basis, opens a myriad of opportunities for TECKNOLASER in the Quebec market.

For over 20 years LaserNetworks®, has been Canada's leading print solutions company, providing print solution services, and products to virtually every sized company across Canada and continental USA including Fortune 500 companies, government agencies, major chartered banks, large law firms and virtually any customer whose demands require a local presence and central responsibility.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF LASERNETWORKS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

RMC alumni to host event to Celebrate Canada’s Global Military Contribution

MEDIA RELEASE

FOR IMMEDIATE RELEASE

November 11, 2007

Gala at the Fairmont Royal York to show support for Canadian soldiers

November 11, 2007, TORONTO – The Toronto Branch of the Royal Military Colleges Club of Canada is holding a fundraising dinner Friday, November 23, 2007 at the Fairmont Royal York Hotel in celebration of Canada’s global military contribution.

The Royal Military College (RMC) is a national academic institution whose sole purpose is to train Canada’s future officers for leadership roles. Many former officers can be found within business, government and academic communities in the GTA and they understand what it means as a soldier to have the support of their country. “Our role is to help keep the morale high by showing our military appreciation and support for putting their lives in the line of fire,” says Gord Clarke, President
RMC Club of Canada - Toronto Branch.

The Birchall Leadership Award, an award named for Air Commodore Leonard Birchall, a Canadian hero of World War I, will be presented to Major Danny McLeod, a man who has provided inspired leadership in war and peace as an officer and as a great sportsman and coach.
General Rick Hillier, Chief of Defence Staff, will provide the keynote address to over 500 guests. Serving members of GTA Reserve Forces will be in attendance, as will Officer Cadets from RMC. Entertainment will be provided by military bands from the Reserve Forces and RMC.

The fundraising dinner proceeds and corporate donations will benefit the Wounded Warriors Fund and establish a bursary which allows members of the Reserve Forces to attend RMC. For dinner tickets, donations or more information go to www.toronto.rmcclub.ca/leadershipdinner.htm

“As this event is about the GTA community showing their support for our military, the RMC alumni encourages civilian and corporate involvement both by sponsorship and attendance at this inaugural event,” says Clarke.

“When soldiers have been injured and are rushed to a military hospital with just the clothes on their backs, it is then that they are most vulnerable. It’s the time when they need encouragement and Canada’s support the most,” says Captain Wayne Johnson. “We are raising funds on their behalf to provide items like a ‘Wounded Warriors Pack’ containing items that will help to build the soldiers’ morale while on the road to recovery.”

The Wounded Warriors Fund was established to aid those brave men and women whose lives are forever changed by injuries sustained while on duty in places like Afghanistan. It contributes quality of life items to soldiers during their time of greatest need.

“With dinner tickets limited to 500, it’s encouraging to have corporate sponsors making donations as a show of their military support,” says Gord Clarke. “And with members of the community attending such as The Honourable David C. Onley, Lieutenant Governor of Ontario, The Honourable Joseph A. Day, Senator and Don Cherry, TV host of Hockey Night in Canada, one of the events honourary patrons, and honorary life member of the Royal Canadian Legion, the support is overwhelming.”

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For further information or interviews contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF TORONTO’S ROYAL MILITARY COLLEGES CLUB OF CANADA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

What-If Productions launches the Original In the Dark™ Glow Bear in time for Christmas

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FOR IMMEDIATE RELEASE

November 11, 2007

Glow bear combines comfort of a night light and huggable friend

November 11, 2007, TORONTO – The most common fear amongst children is fear of the dark. Each night as the lights go out they’re left alone in the dark to face spooky shadows and creaking floorboards. For years, one of the most proven toys to calm this fear has been the teddy bear. Tim Mercer, creator of the Original In the Dark™ Glow Bear takes this reliable, fuzzy friend and gives it a glow.

Glow Bear has all the features of the common teddy bear; it is soft, warm and cuddly but has a unique feature—it glows in the dark. It needs no batteries or electrical outlet, and comes to life at night. Its glow-in-the-dark fur makes Glow Bear shine all night and when the room is dark, emits a warm and reassuring light.. When children are in need of assurance from a huggable friend at night, Glow Bear is the friend that’s most easily found.

“One of the reasons that many children dislike going to bed can be attributed to the fact that their toys are put away for the night, the adventure and fantasy are over,” says Tim Mercer, creator of In the Dark™ Glow Bear. “But with Glow Bear, children will want to go to bed because the adventure and story begins at night.”

Tim is the ultimate entrepreneur who has owned several successful businesses throughout the past 15 years. He is also an inventor who loves the toy and game industry as each invention allows him to be a kid all over again.

Eight years ago, Tim Mercer, invented a glow-in-the-dark fabric. Excited about its potential, he played around with the glow process and came up with numerous applications. The end result; Glow Bear.

“In The Dark™, Glow Bear is one of my most exciting creations because it’s a bear which is compelling to both children and adults,” says Mercer.

Presently, other products are being developed specifically designed to accompany the Original Glow Bear.

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To schedule an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF WHAT-IF PRODUCTIONS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Studies show families that eat meals together are healthier eaters

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FOR IMMEDIATE RELEASE

November 11, 2007

Adolescents choose fruits and vegetables over junk food

Studies, conducted by the Journal of the American Dietetic Association, September 2007, show that there are health benefits to eating frequently together as a family. Children who have three or more family meals per week:

• Have 50 per cent less risk for substance abuse
• Are less likely to smoke
• Are less likely to use alcohol
• Experience increased dietary quality leading to a healthier body
  

“The sharing of food at meals has been a symbol of family unity, love, connections and communication,” says Mary Story PhD, RD, Professor, University of Minnesota.

After surveying over 1500 students, once in high school and later at the age of 20, the researchers found that “…eating family meals together during adolescence resulted in adults who ate more fruit, dark-green and orange vegetables and key nutrients, and drank less soft drinks.”

These facts emphasize the importance of families taking time out of their busy schedules to share a meal. Hectic schedules and busy, active lives threaten to erode adolescent health when busy families choose one of several last-minute meal solutions such as fast food or processed meals.

This same study is adamant in encouraging nutrition professionals to exhort families to have meals together as often as reasonably possible. However, for many families, it seems difficult to balance the two. After all, it takes time to prepare and eat a meal. This explains why people choose meals that need little or no preparation.

Recognizing the importance of eating together as a family unit is not new to SupperWorks, Canada’s premiere meal preparation franchise; they also understand nutrition.

“We’ve been helping families have more time together since we opened our first store – and after opening our twelfth store the trend continues,” says Joni Lien, Co-founder of SupperWorks. “In fact ‘love great food and family time,’ is one of our core messages, and was a motivating factor for establishing SupperWorks.”

“I came in… [to SupperWorks] with my son Christopher and we both had a wonderful time. Best of all, Christopher can't wait to try out everything we made,” says Monika Moravan. “I cooked the BBQ Pulled Chicken in my rice cooker overnight, he tried it for breakfast and decided to have it in a thermos for his lunch today at school. This from a kid who wouldn't eat chicken in any form other than chicken fingers!”

In a busy world with hectic, conflicting schedules, the less time it takes to prepare meals, the more time there is available for family. The new TBS comedy series, The Bill Engvall Show, recognizes this fact and features the family gathering at the dinner table for mealtime.

“Supperworks is definitely the best option for families who have little time to prepare meals and who find themselves eating less healthy alternatives or dining out on a regular basis,” says a regular customer of SupperWorks’ Newmarket location. “They make cooking meals easy, as each meal comes with a pre-printed label for cooking instructions and suggestions for serving.”

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For further information contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF SUPPERWORKS
Direct Phone: 905.901.0218
Email: pturkington@stratcommsolutions.ca

Dr. Debby Chesnie Cooper, Educational Psychologist, talks about the benefits of dEcode®

MEDIA RELEASE

FOR IMMEDIATE RELEASE

October 29, 2007

Curriculum proven effective in remediation of learning disabled


October 29, 2007, TORONTO – dEcode® is a philosophy incorporating both a method and a program, reinforced by the latest neurological research that reading occurs in a different area of the brain than language. And unlike language, reading is not innate, but must be taught.

“Early on in my private practice, I started seeing quite a number of children who had been diagnosed as ‘reading disabled’ but at the age of ten were incapable of sounding out printed words even though they had been given quite a bit of remedial help, specifically in the phonics area,” says Dr. Debby Chesnie Cooper, Educational Psychologist and Director of The Chesnie Cooper Educational Centre. “My quest to understand why led to exhaustive research and later to the development of dEcode®.”

With over 25 years of development and augmentation in a clinical environment, working with people of all ages and different socioeconomic groups, dEcode® is unique in that it addresses the underlying processing problems inherent in the development of reading and numeric skills.

Studies show, even in the worst cases of ‘reading disabled,’ dEcode® has a 100 per cent success rate, provided commitment is made with required follow through.

“My son is 9 years old [now] and in grade 4…This school year, things came to a head. My son withdrew into himself. He wanted to be alone. He hated school and wanted to be home schooled. He wished he was dead,” reports Christine Rick. “I was distraught and unsure what to do next.”

Mrs. Rick’s pediatrician referred her son Edward to Dr. Debby Chesnie Cooper, who is renowned for her research, development of dEcode® and specialization in helping people with CAPD and other learning disabilities.

“After only 2 visits and a conference call with Dr. Cooper, significant changes began to take place in Edward’s life,” says Mrs. Rick. “My son now sleeps through the night; he smiles and laughs. He tells jokes and loves to be around people; he loves school again; and he is feeling more confident about himself. In just one year using dEcode®, Edward went from a reading decoding level grade 3 to grade 9, scored perfect in reading a nonsense word test which he could not do initially, and his reading comprehension score went from early grade 4 to early grade 10.”

dEcode® is different from other phonology programs. “Existing programs don’t develop the true connection between the auditory to visual and visual to auditory systems. dEcode® is pure development of memory and not memorization,” says Dr. Cooper. “There seems to be too much assumption with other programs which results in teaching too much, too fast and implementing comprehension too soon while not recognizing that decoding must be kept separate from comprehension,”

While other programs emphasize rules, memorization and moving fast, dEcode® emphasizes moving slowly, initially, in order to move short term memory to working memory. “Reading is not having to think about the printed word,” says Dr. Cooper.

“dEcode® has a broad application and is not limited to those with learning disabilities,” says Dr. Cooper. “The fact that it has proven successful when applied to individuals with dyslexia, Central Auditory Processing Disorder (CAPD), and other LDs show that it can greatly benefit those without disorders; it has even proven effective with preschoolers.”

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To schedule an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF DR. DEBBY CHESNIE COOPER
& THE CHESNIE COOPER EDUCATIONAL CENTRE
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Being at the right place at the right time presents opportunities

MEDIA RELEASE

FOR IMMEDIATE RELEASE

Oct 22, 2007

Linda Proctor shares secrets of realizing we’re in the right place at the right time

October 22, 2007, TORONTO - Small changes in behaviour can cause dramatic changes in outcomes. At least, that's what Linda Proctor found and it's resulted in huge returns in her network marketing business. It's also led her to put her successful method down in writing in a book, Does Your DNA Create Wealth, outlining how people can change their thought processes to overcome the obstacles preventing them from reaching their dreams.

"Before I met my husband, 28 years ago, I was earning $25,000 a year," says Linda Proctor. "One year later, I took his advice and earned $500,000.00."

So who is her husband, you ask?

He's Bob Proctor, the featured philosopher in the internationally acclaimed movie, The Secret.

"By implementing a few relatively simple exercises Bob suggested years ago, I continue to earn millions year after year." continues Linda. "And being at the right place at the right time presents incredible opportunities; however what we're often lacking is the awareness that we're in the right place at the right time!"

Linda's most recent involvement is in building awareness about Diamond Tree Global, a network marketing company providing clients with natural health products.

"Diamond Tree recognizes that these rare gifts from the Earth contain natural vital nutrients and live enzymes," says Jae Rang, Founder and CEO of Star Diamond Global, an affiliate of Diamond Tree Global. "This is what nature has given us, since the beginning of time, to appreciate, to enjoy, to embrace."

Star Diamond Global presents Linda Proctor at the Sheraton Parkway Hotel, Richmond Hill.

WHO: Linda Proctor, author, business woman, wife of Bob Proctor of The Secret

WHAT: Linda talks about her success, the advice she received from her husband, Bob Proctor, and introduces Diamond Tree Global.

WHERE: Sheraton Parkway Hotel (600 Highway 7 East, Richmond Hill - corner of Highway 7 and Leslie)

WHEN: October 30, 2007 (7:30 PM - 10 PM)

WHY: Ground floor business opportunities

Those who register in advance will receive a free CD "Vision Board" - a personal pictorial an individual creates containing all of the things they desire. Its power, as discussed in The Secret, can be a critical tool in getting the Law of Attraction working for individuals. Early registrations can be emailed to Jae Rang, Star Diamond Global reserve@stardiamondglobal.com.

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For more information, please contact

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF STAR DIAMOND GLOBAL
Primary Phone: 905-901-9218
E-mail: pturkington@stratcommsolutions.ca

A party that is sure to be shaken and stirred

MEDIA ADVISORY

FOR IMMEDIATE RELEASE

October 16, 2007

Slava Ultra Premium Vodka serves the perfect martini and more to Canada’s best at Gemini Awards Party

October 16, 2007, REGINA – Following the Gemini Awards, Slava Ultra Premium Vodka will serve martinis to the best of Canada’s TV programming; only with a twist. The drink which was once synonymous with prestige, class and the golden age of Hollywood will make a splash with a new era of stars. Special Slava martinis have been created and named in the spirit of the Gemini Awards, such as the ‘Nominini’ which tastes just like a cinnamon heart.

Buzzing around this event will be actors, actresses and behind the scenes staff that help produce some of Canada’s leading shows, such as Corner Gas and Little Mosque on the Prairie.

"[This] is a big thing for our production community…and everyone who works so hard on our shows - to finally be able to participate in the Geminis and celebrate the work they do,” says Susanne Bell, CEO of SaskFilm.

“Slava makes the perfect martini and the perfect way to celebrate this event,” says John Vellinga, president of Multiculture Marketing, which owns the Slava brand. “With its superb flavour and natural sweetness, you don’t have to add anything – just drop in an olive or a twist and now you’ve got yourself a party.”

Those who have tried Slava Ultra Premium Vodka describe the taste as clean and exceptionally smooth. The reason – it’s four times distilled and 12 times filtered and only the finest ingredients are used.

John Vellinga, president of Multiculture Marketing and his staff will be on hand to personally serve everyone the ultimate martini or a colder-than-ice frozen shot of Slava; a delightful surprise.

WHEN: Sunday, October 28, 2007

WHERE: SaskFilm Soundstage (1831 College Avenue, Regina, Saskatchewan)

TIME: 9:00PM to 1:00AM (immediately after the awards celebration and banquet)

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ABOUT MULTICULTURE MARKETING

Multiculture Marketing (MCM) is a developer and marketer of private label and niche products. The Oakville, Ontario-based company has developed and launched two of its own vodka trademarks in four provinces, including Saskatchewan, Manitoba, Alberta and Ontario. MCM products include: Slavutich Beer, Krimsekt Sparkling Wines, Lvivske Beer, Slava Ultra Premium Vodka and Zirkova Premium Imported Vodka.

To schedule an interview or seek further information please contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MULTICULTURE MARKETING/SLAVA VODKA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Even a garage needs a lift

MEDIA RELEASE

FOR IMMEDIATE RELEASE

October 16, 2007

Garage Living introduces the car lift designed for the home garage

October 16, 2007, TORONTO – Just as facelifts are meant to rejuvenate the face and give it a more youthful look, a garage lift, in a practical sort of way, rejuvenates and maximizes the space in a garage. The result, a more attractive, desirable and more valuable garage.

Just when you think you’ve exhausted every possible way to maximize the storage space in your garage, along comes the garage car lift designed especially for the home garage.

“It is fun seeing the look on people’s faces when they first see their hobby car, or recreational vehicle securely stored out of the way and still have room to park their family vehicle,” says Parag Shah, President of Garage Living, Canada’s leading garage specialists. “And with a set of four casters, the lift can be moved to anywhere in the garage, even with a car on it.”

The 4-Post, 7000 lb car lift can be used for vehicle service or storage. With its three drip trays, one jack tray, diamond plated runways, and four wheel stops, it’s the do-it-yourself mechanics dream. It’s perfect for working on vehicles. No more aching back and knees, just easy access to the undercarriage of a car.

Another neat aspect of the Garage Living Car Lift is the quality of its construction. This motorized lift is so sturdy that it doesn’t need to be anchored to the floor, and should it be necessary to relocate, it’s easy to pack up and take along.

The lift is great for any off-season storage of hobby cars, and with a lifting height of six feet, another car can fit beneath the lift. Other models are also available which can hold SUVs and trucks if needed. Or if it’s just extra storage space that’s needed during non-use times, Garage Living has designed storage units that fit the lift, perfectly.

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For further information or arrange an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF GARAGE LIVING
Direct Phone: 905.901.9218

Thanksgiving hope for 1000 Toronto families

MEDIA ADVISORY

FOR IMMEDIATE RELEASE

October 4, 2007

The Prayer Palace gives away 1000 turkeys

Toronto, Ontario, MEDIA ADVISORY, October/4/2007/ PR Direct/ - The Prayer Palace, a multicultural, nondenominational church located in the heart of North York, is giving away turkeys and 5lb. bags of rice to approximately 1000 needy families.

For the past 7 years The Prayer Palace has been distributing food to over 1,150 families in the community and for over 3 years, the Pastors have served a Thanksgiving meal to seniors and those who are alone and without families.

"Both the physical needs and spiritual needs of an individual are important to us and this is just some of the ways that Prayer Palace addresses the physical needs of those in the community," says Pastor Tom Melnichuk, Associate Pastor. "This year, we wanted to do more to show how much we care about our great city."

Following the Sunday morning service, turkeys will be distributed in the Prayer Palace parking lot.

WHEN: Sunday October 7, 2007

WHERE: The Prayer Palace
1111 Arrow Rd., Toronto, ON

TIME: Following the Sunday 10:30 am service

The Prayer Palace's vision is to make a positive impact upon the Greater Toronto Area, and ultimately this nation, by creating a city-wide family centre in which all are welcome - a place where all individuals and families can grow and flourish in faith and discover God's plan for their lives.

Known throughout Canada and the USA as a model for racial harmony and diversity, The Prayer Palace has become a congregation with members representing over 50 different nationalities worldwide.

Their work has not gone without notice. Mayor David Miller on the occasion of Pastor Paul Melnichuk's 70th birthday said "Together with Kathy, your sons…and the congregation of the Prayer Palace, you have helped make a difference in many lives and our City a better place."

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For further information contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF THE PRAYER PALACE
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Charitable giving just got ‘tasty’

MEDIA RELEASE

FOR IMMEDIATE RELEASE

October 4, 2007

SupperWorks offers a unique fundraising alternative

October 4, 2007, OAKVILLE - The need for charitable assistance is on the rise and, at the same time, charitable organizations are finding more and more competition for donor dollars. Creative fundraising is one of the few remaining alternatives.

Statistics Canada reports that donations were up 13.8 per cent in 2005 from 2004, and a median average of $240 per donor. Although there has been an increase in the actual dollars donated, the increase in the number of donors is less than 1 per cent. These statistics show that it's the same people doing the giving; they're just giving a little bit more each year.

If charitable organizations are to be successful in raising funds, it is important that they remain accountable and be wise in their choosing of a fundraiser. While events such as a polar bear dip are arduous at best, and chocolate bars and chocolate covered almonds seem to be reserved for sports teams and public schools, other worthwhile community causes seem to get lost in a moray of appeals with little or no new ideas to assist them in raising their much needed funds.

SupperWorks, Canada's premiere meal preparation franchise, recognizing that there are many worthwhile community activities and organizations which need financial support, introduced their own fundraising opportunity.

"We want to do our part in showing financial support for our community, so when groups come to SupperWorks to help them fundraise we donate four per cent of the purchase price of their meals to the charity of their choice," says Joni Lien, Co-founder of SupperWorks. "We encourage the organization members to participate with us by placing a SupperWorks order knowing that together, we will be supporting worthwhile causes."

"It's really simple -- we do all the prep, all the clean up and prepare all the menus," says Chris Wood, Co-founder of SupperWorks. "And in less than 2 hours an organization's member will have prepared 12 full-sized meals with each serving 4-6 people."

Getting involved in the SupperWorks plan doesn't cost the participant anything more than the cost of the meals.

"When you think about it, what a great way to give. (Testimonial) " Money I would've spent on fast food or store bought frozen dinners anyway, I spend at SupperWorks and for doing so, I get to support one of my favourite charities. What could be better?"

"SupperWorks is excited and honoured to join community members in supporting their favourite charitable cause," says Chris. As there are so many worthwhile causes, we can't just support one to the exclusion of all others. As with our meals, it's best to give our customers the choice."

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For further information contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF SUPPERWORKS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Virtual Golf—Think IMAX 3D

MEDIA RELEASE

FOR IMMEDIATE RELEASE

September 20, 2007

Parmasters Golf Centers use state-of-the-art golf simulators

September 20, 2007, TORONTO - Commercial and air force pilots have been using flight simulators for years. Considering the advances in technology over the last 20 years, it isn’t difficult to imagine how golf simulators of today can make a round of virtual golf feel realistic.

Gone are the days of a projector casting boring 2D images up against the back of a screen – think IMAX 3D. Think virtual reality.

Parmasters Golf Centers have gone hi-tech, using AboutGolf’s state of the art technology. Their simulated courses use graphics with greater resolution and detail that are so real that clouds move, flags blow the direction and intensity of the wind, and even tee signs can be read.

AboutGolf's Sim Sensor applies patented 3D phased-array microwave technology that operates at 7,000 cycles per second, providing an amazingly accurate view of the ball’s flight and the club head. Collisions with tree trunks, leaves, and branches are just as in real life. A player can even hit a ball into the cup-holder of a golf cart.

Hi-tech simulators offer a number of advantages: avid golfers can play year round, night or day and in any kind of weather conditions. Golfers can now play some of the finest golf courses in the world (Pebble Beach, Spy Glass Hill, Teeth of the Dog, and any number of Nicklaus Design’s courses) without ever leaving their city.

Parmasters is America’s leading indoor golf training centre and is currently establishing itself in the Canadian market. Canada’s first Parmasters centre opens in early 2008 and will be followed by another 12 golf training centers and 20 Links Golf Cafes in the spring. Over 30 franchises have already been awarded in Canada, leaving only opportunities in Ontario, Saskatchewan, Manitoba and Quebec, to be sold. Visit www.parmasters.com for franchising opportunities and details.

“In order to accurately replicate the game of golf indoors there must be intricate technology and focused technologists with a thirst for continual improvement,” says Andre Ferris, Canadian Regional Franchisor of Parmasters Golf Training Centers. “Parmasters exclusive golf simulator, AboutGolf, is the collaboration of two influential golf technology companies who are re-writing the standards for indoor golf on a daily basis.”

One of the features of the simulators is the data tracing capabilities. DataTrac enables users to log in at the beginning of each simulator session and have all their activity tracked and ported to their personal web site. Users can visit their site to analyze stats, review practice data, get instructional tips based on their practice sessions, and replay their best shots.

“Parmasters Golf Centers make learning and practicing golf fun,” says Stephen Southern, President, Parmasters Southern Ontario, “Using the DataTrac system, members can even compete with other members of other Parmasters’ centres. There are even longest ball and closest to the pin competitions. Innovation like this makes owning a Parmasters franchise so exciting.”

A Parmasters Golf Training Center is “the ultimate golf training and practice facility” offering a climate-controlled, indoor golfers haven. It is a golf training center designed to help improve a golfer’s game.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF PARMASTERS CANADA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca

Can medication cure all ills?

MEDIA RELEASE

FOR IMMEDIATE RELEASE

September 20, 2007

Maybe not – Dr. Chesnie Cooper focuses on remediation

September 20, 2007, TORONTO - Attention Deficit Disorder, or as it's currently known, Attention Deficit/Hyperactive Disorder, is a medical condition affecting approximately three to five per cent of the population according to the National Institute for Mental Health (NIMH).

However, many more children are being medically treated for AD/HD than this statistic implies.

• Children who have been in remedial programs for years.
• Those who have had occupational therapy recommended to them.
• Kids who have been told that they have ADHD, and been put on medication, only to discover that there's little or no improvement.
• Occupational or speech and language therapy isn't yielding the necessary results.
• The prescribed medication doesn't help, the child is angry and there are behavioural problems at home around the issue of homework.

These children have been misdiagnosed.

Due to the similar symptoms, it is not uncommon for Central Auditory Processing Disorder/Deficit (CAPD) to be diagnosed as ADHD, behavioural difficulties, language and communication disorders, autism, dyslexia and learning disabilities.

The term Central Auditory Processing Disorder/Deficit or just Auditory Processing Disorder/Deficit is new to many people. Even for those parents, educators and professionals who are aware of this term, it is difficult to understand exactly what it is, how significant it can be, what the behavioural symptoms are and how it affects individuals academically, socially and in work situations.

In defining CAPD, The American Speech Language Hearing Association (ASHA) 2005 includes the word "central" because part of the definition includes difficulties within the central nervous system.

The definition refers to difficulties in the processing of auditory information in the central nervous system (CNS) as demonstrated by poor performance in one or more of the following skills: sound localization and lateralization, auditory discrimination, and auditory pattern recognition.

"If an incorrect diagnosis occurs, the individual may either receive medication aimed at a medical issue, or receive therapy for behavioural issues, neither of which addresses the basic underlying auditory problem," says Dr. Deborah Cooper, Psychologist and Director of The Chesnie Cooper Educational Centre. "CAPD is not a medical problem. There is no pill that will cure it. CAPD can cause frustration, both with the individual and within the family, but family and behavioural therapy will not cure it either. Only appropriate remediation will."

Upon hearing the label CAPD, many parents are puzzled, since "auditory" represents hearing. Most people assume the term "auditory" deals only with the process of accurately detecting the presence of sound and its physical attributes.

However, it is possible for a person's hearing to test normal, and still have difficulty understanding conversations when background noise is present or when the individual they're speaking to is talking too fast.

This proves that hearing of speech goes well beyond the ear. The situation mentioned above can be explained as a breakdown in the translation system from the ear to the brain.

Once correctly identified with CAPD, the results are often similar to that of Johnny's, a student of The Chesnie Cooper Educational Center who was at the bottom three per cent of reading capability, and after a year and a half, can read anything he wants. "Thank you, Mommy, 'cause now I'm just like all the other kids. And I can read."

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF DR. DEBORAH COOPER
& THE CHESNIE COOPER EDUCATIONAL CENTRE
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca

Golf swing technology (system) is guaranteed to reduce a golfer’s score

MEDIA RELEASE

FOR IMMEDIATE RELEASE

September 14, 2007

Parmasters’ training systems guarantee twenty-five per cent handicap reduction

September 14, 2007, TORONTO - Whether you're a casual golfer or a fanatic there is at least one common thread. Every golfer strives for a lower score each time out. Even new golfers want to improve, they want to learn and they want to look good on the fairway. Parmasters Golf Training Centers' training system makes sure this happens and guarantees a 25 per cent reduction in handicap.

Improving their game is what keeps a golfer from discouragement and quitting the game, according to a National Golf Foundation (NGF) study. With an average of 2 million new golfers entering the sport each year, making golf one of the most explosive sporting industries, Parmasters Golf Training Centers recognizes the importance of teaching sound fundamentals that will help a golfer improve each time out.

Parmasters believes they can help a golfer become better at hitting the ball straight and getting consistent and predictable results. In fact they guarantee it! Rather than teach the complicated basic physics of the golf swing, certified golf coaches develop each part of the swing from impact backwards. "The traditional golf swing is complex and extremely difficult to master, unless of course you are practicing five hours per day," says Scott Hazeldine, Master Player, Master Teacher and holder of 22 course records. "The good news is; there is a better way. It's the simplest and most accurate way to hit a golf ball. We call it "Straight Line Golf," This golf swing is so easy that everybody can learn to do it. Parmasters claim it can be learned in just eight hours using their Accelerated Learning Techniques?. This affordable, non-intimidating alternative to the traditional, typically expensive teaching method is a big hit with the golfing community.

A Parmasters Golf Training Center is typically 12,000 to 15,000 square-feet and is "the ultimate golf training and practice facility" offering a climate-controlled, indoor golfers haven. Facilities can include short game areas, a retail shop for equipment and golf apparel; a golf fitness area that focuses on strength, endurance, flexibility, and balance; and a training and events room that can be rented for corporate functions or family birthday parties. In addition there's the on-site Links Golf Café, offering gourmet organic coffee and clubhouse fare, as well as free wireless Internet.

Members enjoy specialized driving bays, realistic professionally designed rolling putting greens, a golf fitness center, state of the art golf simulators featuring world-class courses, sand traps and much more.

A 2006 Ipsos Reid poll indicated that Canadians spent a total of $11.23 billion in 2005 on green fees, membership, equipment and apparel and also indicated that 5.95 million Canadians participated in the sport in 2005, representing a 21.6 per cent increase from 2001.

Parmasters is evidence of this growing trend as it is set to open Canada's first Parmasters Golf Training Center early 2008, and another 12 golf training centers and 20 Links Golf Cafes beginning in the spring. Already in Canada, over 30 franchises have been awarded, leaving only opportunities in Ontario, Saskatchewan, Manitoba and Quebec, yet to be sold. Further information on franchising opportunities can be found at www.parmasaters.com.

"I'm excited and the timing couldn't be better for opening a Parmasters Golf Center," says Stephen Southern, President, Parmasters Southern Ontario. "And with the support provided by Andre Ferris, the Canadian Regional Franchisor of Parmasters Golf Training Centers, we hope to pre-sell a target 750 Charter Memberships prior to opening." Charter memberships provide members with preferred access to the unparalleled indoor practice facilities and centre amenities.

Each full-size training center when in full operation is expected to average 2,000 members. The Halifax site sold 617 memberships before construction had even commenced.

Parmasters, out of 65,000 franchisees, earned its second consecutive ranking in the Top 50 Franchises in North America from Franchise Business Review. "This is further evidence of their desire to not just be the number one golf center, but to be the number one franchise," says Andre Ferris, Canadian Regional Franchisor for Parmasters.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF PARMASTERS CANADA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca

Chilled means served straight from the freezer – not shaken over ice

MEDIA RELEASE

FOR IMMEDIATE RELEASE

September 11, 2007

Slava Ultra Premium Vodka is designed to easily fit any freezer

September 11, 2007, OAKVILLE - There's just as much to being a vodka connoisseur as there is to being a wine connoisseur.

"One shot and you appreciate the smoothness, with only a slight tingle at the back of your throat reminding you are indeed consuming alcohol at 40% alc./vol," says Antoine Tedesco of Sceneandheard.ca when writing about Slava Ultra Premium Vodka. "This ultra premium vodka is as good as some of the more expensive varieties, and leaps and bounds better than the cheaper, hip vodkas of magazine fame."

At about $30 per bottle, Slava is only $5 more than ordinary vodka, but significantly less than other ultra-premium vodkas.

So what's Slava's secret?

"It's positively chilling," jokes John Vellinga, president of Multiculture Marketing - Canadian distributor of Slava Ultra Premium Vodka. "It's a balance of what's in the bottle, the bottle itself, and serving it as cold as you possibly can."

Slava is distilled at the Zlatogor Distillery, one of the oldest distilleries in Ukraine, founded in 1896. Zlatogor is known for the purity of its water, using natural ingredients and traditional methods. In other words, they've been known for their commitment to quality since 1896.

"We developed and taste-tested 25 formulations of Slava with the experts at Zlatogor. On the 23rd version, we hit the perfect recipe." says John Vellinga.

Those who have tried Slava Ultra Premium Vodka describe the taste as clean and exceptionally smooth. The reason - it's four times distilled and 12 times filtered and only the finest ingredients are used.

"Distilling four times increases the quality and purity of the vodka, without having a negative impact on the taste," says Vellinga. "Four times distilled is ideal for fine vodka: less distillation reduces the purity, while more distillations reduce the character and taste."

Vellinga goes on to explain that true vodka aficionados know that the best way to bring out the smooth, crisp taste of premium vodkas, like Slava, is to serve them ice cold. That's straight out of the freezer - not shaken over ice. Ice dilutes the vodka and makes it taste like water.

To that end, the people at Slava have designed a triangular bottle that sits nicely in any freezer. Whether on its side or standing upright, it won't roll out when the freezer door is opened.

"It's slick art deco label, "freezer-friendly" triangular shaped bottle (it will not roll around in your freezer) and exceptional value will draw in the crowds," concludes Antoine Tedesco.

ABOUT MULTICULTURE MARKETING

Multiculture Marketing (MCM) is a developer and marketer of private label and niche products. The Oakville, Ontario-based company has developed and launched two of its own vodka trademarks in four provinces, including the LCBO in Ontario. MCM products include: Slavutich Beer, Krimsekt Sparkling Wines, Lvivske Beer, Slava Ultra Premium Vodka and Zirkova Premium Imported Vodka.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF MULTICULTURE MARKETING
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
Get communication tips and insight from www.stratcommsolutions.blogspot.com

Creating your über garage

http://www.joe-ks.com/archives_nov2004/Travolta_House.htm

MEDIA RELEASE

FOR IMMEDIATE RELEASE

August 16, 2007

Garage Living has the answers...

August 16, 2007, VAUGHAN -- He reportedly parks the jet in his driveway at his home in Ocala, Florida, known as Jumbolair; anyone you know?

Now that’s a garage!

It may be a long time before the average home owner needs a garage this size, however according to the National Association of Home Builders, the trend is towards building larger garages. In 2006, 15 per cent of all new homes built have 3 car garages, whereas in 1992 it was just 6 per cent.

What is amazing today is how people are using their garage. It’s no longer merely an oversized storage closet where seldom used household and recreational items accumulate. It’s different today.

While it’s unlikely you’ll need it for your Boeing 707 as John Travolta does, there are a multitude of ideas on how your garage can be a real extension of your home.

It can be a frustrating experience when you’ve planned a barbeque party and because of the rain you’ve had to bring it inside. Could you imagine if your garage being so spotless and organized that it could easily be turned into a party room at the drop of a hat? Bright lighting through the windows, reflecting off epoxy flooring that’s free of clutter because of the slat wall organization system, a garage fridge to keep the refreshments cool and close, and much more. It’s as simple as opening the garage doors, bringing the lawn chairs and tables inside and your barbeque party continues without a hitch.

A garage’s primary purpose continues to be storing vehicles, but the idea that it has to look or just merely function as a garage is passé. It can be a multi car showroom, a hobbyist paradise, a multi-functional room, or an auto enthusiast’s dream garage. Its potential is only limited by your imagination.

“Our Garage Experts are well versed in all the options, materials, and finishes available. They’re able to create a fully customized plan of your garage solution,” says Parag Shah President of Garage Living, Canada’s leading garage specialists. “Our detailed drawings give homeowners an excellent vision of what their garage can become.”

Organizations such as Garage Living, have specialists who assist you in designing your ultimate garage. They do all the work; all you have to do is dream.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF GARAGE LIVING
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Learning disabilities affect up to 20 per cent of North American population

MEDIA RELEASE

FOR IMMEDIATE RELEASE

August 16, 2007

Effective treatment available when LD properly identified

August 16, 2007, TORONTO – Learning Disabilities (LDs) are extremely common. Over 15 per cent of the Canadian population have “low literacy skills” according to a report by ABC Canada Literacy 2005. The International Dyslexia Association puts the number at 15-20 per cent. That means in a class of 30 students, 3 to 5 children will have an LD and need special education to overcome it.

In layman’s terms, an LD is anything that causes a student to fail to learn for no apparent reason, this according to DSM-IV-TR, the Bible of mental health diagnosis. A learning disorder does not mean that someone is lacking intelligence. In fact, a person with an LD might earn an “A” in math but “F” in reading, or vice versa.

“This point needs so much emphasis because virtually all people with an LD secretly think they are not intelligent. Almost universally, they believe they are ‘stupid,’” says Dr. Deborah Cooper, psychologist, and director of The Chesnie Cooper Educational Centre*. “Disabilities are neither predictable nor preventable — they are not the result of bad parenting, laziness, lack of will power, or lack of foresight. They are not anyone’s fault.”

The key to successful treatment of LDs is correct diagnosis. However, due to similar symptoms, CAPD (Central Auditory Processing Deficit) can be misdiagnosed as ADHD (Attention Deficit Hyperactive Disorder). This is an important distinction as one requires medication, the other does not.

Christine Rick recalls that her son was in Senior Kindergarten when the school observed he was having experiencing high levels of frustration; it was suggested he needed occupational therapy. A learning disability was not suspected because his grades were good. But in grade 2 he was experiencing even higher levels of frustration and was depressed. The Pediatrician referred him to a psychologist who, after an educational assessment, determined he had ADHD. However, over the next year and a half, his depression heightened and the problem worsened.

“My son [now] is 9 years old and in grade 4…This school year, things came to a head. My son withdrew into himself. He wanted to be alone. He hated school and wanted to be home schooled. He wished he was dead,” reports Christine. “I was distraught and unsure what to do next.”

Mrs. Rick’s pediatrician referred them to Dr. Chesnie Cooper, a psychologist renowned for her research and specialization in helping people with CAPD and other learning disabilities, Her awareness of the similarity of the symptoms of CAPD and ADHD is critical in the depth of her testing as well as her remedial follow through.

“After only 2 visits and a conference call with Dr. Chesnie Cooper, significant changes began to take place in Edward’s life,” says Mrs. Rick. “My son now sleeps through the night; he smiles and laughs. He tells jokes and loves to be around people; he loves school again; and he is feeling more confident about himself.”

“Someone with an LD, by definition, has “at least” average intelligence. As soon as a diagnosis has identified what is holding someone back, the way opens to effective treatment,” says Dr. Cooper. “Such is the case with Edward Rick and many others like him.”

* A division of The Chesnie Cooper Psychology Professional Corp.

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To schedule an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF DR. DEBORAH COOPER
& THE CHESNIE COOPER EDUCATIONAL CENTRE
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Krinos 2007 Taste of the Danforth a Smash Hit

MEDIA RELEASE

FOR IMMEDIATE RELEASE

August 13, 2007

Record breaking attendance at this year's event

August 13, 2007, TORONTO -- Despite a couple of hours of rain on Sunday afternoon, The Krinos Taste of the Danforth experienced record crowds. In 2006 the festival drew approx 1.2 to 1.3 million people. This year the festival drew over 1.4 million people.

Local Danforth businesses were thrilled saying that this year's Friday night was more like a Saturday night and Saturday night was clearly a record breaker.

Spokesperson and programmer Howard Lichtman attributes the success to the warmth of the Danforth community and the introduction of a number of new elements including the Celebrity stage, the "Taste of Broadway," the Olympiada and the Sports zone.


For further information contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF THE KRINOS TASTE OF THE DANFORTH
Direct Phone: 905.901.9218
Fax: 1.866.384.7384
Email: pturkington@stratcommsolutions.ca

Krinos Taste Of The Danforth - Discover A New "Taste"

MEDIA RELEASE

FOR IMMEDIATE RELEASE

July 28, 2007

Toronto’s favourite festival offers fun for the whole family

July 28, 2007, TORONTO – Toronto’s favourite street festival has a whole new way to celebrate the fun and flavours of Greece and summer in the city.

As last year’s Krinos Taste of the Danforth festival came to a close, a poll released by Decima showed that 90 per cent of respondents identified Taste as their favorite GTA festival event -- beating out the Toronto International Film Festival, Caribana and Pride Week from an audience perspective.

“The seed for this festival was planted 14 years ago when local businesses were looking for a way to attract attention to the community – there were only a few tables of food and some local musicians,” says Alex Alexakis, Krinos Vice President of Canadian Operations. “Now it’s the largest Greek festival outside of Greece, attracting over one million visitors from around the world.”

The GTA lays claim to more than 200,000 residents of Greek ancestry, the third largest Hellenic community outside Greece and between August 10 and 12, 2007, everyone who comes to the Danforth gets to be Greek for the day.

This year’s Krinos Taste of the Danforth has loads of new features and activities to engage and entertain the entire family:

• The Celebrity Stage, presented by the Toronto Star, will include demonstrations by Citytv’s CityLine chef and celebrity restaurateur, Michael Bonacini, PLUS a performance by Kevin Brauch, the hugely popular host of the shows “Thirsty Traveler” and "Iron Chef America," where he will perform stunts such as Sabretage - slashing open a bottle of champagne with a chef’s saber -- while blindfolded.
• The Celebrity Stage at the new Taste will also offer a “Taste of Broadway” – with live performances from the cast of We Will Rock You, Menopause Out Loud, Evil Dead: The Musical, Much Ado About Nothing and Second City (performing a hilarious set of improvised themes, songs and games, all based on audience suggestions). In addition, visitors will be treated to live musical performances by Frank D’Angelo & The Steelback 2-4 – and much more.
• The Greek Stage will feature traditional Greek dancers (such as Troup Naditu, Levendia X and Arabesque) and musicians (such as Exodos, Parea, Galaxy and the Yianis Kapoulas Band).
• The Sports Zone will include events created by each of Toronto’s professional sports teams. There is a Maple Leafs’ Slap Shot Machine, a Raptors’ interactive basketball court, a Toronto FC kicking station and soccer zone where you can actually play a game, the Argos Football Toss, Toronto Blue Jays pitching and batting cages, a Toronto Rock lacrosse shooting game (plus meet your favourite Rock players), the Toronto Marlies goal-tending skills game and lots more chances for people to test their skills and win fun prizes.
• The Olympiada, presented by the Toronto Star, will include Pythagoras' Chess Challenge (a life-size chess game), a climbing wall hosted by ‘Outward Bound,’ the Medusa area with a live reptile show, Greek pottery hosted by ‘The Clay Room’ where children of all ages will have an opportunity to paint their own pottery using Greek themes, two volleyball courts (one for adults and one for children) – and much more.
• The D'Angelo Pavilion will feature the fantastic feats of The Zero Gravity Circus' Amazing Aerial Acrobats.
• And to cool off, visitors can bring their skates to the ‘Blades of Glory,’ an immense street-wide ice rink on the Danforth where they can enjoy the unique experience of ice skating in summer.
  

This year, the Greek Wine Pavilion featured at the Krinos Taste of the Danforth will be dramatically different from the past. It will be a sensual food and wine tasting garden, featuring the talent of local chefs, sommeliers and celebrities. Guests will be able to sit down, savour, learn about, and purchase the highlighted wines of Greece. They will also have the opportunity to sample some culinary classics that are exclusive to the Danforth.

The 2006 Krinos Taste of the Danforth welcomed over million people and organizers are expecting record crowds again in 2007. Full details on this year’s Krinos Taste of the Danforth can be found at www.toronto.com/TasteOfTheDanforth.

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For more information contact:

Howard Lichtman
416-402-4948
howard@lightning-group.com

Filing Major Suit Against The Toronto Star Was Last Resort

MEDIA RELEASE

FOR IMMEDIATE RELEASE

July 25, 2007

Prayer Palace defends against Toronto Star allegations

July 25, 2007, TORONTO -- A few weeks ago, the Prayer Palace launched a major defamation claim against the Toronto Star. It is the final avenue available to the church in order to clear its name and restore its reputation.

“Whenever an organization like the Toronto Star prints an exposé such as they did, people assume it’s true,” says Marek Tufman, lawyer for The Prayer Palace. “My clients weren’t even asked to respond to the allegations of financial wrong doing before it went to print -- it’s like they’ve been considered guilty without a chance to prove their innocence. That’s why the church is proceeding with legal action.”

The Prayer Palace made numerous attempts at responding to the Star’s allegations. Throughout March and April eight media releases were issued by The Prayer Palace showing the Star’s allegations to be unsubstantiated and incorrect. An exclusive interview was even offered to the Toronto Star including representatives of the church Board, The Prayer Palace’s lawyer, Marek Tufman, and the independent firm that conducts annual audits of the church. They even invited the Star’s lawyer. However, the Star’s reporters walked out because the church wanted to video tape the meeting to ensure accuracy. It was even agreed that both parties would have a copy of the resulting tape.

“It’s difficult to imagine the extent of the damage this has caused to the church and the pastors’ reputations,” says Frank Fernandes, a member of The Prayer Palace board of directors. “In the past, it has never been Prayer Palace’s practice to launch a defamation suit, however in this case, we are left with no other alternative than to do just that -- our good reputation is worth protecting.”

The Prayer Palace’s board of directors is confident in the church’s records and believe imminent conclusion of Bruce Armstrong, Chartered Accountant (CA) and Certified Fraud Examiner (CFE) will affirm their position.

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Frank Fernandes (member of The Prayer Palace board of directors) and Marek Tufman (Prayer Palace lawyer) are available for interviews. To schedule an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF THE PRAYER PALACE
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Extend Your Summer Vacation – At Least The Feel of It

MEDIA RELEASE

FOR IMMEDIATE RELEASE

July 25, 2007

SupperWorks' franchises make meal preparation easy

July 25, 2007, OAKVILLE – Every year Canadians anticipate the arrival of summer and the opportunity to vacation. There’s nothing quite like it; weeks off work with little or no responsibilities, just rest and relaxation.

For many, one of the more enjoyable aspects of vacationing is the thrill of not having to plan or prepare meals.

“Not having the responsibility of cooking dinner for two weeks is such a stress release,” says Candace of Oshawa. “I wish summer could last for ever.”

What if you could extend the feel of summer vacation by removing the burden of preparing and cooking meals?

You can. It’s as simple as contacting your local meal prep business. Most meal preparation businesses provide an in-store experience that allows people to spend their time enjoying music and camaraderie while producing affordable, nutritious and delicious meals for their families. It’s an innovation in home cooking that provides a healthier, family friendly alternative designed to improve quality of life – studies show that kids who eat dinner with their family do better at school and later in their careers.

“It’s simple and inexpensive -- we do all the prep, all the clean up and prepare all the menus,” says Chris Wood, Co-founder of SupperWorks, Canada’s premiere meal prep business. “And in less than 2 hours they’ll have prepared 12 full-sized entrees with each serving 4-6 people.”

“To experience total bliss, some SupperWorks clients pay a small fee and our staff prepares the meals for them. All they’ve got to do is come by and pick them up,” adds Joni Lien, Co-founder of SupperWorks.

The meal preparation industry began in the US in 2002. In less than 5 years, the industry has grown to be worth around $500 million US. According to Entrepreneur Magazine’s Franchise 500, it “…is, hands down, among the top franchising trends."

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To schedule an interview or seek further information please contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF SUPPERWORKS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Now you can eat healthy at home -- Quickly

MEDIA RELEASE

FOR IMMEDIATE RELEASE

July 24, 2007

SupperWorks opens new meal-prep franchise

July 24, 2007, WATERLOO -- At the start of July, SupperWorks, Canada’s premiere meal preparation business franchise, opened its eighth location in Ontario, it’s first in Waterloo, at 283 Northfield Drive East, Unit 9B.

SupperWorks is a meal preparation business which provides an in-store experience that allows people to spend their time enjoying music and camaraderie while producing great meals for their families. It’s an innovation in home cooking that provides a healthier, family friendly alternative designed to improve quality of life.

“People’s schedules are so busy that they just don’t have time to prepare wholesome meals anymore,” says Joni Lien, Co-founder of SupperWorks. “SupperWorks takes away the hassle and mess of meal preparation and makes it a fun and enjoyable experience while at the same time providing affordable delicious and nutritious meals.”

The meal preparation industry began when the first meal-prep store opened in the US in 2002. Since then, the industry has grown to be worth around $500 million US in less than 5 years. According to Entrepreneur Magazine’s Franchise 500, it “…is, hands down, among the top franchising trends."

“It’s really simple -- we do all the prep, all the clean up and prepare all the menus,” says Chris Wood, Co-founder of SupperWorks. “And in less than 2 hours they’ll have prepared 12 full-sized meals with each serving 4-6 people.”

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To schedule an interview or seek further information please contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF SUPPERWORKS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
Get communication tips and insight from www.stratcommsolutions.blogspot.com

Shaken, stirred, chilled…whatever your preference it's perfect

MEDIA ADVISORY

FOR IMMEDIATE RELEASE

July 12, 2007

Slava Ultra Premium Vodka makes the perfect ‘classic’ martini at the Toronto Drinks Show

July 12, 2007, TORONTO – The classic martini – the drink that’s synonymous with the golden age of Hollywood. Frank Sinatra, Audrey Hepburn, Dean Martin, Marilyn Monroe, Sammy Davis Jr., they all ordered them. James Bond liked his ‘shaken, not stirred.’

“Slava makes the perfect martini,” says John Vellinga, president of Multiculture Marketing, which owns the Slava brand. “With its superb flavour and natural sweetness, you don’t have to add anything – just drop in an olive or a twist and you’re done.”

Those who have tried Slava Ultra Premium Vodka describe the taste as clean and exceptionally smooth. The reason – it’s four times distilled and 12 times filtered and only the finest ingredients are used.

Slava Ultra Premium Vodka will be featured at the Toronto Drinks Show this weekend. The Drinks Show is North America’s premier cocktail show. Nearly sixty exhibitors will offer unique and original cocktails, all created by Toronto’s ‘Martini Club’.

John Vellinga, will be there personally to explain Slava’s unique history and the surprisingly practical story behind the bottle’s shape. He will also serve you the ultimate ‘classic martini’ or a colder-than-ice frozen shot of Slava.

WHEN: Friday, July 13, 2007 and Saturday July 14, 2007

WHERE: The Brickworks, Toronto (550 Bayview Ave.)

TIME: 5:00PM to 11PM (both Friday and Saturday)

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ABOUT MULTICULTURE MARKETING

Multiculture Marketing (MCM) is a developer and marketer of private label and niche products. The Oakville, Ontario-based company has developed and launched two of its own vodka trademarks in four provinces, including the LCBO in Ontario. MCM products include: Slavutich Beer, Krimsekt Sparkling Wines, Lvivske Beer, Slava Ultra Premium Vodka and Zirkova Premium Imported Vodka.

To schedule an interview or seek further information please contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MULTICULTURE MARKETING/SLAVA VODKA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca