When Business and Pleasure Mix

MEDIA RELEASE

FOR IMMEDIATE RELEASE

May 26, 2007

Parmasters offers golfing franchise opportunities in Ontario, Saskatchewan, Manitoba, Quebec

May 26, 2007, TORONTO – Over the next 10 years in the US, aging Baby Boomers alone will drive a 12 per cent increase in the 20 billion dollar golf industry, and Parmasters, is offering a franchising opportunity responding to this growing trend that mixes business with pleasure.

Tom Matzen, an international speaker and best-selling author, founder and past CEO of Entrepreneur Coach Inc., together with Scott Hazledine, a Class A PGA member, Master Teacher, and Master Player, recognized the growth in golf and teamed up to form Parmasters in 1999.

A National Golf Foundation (NGF) study showed that an average of 2 million new golfers enter the sport each year but as many golfers drop off. The study showed that the top three actions required to reverse this trend and increase playing time of frequent golfers and rounds played are: facilitate finding of playing partners; promote/facilitate couples golf and family golf; teach, teach, teach. At Parmasters Golf Training Centers each of these concerns has been addressed and a whole lot more.

Typically, a Parmasters Golf Training Center is 12,000 to 15,000 square-feet and is “the ultimate golf training and practice facility” offering a climate-controlled, indoor golfers haven and an affordable, non-intimidating alternative to the traditional, typically expensive teaching methods that guarantees a 25 per cent reduction in handicap.

Certified golf coaches develop each part of the swing from impact backwards, teaching and imprinting the fundamentals of the golf swing using Accelerated Learning Techniques™, and the proven sports technology Straight-Line Golf™.

“In the fluency bays, the ball gets automatically teed out of the floor, so when you are taking Straight-Line Golf lessons you are not bending over to tee the ball up allowing you to focus on your grip and swing tempo” says André Ferris, Parmasters Canada Regional Franchisor.

Members enjoy specialized driving bays, realistic undulating putting greens, a golf fitness center, state of the art golf simulators featuring world-class courses, sand traps and much more.

Parmasters’ facilities can include short game areas, a retail shop for equipment and golf apparel; a golf fitness area that focuses on strength, endurance, flexibility, and balance; and a training and events room that can be rented for corporate functions or family birthday parties. In addition there’s the on-site Links Golf Café, offering gourmet organic coffee and clubhouse fare, as well as free wireless Internet.

To date, eighty-eight franchises have been awarded. The first location, a 25,000 sq. ft. center in Memphis Tennessee opened in June 2006, and the first international center in Guangzhou, China in April, 2007. The opening of 12 additional golf training centers and 20 Links Golf Cafes are planned by April, 2008. In Canada, 27 franchises have been awarded to date, with further opportunities in Ontario, Saskatchewan, Manitoba and Quebec.

Each full-size training center when in full operation is expected to average 2,000 members. The Halifax site sold 617 memberships before construction had even commenced.

Parmasters is optimistic about its future as an indoor golf training center because new golfers want to learn, they want to improve and they want to look good on the fairway. Parmasters primary focus is offering one-on-one golf skills training. This training will differentiate itself by its fun and easy format, guaranteed results and an overall goal of increasing each attendee's passion and excitement for the game of golf.

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For further information or interviews contact:

Strategic Communications Solutions
ON BEHALF OF PARMASTERS CANADA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca

School shooting sparks discussion about safety measures

MEDIA RELEASE

FOR IMMEDIATE RELEASE

May 24, 2007

Parents and teachers aware of the growing need to be prepared

May 24, 2007, TORONTO, ON – Yesterday’s fatal shooting at C.W. Jefferys Collegiate Institute is further proof of the need to increase school security. Initial reports quoted parents calling for metal detectors to be installed in schools.

Installing metal detectors may or may not be the answer, but with recent events at Dawson College and Virginia Tech, the feeling that students and staff need to be better prepared is clearly growing.

Teachers from Scales Elementary School in Murfreesboro, Tennessee staged a mock gun attack – without warning that it was a mock-up. While the idea induced panic, it does show that the issue of school safety is front and centre in the minds of educators.

Increasingly in the GTA, schools are initiating lockdown practices. It’s becoming the new norm for school boards – practiced as frequently as fire drills.

But is it enough? Is there anything else that can be done to ensure security?

According to David Poirier of Lenbrook Canada there is. “Maintaining order and enhancing student and staff safety are the reasons why schools, colleges, and universities are now using two-way radios in addition to phone and intercom systems. They’re part of a solution to many areas of school activity and student safety.”

Poirier knows from experience that putting two-way radios in the hands of school staff helps improve communication and safety. Staff can alert school security to potentially dangerous situations quickly. One user can alert all staff of any situation in seconds. Communicating in crisis situations is immediate and discreet – ensuring a quick and effective response.

Shelley Jones of Ecole Greenfield School, Edmonton, Alberta agrees, “This has become a great tool for communication and safety in our school.”

We may never be free of the threat of school violence, but preventive measures can be implemented which help increase overall safety for students and staff.

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For further information contact:

Strategic Communications Solutions
ON BEHALF OF LENBROOK CANADA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca

Increase the value of your home

MEDIA RELEASE

FOR IMMEDIATE RELEASE

May 19, 2007

Upgrade your garage to upgrade the $$$ you make when you sell your home

May 19, 2007, VAUGHAN, ON -- Whether you are selling your home or just giving it a good spring cleaning, one of the best ways to increase the value and functionality of your home is to optimize the usage of a home’s existing floor space. Most often the largest and most underused room of a home is the garage.

In the US, homeowners are beginning to recognize the potential of this asset. The National Association of Homebuilders estimated that Americans would spend 2.5 billion dollars in 2005 enhancing and upgrading their garage. Amongst realtors, it is an accepted fact that homebuyers deem the garage to be one of the biggest considerations when purchasing a home.

HGTV offers this advice. "Don’t forget the garage and basement. It’s tempting to stash stuff away in these areas of the home, but when you’re selling, they have to be neat and clean too!

"The house had everything that Donna Smallin and her husband wanted, but walking through one particular room sealed their intentions;" the garage, according to Amy Hoak of Chicago’s MarketWatch. "It was an extended garage, longer than average, with cabinets for storage -- understandably a selling point..."
A furnished or organized garage could suggest to prospective buyers that the entire house has been well maintained.

"Organizing and optimizing the functionality of the garage will increase the value of your home," says Parag Shah, President of Garage Living, "it sets the standard for the community, protects what is for most their single largest asset, and assures that your home will be one of the first to be considered when available on the real estate market."

So, how does a family make their garage functional? That’s where the experts come in to assess the garage’s organizational needs and multi-use potential. They provide a complete solution ­ clearing out the old clutter and custom designing storage space that allows a family to know exactly where things are, exactly when they are needed.

Installing cabinetry for storing tools and other household items will do wonders for getting things off the floor. Adding slatwall is great for hanging those items to which quick accessibility is needed. And if that’s not enough, a regular garage floor can be transformed into something that is both decorative and stylish. Through the use of either epoxy or PVC tiles, a garage can have:

• A customized floor.
• Reduced floor damage due to road salt and other chemicals.
• An insulated floor.
• Simplified garage clean-up and easy maintenance.

The garage becomes so clean and functional that one could actually live in it. Install a matching garage fridge, which is a full-size durable unit built specifically to withstand extreme temperatures, and the garage converts into the ideal spot to hang out with friends. A place to relax and watch the game.

Garage Living has developed an organization concept that optimizes the functionality of the garage while increasing the return on a homeowner’s investment.

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To arrange an interview or tour of Garage Living’s state of the art showroom contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF GARAGE LIVING
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca