The 25th Annual Courage Brother's Polar Bear Dip is doing their annual promo dip on Breakfast Television this morning. Always a great segment. BT has a huge viewership in the GTA and it's a great way to get info to people who might want to come to the event on Jan 1.
One of the reasons this event is so good for media is that it's a fantastic visual.
Monday, December 21, 2009
Wednesday, November 18, 2009
Toronto area Courage Bros. Polar Bear Dip makes life better in Rwanda
Annual Toronto area Courage Brothers' Polar Bear Dip makes life better in Rwanda - http://ow.ly/Do4q
Check out the Courage Brothers' Polar Bear Dip on Oakville.com - http://ow.ly/Dcez
Check out the Courage Brothers' Polar Bear Dip on Oakville.com - http://ow.ly/Dcez
Wednesday, November 11, 2009
Canada's largest Polar Bear Dip for Charity makes a difference in Rwanda
MEDIA RELEASE
FOR IMMEDIATE RELEASE
November 11, 2009
The Courage Brothers’ Polar Bear Dip makes life better in Rwanda
Fresh water wells and reservoirs reduce the need for human pipe lines
November 11, 2009, OAKVILLE – Todd and Trent Courage, founders of the annual Courage Brothers’ Polar Bear Dip for World Vision, visited Rwanda this past summer and saw firsthand how donations to The Courage Brothers’ Polar Bear Dip have made life better in Rwanda.
This year, the January 1st tradition will be the 25th anniversary of The Courage Brothers Polar Bear Dip, Canada’s largest charitable dip raising money to support fresh water projects in developing countries around the world, providing solutions which improve quality of life. To date, this event has raised over $420,000 – last year alone it raised over $55,000.
“Visiting Kahi, Rwanda and seeing life there with my own eyes has changed everything for me,” says Todd Courage. “The image of watching hundreds of children carrying big yellow buckets full of water, walking literally miles to bring it back to their towns and villages, has been permanently etched in my mind – it’s like a human pipeline.”
Due to persistent droughts in the Umutara region of Rwanda, the majority of the population has been left without reliable access to safe water. According to a recent survey, two thirds of the population relies on contaminated water collected from shallow hand-dug wells, swamps and ponds. As a result, hundreds of children regularly suffer from recurring water-borne diseases such as diarrhea, intestinal worms and painful skin rashes.
“In North America, it’s all about convenience, as we can access clean water with ease -- a mere turn of a tap or twist of a cap – but in Rwanda, accessing clean water is all about survival,” observes Todd. “Everyday, every child devotes large chunks of time walking miles to waterholes (waterholes that are often polluted), because if they didn’t, they would die.”
Due to HIV/AIDS and genocide, life in Rwanda is very different than life here in Canada. For instance, it’s not the dads that are the heads of the majority of households, it’s the children. Among other factors, malnutrition impacts 45 percent of the population, and with an average life span of 45 years, the population is young. And one of the major underlying factors that affect their ability to have healthy lives is access to clean water.
“Water is the essence of life – it prevents disease and sustains life” says Trent Courage. “And this is the reason for The Courage Brothers Polar Bear Dip for World Vision and why 500 crazy people jump into the icy-cold waters of Lake Ontario every January 1; it’s water for water.”
Funds raised at the 24th and 25th annual Courage Brothers' Polar Bear Dip events will help provide a dependable source of clean water for the people of Kahi in the Umutara region of Rwanda. By drilling new wells and building reservoirs, the Kahi Water Project will bring safe water close to the people who live in the community. The new water system will reduce the suffering caused by drinking dirty water and save children hours of wasted time, which can now be spent at school.
To schedule an interview contact:
Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
Direct Phone: 905.901.9218
Fax: 1.866.384.7384
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
Follow us on Twitter for PR tips and advice - @SCSPR
FOR IMMEDIATE RELEASE
November 11, 2009
The Courage Brothers’ Polar Bear Dip makes life better in Rwanda
Fresh water wells and reservoirs reduce the need for human pipe lines
November 11, 2009, OAKVILLE – Todd and Trent Courage, founders of the annual Courage Brothers’ Polar Bear Dip for World Vision, visited Rwanda this past summer and saw firsthand how donations to The Courage Brothers’ Polar Bear Dip have made life better in Rwanda.
This year, the January 1st tradition will be the 25th anniversary of The Courage Brothers Polar Bear Dip, Canada’s largest charitable dip raising money to support fresh water projects in developing countries around the world, providing solutions which improve quality of life. To date, this event has raised over $420,000 – last year alone it raised over $55,000.
“Visiting Kahi, Rwanda and seeing life there with my own eyes has changed everything for me,” says Todd Courage. “The image of watching hundreds of children carrying big yellow buckets full of water, walking literally miles to bring it back to their towns and villages, has been permanently etched in my mind – it’s like a human pipeline.”
Due to persistent droughts in the Umutara region of Rwanda, the majority of the population has been left without reliable access to safe water. According to a recent survey, two thirds of the population relies on contaminated water collected from shallow hand-dug wells, swamps and ponds. As a result, hundreds of children regularly suffer from recurring water-borne diseases such as diarrhea, intestinal worms and painful skin rashes.
“In North America, it’s all about convenience, as we can access clean water with ease -- a mere turn of a tap or twist of a cap – but in Rwanda, accessing clean water is all about survival,” observes Todd. “Everyday, every child devotes large chunks of time walking miles to waterholes (waterholes that are often polluted), because if they didn’t, they would die.”
Due to HIV/AIDS and genocide, life in Rwanda is very different than life here in Canada. For instance, it’s not the dads that are the heads of the majority of households, it’s the children. Among other factors, malnutrition impacts 45 percent of the population, and with an average life span of 45 years, the population is young. And one of the major underlying factors that affect their ability to have healthy lives is access to clean water.
“Water is the essence of life – it prevents disease and sustains life” says Trent Courage. “And this is the reason for The Courage Brothers Polar Bear Dip for World Vision and why 500 crazy people jump into the icy-cold waters of Lake Ontario every January 1; it’s water for water.”
Funds raised at the 24th and 25th annual Courage Brothers' Polar Bear Dip events will help provide a dependable source of clean water for the people of Kahi in the Umutara region of Rwanda. By drilling new wells and building reservoirs, the Kahi Water Project will bring safe water close to the people who live in the community. The new water system will reduce the suffering caused by drinking dirty water and save children hours of wasted time, which can now be spent at school.
-30-
To schedule an interview contact:
Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
Direct Phone: 905.901.9218
Fax: 1.866.384.7384
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
Follow us on Twitter for PR tips and advice - @SCSPR
Sunday, October 25, 2009
Introverts benefit a company in ways extraverts seldom do
FOR IMMEDIATE RELEASE
MEDIA RELEASE
October 25, 2009
Introverts benefit a company in ways extraverts seldom do
October 25, 2009, TORONTO - While it's true that introverts can be easily overlooked by their employers and peers, one should never mistake their quietness as lack of skill, creativity or intelligence - evidence suggests quite the opposite.
"It is not unusual for introverts to have the right answer, or the perfect solution, or a great idea, but getting it out there for others to see is another story," says Carole Cameron, Director of Creative Performance Solutions (CPC), consultant and author of Splash, An introvert's guide to being seen, heard and remembered. "Because an introvert tends to let others shine and is less likely to vocalize their own achievements or corporate contributions, it is easy for them to be overlooked by even the most discerning corporate executives or management team. But their input should not be underestimated or go unnoticed, as it's often well thought out and developed."
It is not unusual for introverts to be perceived as quiet, shy, private, aloof, snobbish, reserved, lacking confidence, lacking ideas, can't interact, and many other not too complimentary descriptions, but these are merely inaccurate impressions. Anyone holding to one of these above persuasions could lead them to overlooking the likes of Bill Gates, Ayn Rand, Warren Buffett, Carl Jung, George Lucas, Pierre Elliott Trudeau and President Barack Obama - all introverts. The latter, during the most recent financial crisis in the U.S., brought calm, hope, and decisive action to a nation in need - suddenly being smart, classy, and quietly thoughtful has become trendy.
Forming stereo-typed impressions of introverts and extroverts is dangerous. For instance, to think that extroverts are confident and introverts are good listeners is a generalization that is completely misleading.
"This is perhaps the most limiting misconception about introverts and introversion," says Carole Cameron. "Introversion is not really about confidence, but it can sure look like it. In reality, there are certainly many confident introverts in the world. Just as there are many insecure extraverts."
Unlike extraverts though, introverts can come across as hard to get to know or to appreciate. But, one charming and endearing quality of introverts is that they don't "give it all away" at once. They don't freely divulge all their inner wisdom. There's a courting that must take place first to build trust; this creates an environment for open dialogue.
"Getting to know an introvert is like peeling back the layers of an onion, or like digging for hidden treasure," says Carole Cameron. "The more you peel, the more you dig, the more you discover the great value they bring to the workplace; such as their ability to be keen observers, sensitive listeners, comfortable with empowering others and letting others shine, and to work independently,.."
Because introverts are comfortable operating behind the scenes, and don't need to be in the spot-light, they can easily be underestimated and give the wrong impression, Because they tend to focus their energy inward, their best stuff tends to be on the inside, right where no one can see it. Extraverts process ideas "on the outside" as in "thinking out loud". Introverts process ideas and thoughts "on the inside".
Organizations that take time to nurture relationships with introverts may discover untapped resources that provide a wealth of information.
For further information or interviews contact:
Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
Direct Phone: 905.901.9218
Fax: 1.866.384.7384
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
Follow us on Twitter for PR tips and advice - @SCSPR
MEDIA RELEASE
October 25, 2009
Introverts benefit a company in ways extraverts seldom do
October 25, 2009, TORONTO - While it's true that introverts can be easily overlooked by their employers and peers, one should never mistake their quietness as lack of skill, creativity or intelligence - evidence suggests quite the opposite.
"It is not unusual for introverts to have the right answer, or the perfect solution, or a great idea, but getting it out there for others to see is another story," says Carole Cameron, Director of Creative Performance Solutions (CPC), consultant and author of Splash, An introvert's guide to being seen, heard and remembered. "Because an introvert tends to let others shine and is less likely to vocalize their own achievements or corporate contributions, it is easy for them to be overlooked by even the most discerning corporate executives or management team. But their input should not be underestimated or go unnoticed, as it's often well thought out and developed."
It is not unusual for introverts to be perceived as quiet, shy, private, aloof, snobbish, reserved, lacking confidence, lacking ideas, can't interact, and many other not too complimentary descriptions, but these are merely inaccurate impressions. Anyone holding to one of these above persuasions could lead them to overlooking the likes of Bill Gates, Ayn Rand, Warren Buffett, Carl Jung, George Lucas, Pierre Elliott Trudeau and President Barack Obama - all introverts. The latter, during the most recent financial crisis in the U.S., brought calm, hope, and decisive action to a nation in need - suddenly being smart, classy, and quietly thoughtful has become trendy.
Forming stereo-typed impressions of introverts and extroverts is dangerous. For instance, to think that extroverts are confident and introverts are good listeners is a generalization that is completely misleading.
"This is perhaps the most limiting misconception about introverts and introversion," says Carole Cameron. "Introversion is not really about confidence, but it can sure look like it. In reality, there are certainly many confident introverts in the world. Just as there are many insecure extraverts."
Unlike extraverts though, introverts can come across as hard to get to know or to appreciate. But, one charming and endearing quality of introverts is that they don't "give it all away" at once. They don't freely divulge all their inner wisdom. There's a courting that must take place first to build trust; this creates an environment for open dialogue.
"Getting to know an introvert is like peeling back the layers of an onion, or like digging for hidden treasure," says Carole Cameron. "The more you peel, the more you dig, the more you discover the great value they bring to the workplace; such as their ability to be keen observers, sensitive listeners, comfortable with empowering others and letting others shine, and to work independently,.."
Because introverts are comfortable operating behind the scenes, and don't need to be in the spot-light, they can easily be underestimated and give the wrong impression, Because they tend to focus their energy inward, their best stuff tends to be on the inside, right where no one can see it. Extraverts process ideas "on the outside" as in "thinking out loud". Introverts process ideas and thoughts "on the inside".
Organizations that take time to nurture relationships with introverts may discover untapped resources that provide a wealth of information.
-30-
For further information or interviews contact:
Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
Direct Phone: 905.901.9218
Fax: 1.866.384.7384
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
Follow us on Twitter for PR tips and advice - @SCSPR
Strategic Communications Solutions PR client MyPhield Arthritis Relief
MyPhield Arthritis relief uses BioResonance to treat and relieve arthritis pain. Al Kotowich explains on Breakfast Television Winnipeg - http://ow.ly/wfCC
Strategic Communications Solutions PR client - Courage Brothers' Polar Bear Dip for World Vision
The 25th Annual Courage Brothers' Polar Bear Dip for World Vision in the Oakville Beaver - http://ow.ly/wfNi
Todd and Trent Courage, founders of the Dip recently visited Rwanda to see the impact the funds raised by their annual event are having.
Todd and Trent Courage, founders of the Dip recently visited Rwanda to see the impact the funds raised by their annual event are having.
Friday, October 9, 2009
Leap for it” isn’t just a tag line, it’s a corporate philosophy
MEDIA RELEASE
FOR IMMEDIATE RELEASE
October 9, 2009
Leap for it” isn’t just a tag line, it’s a corporate philosophy
October 9, 2009 -- Anyone who's been in business for a while knows that cold calling is a slow and tedious process.
"It doesn't make you many friends either," says Marcus Miller, founder and president of LEAPJob, the GTA's leading sales and marketing recruitment firm.
Up until about four years ago, LEAPJob utilized all the traditional methods of business prospecting. Cold calling was a large component. However, sensing that the business world was cooling on cold calls, Marcus and the team at LEAPJob moved to a new business model - one that included a focus on the internet and business networking.
To date, it's been extremely successful.
"Each and every day we work with the best and the brightest sales and marketing professionals and help them advance in their careers," says Marcus.
LEAPJob's approach is simple:
* Get it right - understand the client, market, and candidates
* Give choice - present clients multiple candidates for any one position
* Build relationships - become a resource that clients will call again and again (in it for the long haul)
LEAPJob's focus on building relationships helps keep clients happy and also has a positive impact on business prospecting.
Business networking allows LEAPJob to get into people's circles of influence and build credibility.
"It's a necessity to build rapport and trust," says Marcus. "The longer you spend with a group of potential referral partners, the better they get to know your business - as they become more comfortable with you the level of trust increases and the referrals come."
That's why Marcus represents LEAPJob with the Business Networking International (BNI) Corporate Catalysts in Oakville. He likes the structured approach of BNI and has been a member of the Oakville group for just over a year now.
Marcus finds the structure offered by BNI to be important and helpful in building both trust and a sustainable referral pipeline.
"BNI teaches repeatable behaviours that, if applied properly, lead to solid relationships, unique opportunities and new connections." says Miller. "When someone invites you into their business world, that's powerful - and it's why referrals work."
Further to the opportunities LEAPJob has discovered in the GTA through BNI Corporate Catalysts, Marcus realizes that the networking resources don't just stop there. BNI is an international organization, exposing LEAPJob to opportunities throughout Canada and internationally.
"It's not just the resources offered," concludes Marcus. "We've been thoroughly impressed with the caliber of the companies and the people we've met through BNI's corporate chapters so far.
For further information on LEAPJob or to arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
Direct Phone: 905.901.0219
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
FOR IMMEDIATE RELEASE
October 9, 2009
Leap for it” isn’t just a tag line, it’s a corporate philosophy
October 9, 2009 -- Anyone who's been in business for a while knows that cold calling is a slow and tedious process.
"It doesn't make you many friends either," says Marcus Miller, founder and president of LEAPJob, the GTA's leading sales and marketing recruitment firm.
Up until about four years ago, LEAPJob utilized all the traditional methods of business prospecting. Cold calling was a large component. However, sensing that the business world was cooling on cold calls, Marcus and the team at LEAPJob moved to a new business model - one that included a focus on the internet and business networking.
To date, it's been extremely successful.
"Each and every day we work with the best and the brightest sales and marketing professionals and help them advance in their careers," says Marcus.
LEAPJob's approach is simple:
* Get it right - understand the client, market, and candidates
* Give choice - present clients multiple candidates for any one position
* Build relationships - become a resource that clients will call again and again (in it for the long haul)
LEAPJob's focus on building relationships helps keep clients happy and also has a positive impact on business prospecting.
Business networking allows LEAPJob to get into people's circles of influence and build credibility.
"It's a necessity to build rapport and trust," says Marcus. "The longer you spend with a group of potential referral partners, the better they get to know your business - as they become more comfortable with you the level of trust increases and the referrals come."
That's why Marcus represents LEAPJob with the Business Networking International (BNI) Corporate Catalysts in Oakville. He likes the structured approach of BNI and has been a member of the Oakville group for just over a year now.
Marcus finds the structure offered by BNI to be important and helpful in building both trust and a sustainable referral pipeline.
"BNI teaches repeatable behaviours that, if applied properly, lead to solid relationships, unique opportunities and new connections." says Miller. "When someone invites you into their business world, that's powerful - and it's why referrals work."
Further to the opportunities LEAPJob has discovered in the GTA through BNI Corporate Catalysts, Marcus realizes that the networking resources don't just stop there. BNI is an international organization, exposing LEAPJob to opportunities throughout Canada and internationally.
"It's not just the resources offered," concludes Marcus. "We've been thoroughly impressed with the caliber of the companies and the people we've met through BNI's corporate chapters so far.
For further information on LEAPJob or to arrange an interview contact:
-30-
Peter Turkington
Strategic Communications Solutions
Direct Phone: 905.901.0219
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
Grenville Name Returns to Document Management and Printing Industry
MEDIA RELEASE
FOR IMMEDIATE RELEASE
October 9, 2009
Grenville Name Returns to Document Management and Printing Industry
October 9, 2009, TORONTO -- Grenville Management and Printing is a well established corporate name in the Canadian document management and printing industries. And now it will replace Inplex Facility Logistics.
"We are returning to our roots and officially changing the brand of our company to a name that is familiar to clients and the industries we serve," said Michael Burke, president and CEO of the Grenville organization. "Grenville is also a name that customers associate with superior quality, customer service, reliability and innovation in managed services."
This change-over will help simplify branding and avoid any confusion over the corporate name. Although Grenville Management Inc. was the holding company for Inplex, Grenville Printing - later acquired by Grafikom - was a separate company, which has since folded.
"That situation gave us an excellent opportunity to re-launch the Grenville name, founded nearly 40 years ago," Burke said. "The Inplex name has served us well since 2005, but we move forward with our corporate identity program, which does not, in any way, disrupt client service." He added that management and employees remain in place and will be able to offer expanded services in future.
As a vendor-neutral company, Grenville serves as an outsource specialist providing a range of services: print and document management, mailroom and loading dock operations, courier deliveries, fax distribution, mass mailing services, print-on-demand, photocopy services, kit assembly, postage, forms control and key operator services.
Grenville Management and Printing serves corporate, academic and property management companies in Canada and the United States.
For further information or to arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
FOR IMMEDIATE RELEASE
October 9, 2009
Grenville Name Returns to Document Management and Printing Industry
October 9, 2009, TORONTO -- Grenville Management and Printing is a well established corporate name in the Canadian document management and printing industries. And now it will replace Inplex Facility Logistics.
"We are returning to our roots and officially changing the brand of our company to a name that is familiar to clients and the industries we serve," said Michael Burke, president and CEO of the Grenville organization. "Grenville is also a name that customers associate with superior quality, customer service, reliability and innovation in managed services."
This change-over will help simplify branding and avoid any confusion over the corporate name. Although Grenville Management Inc. was the holding company for Inplex, Grenville Printing - later acquired by Grafikom - was a separate company, which has since folded.
"That situation gave us an excellent opportunity to re-launch the Grenville name, founded nearly 40 years ago," Burke said. "The Inplex name has served us well since 2005, but we move forward with our corporate identity program, which does not, in any way, disrupt client service." He added that management and employees remain in place and will be able to offer expanded services in future.
As a vendor-neutral company, Grenville serves as an outsource specialist providing a range of services: print and document management, mailroom and loading dock operations, courier deliveries, fax distribution, mass mailing services, print-on-demand, photocopy services, kit assembly, postage, forms control and key operator services.
Grenville Management and Printing serves corporate, academic and property management companies in Canada and the United States.
-30-
For further information or to arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
Pitch letter to media outlets on behalf of MyPhield Arthritis Relief
I'm writing to you today on behalf of MyPhield Arthritis Relief. MyPhield is a Class II medical device licensed by Health Canada for the treatment of pain resulting from arthritic conditions.
MyPhield is a totally Canadian device that soothes and relaxes aching joints. It is manufactured by BioResonance Technology Inc. in Winnipeg, Manitoba in accordance with ISO 13485 medical device manufacturing standards.
The folks at BioResonance Technology have asked me to offer jouranlists, editors or media staff/family members who suffer from arthritis the opportunity to test out the MyPhield device and chronicle their impressions.
I have included some further information on the device below and you can visit www.myphield.com to view testimonials, pictures and further information.
If you suffer from joint pain or arthritis, I would be happy to arrange for you to test a device. I look forward to talking with you further about this opportunity.
Sincerely,
Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
Twitter: SCSPR
ABOUT MYPHIELD
MyPhield technology is currently involved in a robust clinical study with financial support and technical assistance from Canada's National Research Council to test its efficacy and safety as an intervention for osteoarthritis of the lower back.
Statistics research completed in March 2002, of 1488 patient treatments at BioResonance Pain Relief Center, showed that 80 per cent noted significant positive changes occurred for the following parameters:
MyPhield has a 60 day, money back guarantee and a one year warranty. No adverse events, side-effects or contra-indications have been reported.
MYPHIELD - HOW IT WORKS
MyPhield works on the principle of BioResonance, which is an accepted form of Complementary and Alternative Medicine (CAM). It is accepted around the world as a safe and effective method for treatment of pain and illness.
MyPhield works by emitting subtle electromagnetic energy fields identical to those that naturally occur within a healthy body. The energy fields produced by the device safely stimulate damaged tissue, promoting the physiological balance necessary for a painless and healthy life.
BioResonance works by keeping the body's electromagnetic energy fields in balance, which facilitates normal growth and repair. Treatments target the natural energy fields of the body, focusing on changes in normal patterns that are often created by conditions like the chronic pain of arthritis.
MyPhield treatments are 45 minutes in length, completely painless, and require no physical exertion. After 2 - 3 weeks of treatments, pain relief results are noticeable.
MYPHIELD - A BRIEF HISTORY
The MyPhield technology was originally developed for clinical use. For 8 years, the MyPhield technology was used successfully in 10,000 treatments at the BioResonance Pain Relief Center in Winnipeg as an alternative therapy for arthritis pain relief.
MyPhield is a totally Canadian device that soothes and relaxes aching joints. It is manufactured by BioResonance Technology Inc. in Winnipeg, Manitoba in accordance with ISO 13485 medical device manufacturing standards.
The folks at BioResonance Technology have asked me to offer jouranlists, editors or media staff/family members who suffer from arthritis the opportunity to test out the MyPhield device and chronicle their impressions.
I have included some further information on the device below and you can visit www.myphield.com to view testimonials, pictures and further information.
If you suffer from joint pain or arthritis, I would be happy to arrange for you to test a device. I look forward to talking with you further about this opportunity.
Sincerely,
Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
Twitter: SCSPR
ABOUT MYPHIELD
MyPhield technology is currently involved in a robust clinical study with financial support and technical assistance from Canada's National Research Council to test its efficacy and safety as an intervention for osteoarthritis of the lower back.
Statistics research completed in March 2002, of 1488 patient treatments at BioResonance Pain Relief Center, showed that 80 per cent noted significant positive changes occurred for the following parameters:
- Exit level pain measure
- Mobility indicator
- Tension indicator
- Stiffness indicator
MyPhield has a 60 day, money back guarantee and a one year warranty. No adverse events, side-effects or contra-indications have been reported.
MYPHIELD - HOW IT WORKS
MyPhield works on the principle of BioResonance, which is an accepted form of Complementary and Alternative Medicine (CAM). It is accepted around the world as a safe and effective method for treatment of pain and illness.
MyPhield works by emitting subtle electromagnetic energy fields identical to those that naturally occur within a healthy body. The energy fields produced by the device safely stimulate damaged tissue, promoting the physiological balance necessary for a painless and healthy life.
BioResonance works by keeping the body's electromagnetic energy fields in balance, which facilitates normal growth and repair. Treatments target the natural energy fields of the body, focusing on changes in normal patterns that are often created by conditions like the chronic pain of arthritis.
MyPhield treatments are 45 minutes in length, completely painless, and require no physical exertion. After 2 - 3 weeks of treatments, pain relief results are noticeable.
MYPHIELD - A BRIEF HISTORY
The MyPhield technology was originally developed for clinical use. For 8 years, the MyPhield technology was used successfully in 10,000 treatments at the BioResonance Pain Relief Center in Winnipeg as an alternative therapy for arthritis pain relief.
Monday, July 27, 2009
BioResonance -- Complimentary and Alternative Medicine that relieves arthritis pain
MEDIA RELEASE
FOR IMMEDIATE RELEASE
July 27, 2009
BioResonance -- Complimentary and Alternative Medicine that relieves arthritis pain
MyPhield extends guarantee on their BioResonance technology
July 27, 2009, WINNIPEG – Correctly given prescribed drugs are the fourth leading cause of death in Canada – using Complimentary and Alternative Medicine (CAM) solutions as a first consideration is being trumpeted by many as a positive direction. Judging by CAM’s national growth as an industry, people are catching on to the benefits.
One such CAM is BioResonance. BioResonance was clinically tested and approved as a complimentary and alternative energy therapy treatment option for those suffering from the debilitating chronic pain of arthritis and is now accepted around the world as a safe and effective method for treatment of pain and illness.
The first measurements were reported in 1968 where it was discovered that the body’s tissue generates electromagnetic energy fields. These energy fields are altered when tissue becomes diseased or damaged. After extensive research, scientists found that introducing an outside energy field into an unhealthy body – a field identical to those produced by healthy cells – had the ability to produce therapeutic results.
“We’ve been using BioResonace technology, for 8 years in 10,000 treatments at our BioResonance Pain Relief Center in Winnipeg as an alternative therapy for arthritis pain relief,” says Alan Kotowich, President and CEO of Bio Resonance Technology Inc. “The MyPhield Osteoarthritis Therapy Cushion’s results are surprising and encouraging as more than 80 per cent of patients show significant positive changes, resulting in improved quality of life.”
MyPhield works on the principle of BioResonance Energy Therapy which is an accepted form of CAM that keeps the body’s electromagnetic energy fields in balance. Treatments target the natural energy fields of the body, focusing on changes in normal patterns that are often created by conditions like the chronic pain of arthritis. When these abnormal patterns are directly exposed to healthy electromagnetic fields, the damaged tissues will operate like their healthy companion cells, resulting in less pain.
“Earlier this month, we extended our money back guarantee from 30 to 60 days,” says Alan Kotowich. “We wanted to allow more than enough time for arthritis sufferers to use the MyPhield Therapy Cushion and experience the natural pain relief that BioResonace treatments provide, without health risks or side-effects that often accompany medications.”
Because MyPhield uses all-natural techniques, the therapy can be repeated as often as necessary whenever the pain reoccurs without affecting healthy tissue. The MyPhield guarantee ensures absolute satisfaction.
For further information or to arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MYPHIELD TECHNOLOGY INC.
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
FOR IMMEDIATE RELEASE
July 27, 2009
BioResonance -- Complimentary and Alternative Medicine that relieves arthritis pain
MyPhield extends guarantee on their BioResonance technology
July 27, 2009, WINNIPEG – Correctly given prescribed drugs are the fourth leading cause of death in Canada – using Complimentary and Alternative Medicine (CAM) solutions as a first consideration is being trumpeted by many as a positive direction. Judging by CAM’s national growth as an industry, people are catching on to the benefits.
One such CAM is BioResonance. BioResonance was clinically tested and approved as a complimentary and alternative energy therapy treatment option for those suffering from the debilitating chronic pain of arthritis and is now accepted around the world as a safe and effective method for treatment of pain and illness.
The first measurements were reported in 1968 where it was discovered that the body’s tissue generates electromagnetic energy fields. These energy fields are altered when tissue becomes diseased or damaged. After extensive research, scientists found that introducing an outside energy field into an unhealthy body – a field identical to those produced by healthy cells – had the ability to produce therapeutic results.
“We’ve been using BioResonace technology, for 8 years in 10,000 treatments at our BioResonance Pain Relief Center in Winnipeg as an alternative therapy for arthritis pain relief,” says Alan Kotowich, President and CEO of Bio Resonance Technology Inc. “The MyPhield Osteoarthritis Therapy Cushion’s results are surprising and encouraging as more than 80 per cent of patients show significant positive changes, resulting in improved quality of life.”
MyPhield works on the principle of BioResonance Energy Therapy which is an accepted form of CAM that keeps the body’s electromagnetic energy fields in balance. Treatments target the natural energy fields of the body, focusing on changes in normal patterns that are often created by conditions like the chronic pain of arthritis. When these abnormal patterns are directly exposed to healthy electromagnetic fields, the damaged tissues will operate like their healthy companion cells, resulting in less pain.
“Earlier this month, we extended our money back guarantee from 30 to 60 days,” says Alan Kotowich. “We wanted to allow more than enough time for arthritis sufferers to use the MyPhield Therapy Cushion and experience the natural pain relief that BioResonace treatments provide, without health risks or side-effects that often accompany medications.”
Because MyPhield uses all-natural techniques, the therapy can be repeated as often as necessary whenever the pain reoccurs without affecting healthy tissue. The MyPhield guarantee ensures absolute satisfaction.
- 30 -
For further information or to arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MYPHIELD TECHNOLOGY INC.
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Thursday, July 23, 2009
Environmental Factor’s Liqui-Gold seeking Federal approval as a natural weed and feed
MEDIA RELEASE
FOR IMMEDIATE RELEASE
July 24, 2009
Environmental Factor’s Liqui-Gold seeking Federal approval as a natural weed and feed
July 24, 2009, OSHAWA – With pesticides banned for sale and use in Ontario, finding natural healthier alternatives for lawn care is not merely a matter of finding natural products that work – they must also receive Health Canada’s Pest Management Regulatory Agency (PMRA) approval.
After five years of development, Liqui-Gold Bio-fertilizer was regulated under the Fertilizer Act and became available to the commercial market in 2008 and to the retail in 2009. Liqui-Gold is a specially formulated natural fertilizer derived from corn gluten and has had a successful entry into the pesticide-free market as a fertilizer.
However, because Liqui-Gold contains an active ingredient that may control weeds, it is now currently under review by Health Canada’s PMRA as a bio-herbicide or weed inhibitor as well. The Environmental Factor is expecting approval soon.
To get approval, products need to be tried, tested and proven to work without negative repercussions – that’s a process that involves time and Canada’s PMRA. Many organizations weren’t prepared for the pesticide ban and they’re now scrambling to find a solution that works to keep their property weed free.
The Environmental Factor was founded over 15 years ago and has developed a line of natural, non-chemical weed control products such as TurfMaize. They’ve been ready for this change for years.
“When we first got started, offering environmentally friendly lawn care products wasn’t popular, but we stayed the course because it was the right thing to do,” says Lorelei Hepburn, president of The Environmental Factor. “Today, our track record has allowed us to be industry leaders offering natural lawn care alternatives that work.”
Ontario already recognizes Corn Gluten Meal “as a great way to keep lawn weeds at bay.” Liqui-Gold is derived from plants and is a corn by-product. It is a natural based product designed for professional use with all the benefits of corn gluten meal, only in sprayable form.
“Because Liqui-Gold is a highly concentrated liquid, water must be added prior to spraying,” says Lorelei Hepburn. “As a result, more turf coverage can be achieved with less cost than granular corn gluten.”
The ingredients in Liqui-Gold are protein powered nutrients which give applicators a sprayable plant based arsenal to fertilize lawns to crowd out weeds.
“Because our company was founded with an emphasis on natural and energy saving products, I’m very pleased to say that our development of LiquiGold has taken a product that for years has been considered waste, and converted it to good use,” says Hepburn.
While approval as a bio-herbicide is expected in 2010, Liqui-Gold will continue to be available as a natural fertilizer that thickens lawns and crowds out unwanted weeds.
About The Environmental Factor
The Environmental Factor, a leading natural lawn-care company, has provided organic lawn-care solutions for over 15 years. They developed Canada’s first non-chemical weed control, TurfMaize, Neema Globe, and the Persea Natural Care System for lawns; the first do-it-yourself lawn care system without chemical pesticides.
For further information contact:
Peter Turkington
Strategic Communications Solutions
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
FOR IMMEDIATE RELEASE
July 24, 2009
Environmental Factor’s Liqui-Gold seeking Federal approval as a natural weed and feed
July 24, 2009, OSHAWA – With pesticides banned for sale and use in Ontario, finding natural healthier alternatives for lawn care is not merely a matter of finding natural products that work – they must also receive Health Canada’s Pest Management Regulatory Agency (PMRA) approval.
After five years of development, Liqui-Gold Bio-fertilizer was regulated under the Fertilizer Act and became available to the commercial market in 2008 and to the retail in 2009. Liqui-Gold is a specially formulated natural fertilizer derived from corn gluten and has had a successful entry into the pesticide-free market as a fertilizer.
However, because Liqui-Gold contains an active ingredient that may control weeds, it is now currently under review by Health Canada’s PMRA as a bio-herbicide or weed inhibitor as well. The Environmental Factor is expecting approval soon.
To get approval, products need to be tried, tested and proven to work without negative repercussions – that’s a process that involves time and Canada’s PMRA. Many organizations weren’t prepared for the pesticide ban and they’re now scrambling to find a solution that works to keep their property weed free.
The Environmental Factor was founded over 15 years ago and has developed a line of natural, non-chemical weed control products such as TurfMaize. They’ve been ready for this change for years.
“When we first got started, offering environmentally friendly lawn care products wasn’t popular, but we stayed the course because it was the right thing to do,” says Lorelei Hepburn, president of The Environmental Factor. “Today, our track record has allowed us to be industry leaders offering natural lawn care alternatives that work.”
Ontario already recognizes Corn Gluten Meal “as a great way to keep lawn weeds at bay.” Liqui-Gold is derived from plants and is a corn by-product. It is a natural based product designed for professional use with all the benefits of corn gluten meal, only in sprayable form.
“Because Liqui-Gold is a highly concentrated liquid, water must be added prior to spraying,” says Lorelei Hepburn. “As a result, more turf coverage can be achieved with less cost than granular corn gluten.”
The ingredients in Liqui-Gold are protein powered nutrients which give applicators a sprayable plant based arsenal to fertilize lawns to crowd out weeds.
“Because our company was founded with an emphasis on natural and energy saving products, I’m very pleased to say that our development of LiquiGold has taken a product that for years has been considered waste, and converted it to good use,” says Hepburn.
While approval as a bio-herbicide is expected in 2010, Liqui-Gold will continue to be available as a natural fertilizer that thickens lawns and crowds out unwanted weeds.
-30-
About The Environmental Factor
The Environmental Factor, a leading natural lawn-care company, has provided organic lawn-care solutions for over 15 years. They developed Canada’s first non-chemical weed control, TurfMaize, Neema Globe, and the Persea Natural Care System for lawns; the first do-it-yourself lawn care system without chemical pesticides.
For further information contact:
Peter Turkington
Strategic Communications Solutions
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
Tuesday, May 26, 2009
Technology makes going to the spa convenient, affordable and adds privacy too
MEDIA RELEASE
FOR IMMEDIATE RELEASE
May 26, 2009
Technology makes going to the spa convenient, affordable and adds privacy too
May 26, 2009, OAKVILLE – Forty per cent of North Americans don’t like to be touched, which explains why many people avoid going to spas, despite their needs, or desire to be healthier and look better – but with the introduction of innovative spa technologies, North Americans can now have spa treatments in total privacy.
Besides making a spa experience convenient and affordable, Planet Beach’s use of innovative technologies enables the sessions to be fully automated and private – as the equipment displaces the need for a therapist.
“At Planet Beach Contempo® Spa, each piece of spa equipment is designed for a specific task and is located in its own room,” says Master Franchisee Nicole Matta. “Once a client enters their assigned room and shuts the door, they begin their private spa session – just the client and the machine – no spa attendant is needed or present.”
Using state of the art spa technology, Planet Beach offers a variety of spa services ranging from full body facials, advanced light therapy sessions, hydro-massage beds that target vital pressure points, to a heated shiatsu massage bed, and much more.
“For most treatments, all you need to do is take off your suit jacket and shoes and let the equipment do all the work and ease the day’s tensions away,” says Nicole. “It really is the ultimate in hassle-free spa-ing.”
Planet Beach Contempo® Spa in Oakville, launched just last year, noted that the health and wellness numbers are growing despite poor economic conditions. History shows, that, whatever the economic climate, people spend money on themselves – looking good and living healthier lives are among the top priorities.
“Our self-serve model, while not designed for a financial crisis, has largely benefited from the slowdown because our spa and salon services are easy to use and affordable,” says Nicole Matta. “The fact that our treatments offer total privacy is a bonus.”
Spa services and treatments are an important part of maintaining beautiful skin and a healthy lifestyle.
Anyone interested in trying out Oakville’s Planet Beach Contempo® Spa, just go to www.planetbeach.ca for a complimentary pass.
For further information or arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
FOR IMMEDIATE RELEASE
May 26, 2009
Technology makes going to the spa convenient, affordable and adds privacy too
May 26, 2009, OAKVILLE – Forty per cent of North Americans don’t like to be touched, which explains why many people avoid going to spas, despite their needs, or desire to be healthier and look better – but with the introduction of innovative spa technologies, North Americans can now have spa treatments in total privacy.
Besides making a spa experience convenient and affordable, Planet Beach’s use of innovative technologies enables the sessions to be fully automated and private – as the equipment displaces the need for a therapist.
“At Planet Beach Contempo® Spa, each piece of spa equipment is designed for a specific task and is located in its own room,” says Master Franchisee Nicole Matta. “Once a client enters their assigned room and shuts the door, they begin their private spa session – just the client and the machine – no spa attendant is needed or present.”
Using state of the art spa technology, Planet Beach offers a variety of spa services ranging from full body facials, advanced light therapy sessions, hydro-massage beds that target vital pressure points, to a heated shiatsu massage bed, and much more.
“For most treatments, all you need to do is take off your suit jacket and shoes and let the equipment do all the work and ease the day’s tensions away,” says Nicole. “It really is the ultimate in hassle-free spa-ing.”
Planet Beach Contempo® Spa in Oakville, launched just last year, noted that the health and wellness numbers are growing despite poor economic conditions. History shows, that, whatever the economic climate, people spend money on themselves – looking good and living healthier lives are among the top priorities.
“Our self-serve model, while not designed for a financial crisis, has largely benefited from the slowdown because our spa and salon services are easy to use and affordable,” says Nicole Matta. “The fact that our treatments offer total privacy is a bonus.”
Spa services and treatments are an important part of maintaining beautiful skin and a healthy lifestyle.
Anyone interested in trying out Oakville’s Planet Beach Contempo® Spa, just go to www.planetbeach.ca for a complimentary pass.
- 30 -
For further information or arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Proven clinical device that relieves arthritis pain now available for home use
MEDIA RELEASE
FOR IMMEDIATE RELEASE
May 26, 2009
Proven clinical device that relieves arthritis pain now available for home use
MyPhield’s made in Canada licensed device reaches more arthritis sufferers
May 26, 2009, WINNIPEG – For over eight years, people have had to wait for an appointment or drive miles to the BioResonance Pain Relief Center in Winnipeg to get relief from arthritis pain – today that’s changed.
In an effort to reach more arthritis sufferers, MyPhield has created a Class II medical device, licensed by Health Canada, for home use.
“We originally developed the device for clinical use only,” says Alan Kotowich, President and CEO of Bio Resonance Technology Inc. “However, MyPhield’s success during the past eight years with 10,000 therapeutic treatments as an alternative therapy for arthritis pain relief, caused us to rethink our strategy –with the demand for natural and alternative therapy for arthritis pain relief growing, we needed to make this technology more accessible and affordable.”
MyPhield electronics are manufactured in Canada by BioResonance Technology Inc. in accordance with ISO 13485 medical device manufacturing standards, have a 30 day money back guarantee, and a one year warranty.
“MyPhield is so easy to use and requires no medication,” says Alan Kotowich. “No adverse events, side-effects or contra-indications have ever been reported.”
People who suffer from arthritis pain have historically had few choices - it was either medication or an operation. MyPhield now provides arthritic pain sufferers with a natural alternative.
“During 39 years of employment, I was on my feet most of the day. I developed arthritis in my spine and left hip and over the years I tried many ways to relieve the pain,” says Keith, a MyPhield user. “I found the MyPhield treatments gave me the best results.”
For further information or to arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MYPHIELD TECHNOLOGY INC.
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
FOR IMMEDIATE RELEASE
May 26, 2009
Proven clinical device that relieves arthritis pain now available for home use
MyPhield’s made in Canada licensed device reaches more arthritis sufferers
May 26, 2009, WINNIPEG – For over eight years, people have had to wait for an appointment or drive miles to the BioResonance Pain Relief Center in Winnipeg to get relief from arthritis pain – today that’s changed.
In an effort to reach more arthritis sufferers, MyPhield has created a Class II medical device, licensed by Health Canada, for home use.
“We originally developed the device for clinical use only,” says Alan Kotowich, President and CEO of Bio Resonance Technology Inc. “However, MyPhield’s success during the past eight years with 10,000 therapeutic treatments as an alternative therapy for arthritis pain relief, caused us to rethink our strategy –with the demand for natural and alternative therapy for arthritis pain relief growing, we needed to make this technology more accessible and affordable.”
MyPhield electronics are manufactured in Canada by BioResonance Technology Inc. in accordance with ISO 13485 medical device manufacturing standards, have a 30 day money back guarantee, and a one year warranty.
“MyPhield is so easy to use and requires no medication,” says Alan Kotowich. “No adverse events, side-effects or contra-indications have ever been reported.”
People who suffer from arthritis pain have historically had few choices - it was either medication or an operation. MyPhield now provides arthritic pain sufferers with a natural alternative.
“During 39 years of employment, I was on my feet most of the day. I developed arthritis in my spine and left hip and over the years I tried many ways to relieve the pain,” says Keith, a MyPhield user. “I found the MyPhield treatments gave me the best results.”
- 30 -
For further information or to arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MYPHIELD TECHNOLOGY INC.
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Friday, May 8, 2009
MEDIA RELEASE
FOR IMMEDIATE RELEASE
May 8, 2009
Relief for arthritis pain – without medication
For over eight years MyPhield technology has been making arthritis sufferers’ life easier
May 8, 2009, WINNIPEG – People who suffer from arthritis pain have few choices – it’s either medication or an operation – unless they’re among those who’ve heard about MyPhield technology.
MyPhield is a Class II medical device licensed by Health Canada for the treatment of pain resulting from arthritic conditions.
For 8 years, MyPhield technology was used successfully in 10,000 treatments at the BioResonance Pain Relief Center in Winnipeg as an alternative therapy for arthritis pain relief. Statistics compiled by a University of Manitoba professor from 1488 treatments at the clinic, showed significant positive changes in more than 80 per cent of patients, resulting in improved quality of life.
“The challenge with arthritis medications designed to treat the pain or lessen joint inflammation, are their potential side effects,” says Alan Kotowich. “People have been known to develop ulcers and suffer a variety of health issues in their effort to lessen their pain. But with MyPhield’s BioResonance treatments, there’s no medication and no side effects.”
The developers of MyPhield believed that if people were given the opportunity of lessening pain without medication, chronic arthritis sufferers would try BioResonance treatments, so they developed a device to be used by patients without having to go to a clinic. After only 2 – 3 weeks of treatments, and just 45 minutes each day, the results from MyPhield’s BioResonance device are significant.
“I can play bridge, work in my garden, pick up my grandchild, or wear my wedding rings again,” says Aileen. “If it wasn’t for BioResonance treatments, I’d be housebound… I’m very, very pleased with the results…”
What’s notable about Aileen is that she suffered from osteoarthritis in both knees for 30 years and was waiting for bilateral knee replacements. After receiving BioResonance treatments and while waiting for her replacements, she was able to decrease the dosage of Celebrex, continue to be active and improve her quality of life.
For further information or to arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MYPHIELD TECHNOLOGY INC.
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
FOR IMMEDIATE RELEASE
May 8, 2009
Relief for arthritis pain – without medication
For over eight years MyPhield technology has been making arthritis sufferers’ life easier
May 8, 2009, WINNIPEG – People who suffer from arthritis pain have few choices – it’s either medication or an operation – unless they’re among those who’ve heard about MyPhield technology.
MyPhield is a Class II medical device licensed by Health Canada for the treatment of pain resulting from arthritic conditions.
For 8 years, MyPhield technology was used successfully in 10,000 treatments at the BioResonance Pain Relief Center in Winnipeg as an alternative therapy for arthritis pain relief. Statistics compiled by a University of Manitoba professor from 1488 treatments at the clinic, showed significant positive changes in more than 80 per cent of patients, resulting in improved quality of life.
“The challenge with arthritis medications designed to treat the pain or lessen joint inflammation, are their potential side effects,” says Alan Kotowich. “People have been known to develop ulcers and suffer a variety of health issues in their effort to lessen their pain. But with MyPhield’s BioResonance treatments, there’s no medication and no side effects.”
The developers of MyPhield believed that if people were given the opportunity of lessening pain without medication, chronic arthritis sufferers would try BioResonance treatments, so they developed a device to be used by patients without having to go to a clinic. After only 2 – 3 weeks of treatments, and just 45 minutes each day, the results from MyPhield’s BioResonance device are significant.
“I can play bridge, work in my garden, pick up my grandchild, or wear my wedding rings again,” says Aileen. “If it wasn’t for BioResonance treatments, I’d be housebound… I’m very, very pleased with the results…”
What’s notable about Aileen is that she suffered from osteoarthritis in both knees for 30 years and was waiting for bilateral knee replacements. After receiving BioResonance treatments and while waiting for her replacements, she was able to decrease the dosage of Celebrex, continue to be active and improve her quality of life.
- 30 -
For further information or to arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MYPHIELD TECHNOLOGY INC.
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Wednesday, April 22, 2009
Attraction, imagination and diversity behind vodka’s growing popularity
MEDIA RELEASE
FOR IMMEDIATE RELEASE
April 22, 2009
Spring increases the likeliness of consumers choosing vodka
Attraction, imagination and diversity behind vodka’s growing popularity
April 22, 2009, OAKVILLE – People are drawn to the attractive and imaginative presentation of cocktails and martinis, and with spring upon us, even more will make vodka their drink of choice. Knowing this, it’s not surprising that one out every four spirit drinkers choose vodka.
“Spring is fresh and colourful – it’s about life and fun,” says John Vellinga, president of Multiculture Bevco – Canadian owner and distributor of Slava Ultra Premium Vodka. “Besides the good taste, the many diverse cocktails with their attractive and colourful presentations resonate life and fun – and after a long day at work, people want fun; they want to live life – perhaps that’s one of the main reasons behind vodka’s growing popularity.”
This is the time when barbeques are unwrapped, and patio furniture returned to the backyard in preparation for the warm sunny days that are ahead. It’s the time for celebrations, parties and getting together with friends.
Now imagine serving a number of exciting and colourful cocktails such as the Cosmopolitan, Cinnamon Heart, Candy Cane Martini, Orange Revolution and Vodka Mojito – the names in themselves are so interesting that guests will be asking to try one.
“Global statistics show that vodka’s versatility and easy drink-ability are one of the reasons why it’s a popular choice amongst the young and old alike,” says John Vellinga. “Besides cocktails, it can be drunk straight or neat, the preferred choice of many Europeans; it can be a serious drink or a fun drink; and can even be a sophisticated drink – ‘shaken, not stirred.’
It is little wonder that vodka sales are expected to be the largest growth category of global spirit sales right through to 2012, and the spirit of choice at parties throughout North America.
“What’s helping this growing trend is the increasing popularity of premium and ultra premium vodkas,” says Vellinga. “Ultra Premium vodkas, like Slava, have been distilled a number of times removing the impurities that can be found in ordinary brands – this makes the quality and taste better, and in the case of Slava, even remove the medicinal taste making the drinks taste better and the experience enjoyable.”
ABOUT MULTICULTURE BEVCO
Multiculture Bevco (MCB) is a developer and marketer of private label and niche products. The Oakville, Ontario-based company has developed and launched two of its own vodka trademarks in four provinces, including the LCBO in Ontario. MCB products include: Slavutich Beer, Krimsekt Sparkling Wines, Lvivske Beer, Slava Ultra Premium Vodka and Zirkova Premium Imported Vodka.
To schedule an interview or seek further information contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MULTICULTURE BEVCO/SLAVA VODKA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
FOR IMMEDIATE RELEASE
April 22, 2009
Spring increases the likeliness of consumers choosing vodka
Attraction, imagination and diversity behind vodka’s growing popularity
April 22, 2009, OAKVILLE – People are drawn to the attractive and imaginative presentation of cocktails and martinis, and with spring upon us, even more will make vodka their drink of choice. Knowing this, it’s not surprising that one out every four spirit drinkers choose vodka.
“Spring is fresh and colourful – it’s about life and fun,” says John Vellinga, president of Multiculture Bevco – Canadian owner and distributor of Slava Ultra Premium Vodka. “Besides the good taste, the many diverse cocktails with their attractive and colourful presentations resonate life and fun – and after a long day at work, people want fun; they want to live life – perhaps that’s one of the main reasons behind vodka’s growing popularity.”
This is the time when barbeques are unwrapped, and patio furniture returned to the backyard in preparation for the warm sunny days that are ahead. It’s the time for celebrations, parties and getting together with friends.
Now imagine serving a number of exciting and colourful cocktails such as the Cosmopolitan, Cinnamon Heart, Candy Cane Martini, Orange Revolution and Vodka Mojito – the names in themselves are so interesting that guests will be asking to try one.
“Global statistics show that vodka’s versatility and easy drink-ability are one of the reasons why it’s a popular choice amongst the young and old alike,” says John Vellinga. “Besides cocktails, it can be drunk straight or neat, the preferred choice of many Europeans; it can be a serious drink or a fun drink; and can even be a sophisticated drink – ‘shaken, not stirred.’
It is little wonder that vodka sales are expected to be the largest growth category of global spirit sales right through to 2012, and the spirit of choice at parties throughout North America.
“What’s helping this growing trend is the increasing popularity of premium and ultra premium vodkas,” says Vellinga. “Ultra Premium vodkas, like Slava, have been distilled a number of times removing the impurities that can be found in ordinary brands – this makes the quality and taste better, and in the case of Slava, even remove the medicinal taste making the drinks taste better and the experience enjoyable.”
-30-
ABOUT MULTICULTURE BEVCO
Multiculture Bevco (MCB) is a developer and marketer of private label and niche products. The Oakville, Ontario-based company has developed and launched two of its own vodka trademarks in four provinces, including the LCBO in Ontario. MCB products include: Slavutich Beer, Krimsekt Sparkling Wines, Lvivske Beer, Slava Ultra Premium Vodka and Zirkova Premium Imported Vodka.
To schedule an interview or seek further information contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MULTICULTURE BEVCO/SLAVA VODKA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Monday, March 30, 2009
Owning franchises that grow during market downturns help beat back recession
MEDIA RELEASE
FOR IMMEDIATE RELEASE
March 30, 2009
Owning franchises that grow during market downturns help beat back recession
Planet Beach Contempo® Spa is new, modern, innovative and growing
March 30, 2009, OAKVILLE – Buying a franchise, while a good idea during a recession, doesn’t in itself guarantee success. However, buying a franchise with market share that’s growing during economic unrest, is a step in the right direction.
Planet Beach Contempo® Spas are one such franchise. They’re the world’s first and only automated day spa – leaders in the multi-billion dollar wellness and beauty industry. They’re unique, new, innovative, and growing.
This isn’t surprising, as the beauty, health and wellness industries survive and even flourish in times of recession. Tough economic times bring on more stress, and as a result society searches for ways to get relief, uplift their mood and to feel better about themselves.
“People like to escape from the pressurized realities of life – some go to movies; others go to health and beauty spas,” says Ontario Master Franchisee, Nicole Matta. “What we’re currently experiencing is an extension of ‘lipstick theory’ that arose from previous economic downturns.”
The past shows us that the beauty and spa industry is nearly recession-proof. Not even today's economic weaknesses stop the public's insatiable demand for ways to relieve stress, look younger, feel sexier and live healthier lives.
The hottest health and beauty cravings are massage, facials, skincare, UV tanning, skin hydration, nutrition and teeth whitening, and Planet Beach Contempo® Spas offer all of them under one roof – a one-stop health and beauty centre.
“The reason for Planet Beach Contempo® Spas’ success is not only because we provide services and products that people want during tough economic times, but that we provide these services at an economical and affordable price,” says Nicole Matta. “After all, income’s tighter during a recession, making price a factor.”
When considering buying a franchise, searching for companies whose products and services are in growing demand during tough economic times is a good place to start – such as the beauty, health and wellness industry.
For more information about Planet Beach Contempo® Spas, go to www.planetbeach.ca.
For further information or to arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
FOR IMMEDIATE RELEASE
March 30, 2009
Owning franchises that grow during market downturns help beat back recession
Planet Beach Contempo® Spa is new, modern, innovative and growing
March 30, 2009, OAKVILLE – Buying a franchise, while a good idea during a recession, doesn’t in itself guarantee success. However, buying a franchise with market share that’s growing during economic unrest, is a step in the right direction.
Planet Beach Contempo® Spas are one such franchise. They’re the world’s first and only automated day spa – leaders in the multi-billion dollar wellness and beauty industry. They’re unique, new, innovative, and growing.
This isn’t surprising, as the beauty, health and wellness industries survive and even flourish in times of recession. Tough economic times bring on more stress, and as a result society searches for ways to get relief, uplift their mood and to feel better about themselves.
“People like to escape from the pressurized realities of life – some go to movies; others go to health and beauty spas,” says Ontario Master Franchisee, Nicole Matta. “What we’re currently experiencing is an extension of ‘lipstick theory’ that arose from previous economic downturns.”
The past shows us that the beauty and spa industry is nearly recession-proof. Not even today's economic weaknesses stop the public's insatiable demand for ways to relieve stress, look younger, feel sexier and live healthier lives.
The hottest health and beauty cravings are massage, facials, skincare, UV tanning, skin hydration, nutrition and teeth whitening, and Planet Beach Contempo® Spas offer all of them under one roof – a one-stop health and beauty centre.
“The reason for Planet Beach Contempo® Spas’ success is not only because we provide services and products that people want during tough economic times, but that we provide these services at an economical and affordable price,” says Nicole Matta. “After all, income’s tighter during a recession, making price a factor.”
When considering buying a franchise, searching for companies whose products and services are in growing demand during tough economic times is a good place to start – such as the beauty, health and wellness industry.
For more information about Planet Beach Contempo® Spas, go to www.planetbeach.ca.
- 30 -
For further information or to arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Monday, March 16, 2009
An affordable spa getaway that's reshaping the industry
MEDIA RELEASE
FOR IMMEDIATE RELEASE
March 16, 2009
An affordable spa getaway that’s reshaping the industry
Planet Beach Contempo® Spa is new, modern and innovative
March 16, 2009, OAKVILLE –Planet Beach Contempo® Spas are unique, innovative, and reshaping the spa industry – welcome to the 21st century.
There are a number of ways in which Planet Beach accomplishes this, starting with affordability and convenience.
Typically, a spa getaway can involve a number of services ranging from a steam bath, body massage, seaweed wrap, facial massage, etc. – often costing upwards to $1 thousand per day – while a yearly Planet Beach membership includes unlimited access to all services for very little more.
“Members join for many different reasons, some for the convenience, others because they like a particular spa service, such as a shiatsu massage,” says Master Franchisee Nicole Matta. “While they are content with the specific service they signed up for, the all-inclusive nature of their membership allows them to benefit from other services as well – services, which at your typical spa were expensive to try, just for the sake of curiosity.”
Since memberships allow spa-goers an all-inclusive experience for an affordable monthly fee, visitors can create a program that is entirely unique to their needs – using as many (or few) of the treatments as they want. Members can even experience new treatments with each visit.
“The affordability of our memberships combined with the most innovative of spa technologies is revolutionizing the industry because it makes spa services convenient and gives clients access to skin and body services they might not have otherwise tried,” says Nicole Matta. “But what our members are most happy about, are the results – both our men and women clients report feeling healthier, more relaxed, and that their skin is noticeably more attractive.”
Due to Planet Beach’s hi-tech spa services, an attendant is not required, and therefore massages, UV therapies, facials, etc. are done in the privacy of individual rooms making clients more comfortable. To a large degree they are in control of their own experience, as they are able to customize the machine settings – and if schedules are tight, they can easily adjust the timer to shorten a session.
With over 380 locations and 1.9 million members worldwide, members’ privileges extend around the world. So should a member be traveling, they won’t have to miss out on any regular visits.
For further information or to arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
FOR IMMEDIATE RELEASE
March 16, 2009
An affordable spa getaway that’s reshaping the industry
Planet Beach Contempo® Spa is new, modern and innovative
March 16, 2009, OAKVILLE –Planet Beach Contempo® Spas are unique, innovative, and reshaping the spa industry – welcome to the 21st century.
There are a number of ways in which Planet Beach accomplishes this, starting with affordability and convenience.
Typically, a spa getaway can involve a number of services ranging from a steam bath, body massage, seaweed wrap, facial massage, etc. – often costing upwards to $1 thousand per day – while a yearly Planet Beach membership includes unlimited access to all services for very little more.
“Members join for many different reasons, some for the convenience, others because they like a particular spa service, such as a shiatsu massage,” says Master Franchisee Nicole Matta. “While they are content with the specific service they signed up for, the all-inclusive nature of their membership allows them to benefit from other services as well – services, which at your typical spa were expensive to try, just for the sake of curiosity.”
Since memberships allow spa-goers an all-inclusive experience for an affordable monthly fee, visitors can create a program that is entirely unique to their needs – using as many (or few) of the treatments as they want. Members can even experience new treatments with each visit.
“The affordability of our memberships combined with the most innovative of spa technologies is revolutionizing the industry because it makes spa services convenient and gives clients access to skin and body services they might not have otherwise tried,” says Nicole Matta. “But what our members are most happy about, are the results – both our men and women clients report feeling healthier, more relaxed, and that their skin is noticeably more attractive.”
Due to Planet Beach’s hi-tech spa services, an attendant is not required, and therefore massages, UV therapies, facials, etc. are done in the privacy of individual rooms making clients more comfortable. To a large degree they are in control of their own experience, as they are able to customize the machine settings – and if schedules are tight, they can easily adjust the timer to shorten a session.
With over 380 locations and 1.9 million members worldwide, members’ privileges extend around the world. So should a member be traveling, they won’t have to miss out on any regular visits.
-30-
For further information or to arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Thursday, February 26, 2009
Enjoy the benefits of relaxation and soaking up the sun without going south
MEDIA RELEASE
FOR IMMEDIATE RELEASE
February 26, 2009
Enjoy the benefits of relaxation and soaking up the sun without going south
Planet Beach Contempo® Spa is like having a beach in your own backyard all year round
February 26, 2009, OAKVILLE – After four months of prolonged exposure to Canada’s dry, cold and dark winter, the human body is literally sun-starved and gasping for UV rays and some relaxation – and in only minutes at Planet Beach Contempo® Spa, a guest can experience the same health benefits of spending a day at the beach.
With spring break just around the corner, many families are busy planning their trip south, while many other families are merely wishing they were. But for those who don’t get to go or want to experience the benefits of a warm southern exposure all year round, visiting therapeutic spas that offer UV light therapy is the next best thing – now imagine a spa that offers the private massage in the cabana as well – things can’t get much better.
“It is no secret that light therapy treatments are known to have a number of health benefits,” says Planet Beach Contempo® Spa Master Franchisee Nicole Matta. “It’s proven effective in treating acne, psoriasis, seasonal affective disorder, and non-seasonal depression – not only does it improve skin conditions, it makes you feel better, brighter and more energetic.”
Planet Beach Contempo® Spa uses state-of-the-art spa technology and advanced light therapy enabling guests to enjoy, in the privacy of their own room, the best in UV and relaxation therapies.
“My doctor wanted to know how I fixed my “trapezius [muscle]”. She was astounded and said she would do anything I was doing to get her trapezius to feel like mine. My blood pressure is down, my mood is up – I come every day for my “wellness” time,” says one member of Oakville’s Planet Beach Contempo® Spa. “It’s the best thing anyone can do for themselves.”
Guests have the choice of relaxing and unwinding on a Hydro-Massage bed, target vital pressure points and invigorate tired muscles with the heated Therasage shiatsu massage bed, or just sit in a Japanese Executive massage chair where all you need to do is take off your suit jacket and shoes and let the chair ease the day’s tensions away.
“So whether you come for a tan, UV therapy, or just to relax with any one of our many massage therapy units, just put on a relaxation tune with the sound of waves hitting the shore, close your eyes, and you will not just think you’re at the beach, you’ll experience the benefits of a day at the beach like no other,” says Nicole Matta. “And should you decide to become a member and visit regularly, not only will you feel better, your skin will be noticeably healthier and more youthful-looking.”
For further information or arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
FOR IMMEDIATE RELEASE
February 26, 2009
Enjoy the benefits of relaxation and soaking up the sun without going south
Planet Beach Contempo® Spa is like having a beach in your own backyard all year round
February 26, 2009, OAKVILLE – After four months of prolonged exposure to Canada’s dry, cold and dark winter, the human body is literally sun-starved and gasping for UV rays and some relaxation – and in only minutes at Planet Beach Contempo® Spa, a guest can experience the same health benefits of spending a day at the beach.
With spring break just around the corner, many families are busy planning their trip south, while many other families are merely wishing they were. But for those who don’t get to go or want to experience the benefits of a warm southern exposure all year round, visiting therapeutic spas that offer UV light therapy is the next best thing – now imagine a spa that offers the private massage in the cabana as well – things can’t get much better.
“It is no secret that light therapy treatments are known to have a number of health benefits,” says Planet Beach Contempo® Spa Master Franchisee Nicole Matta. “It’s proven effective in treating acne, psoriasis, seasonal affective disorder, and non-seasonal depression – not only does it improve skin conditions, it makes you feel better, brighter and more energetic.”
Planet Beach Contempo® Spa uses state-of-the-art spa technology and advanced light therapy enabling guests to enjoy, in the privacy of their own room, the best in UV and relaxation therapies.
“My doctor wanted to know how I fixed my “trapezius [muscle]”. She was astounded and said she would do anything I was doing to get her trapezius to feel like mine. My blood pressure is down, my mood is up – I come every day for my “wellness” time,” says one member of Oakville’s Planet Beach Contempo® Spa. “It’s the best thing anyone can do for themselves.”
Guests have the choice of relaxing and unwinding on a Hydro-Massage bed, target vital pressure points and invigorate tired muscles with the heated Therasage shiatsu massage bed, or just sit in a Japanese Executive massage chair where all you need to do is take off your suit jacket and shoes and let the chair ease the day’s tensions away.
“So whether you come for a tan, UV therapy, or just to relax with any one of our many massage therapy units, just put on a relaxation tune with the sound of waves hitting the shore, close your eyes, and you will not just think you’re at the beach, you’ll experience the benefits of a day at the beach like no other,” says Nicole Matta. “And should you decide to become a member and visit regularly, not only will you feel better, your skin will be noticeably healthier and more youthful-looking.”
-30-
For further information or arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Monday, February 16, 2009
Innovative technologies make spa visits affordable and convenient
MEDIA RELEASE
FOR IMMEDIATE RELEASE
January 20, 2009
Innovative technologies make spa visits affordable and convenient
Planet Beach Contempo® Spa combines the benefits of massage and UV Therapy under one roof
January 20, 2009, OAKVILLE – Planet Beach Contempo® Spa is upscale and modern using only the most innovative spa technologies to provide its members with affordable massage and UV therapy.
Gone are the days where one massage therapist is too hard and another too soft. Planet Beach’s state-of-the-art spa technology allows the individual to have control of the experience and customize equipment settings to personal preference, making the massage or UV session just right—remember those customized settings, and the same relaxing experience can be had every time.
“It’s so simple to use, with just the touch of the screen and push of a button you control everything from heat, speed, strength, and frequency,” says Master Franchisee Nicole Matta. “Once the settings are made, just put on the head phones, listen to tranquil tunes, lay back and relax, and feel your body being invigorated.”
The massage services range from a soothing full-body massage to a deep-tissue targeted massage, and have been carefully engineered to relieve stress, decrease muscle tension, and leave tired muscles feeling relaxed and rejuvenated.
The Oakville franchise is Ontario’s first and the only true Contempo® spa in Canada, but with over 380 locations and 1.9 million members worldwide, Planet Beach is a recognized leader in UV therapy, skin care services, and is equipped with the latest in therapeutic massage technology.
Planet Beach’s unique approach offers technology-driven, attendant-free spa and UV therapy services that focus on total wellness. All treatments are fully automated, enabling customers to pamper both face and body at the press of a button, in privacy and on their own schedule – a plus in today’s hectic and busy world.
“The concept of making a complete and full range of skin care services that are easy to use and convenient, is intriguing,” says Nicole Matta. “You can get a golden glow, hydrate your skin, rejuvenate your face, and relax with a massage — all in one place, at a reasonable price, and without spending a whole day.”
This exclusive mix of services is available only at Planet Beach.
“For just a little less than the regular or typical cost of a two hour visit to a traditional day spa, our members can indulge in a month of near limitless services and experience any one of our many therapies,” says Nicole Matta. “As this experience may be new to many, we offer a free pass so that guests can try it first – be warned – once you’ve tried it, you’ll love it.”
To receive a free guest pass, just go to www.planetbeach.ca.
For further information or arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
FOR IMMEDIATE RELEASE
January 20, 2009
Innovative technologies make spa visits affordable and convenient
Planet Beach Contempo® Spa combines the benefits of massage and UV Therapy under one roof
January 20, 2009, OAKVILLE – Planet Beach Contempo® Spa is upscale and modern using only the most innovative spa technologies to provide its members with affordable massage and UV therapy.
Gone are the days where one massage therapist is too hard and another too soft. Planet Beach’s state-of-the-art spa technology allows the individual to have control of the experience and customize equipment settings to personal preference, making the massage or UV session just right—remember those customized settings, and the same relaxing experience can be had every time.
“It’s so simple to use, with just the touch of the screen and push of a button you control everything from heat, speed, strength, and frequency,” says Master Franchisee Nicole Matta. “Once the settings are made, just put on the head phones, listen to tranquil tunes, lay back and relax, and feel your body being invigorated.”
The massage services range from a soothing full-body massage to a deep-tissue targeted massage, and have been carefully engineered to relieve stress, decrease muscle tension, and leave tired muscles feeling relaxed and rejuvenated.
The Oakville franchise is Ontario’s first and the only true Contempo® spa in Canada, but with over 380 locations and 1.9 million members worldwide, Planet Beach is a recognized leader in UV therapy, skin care services, and is equipped with the latest in therapeutic massage technology.
Planet Beach’s unique approach offers technology-driven, attendant-free spa and UV therapy services that focus on total wellness. All treatments are fully automated, enabling customers to pamper both face and body at the press of a button, in privacy and on their own schedule – a plus in today’s hectic and busy world.
“The concept of making a complete and full range of skin care services that are easy to use and convenient, is intriguing,” says Nicole Matta. “You can get a golden glow, hydrate your skin, rejuvenate your face, and relax with a massage — all in one place, at a reasonable price, and without spending a whole day.”
This exclusive mix of services is available only at Planet Beach.
“For just a little less than the regular or typical cost of a two hour visit to a traditional day spa, our members can indulge in a month of near limitless services and experience any one of our many therapies,” says Nicole Matta. “As this experience may be new to many, we offer a free pass so that guests can try it first – be warned – once you’ve tried it, you’ll love it.”
To receive a free guest pass, just go to www.planetbeach.ca.
- 30 -
For further information or arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Innovative Technologies make spa visits affordable and convenient
MEDIA RELEASE
FOR IMMEDIATE RELEASE
January 20, 2009
Innovative technologies make spa visits affordable and convenient
Planet Beach Contempo® Spa combines the benefits of massage and UV Therapy under one roof
January 20, 2009, OAKVILLE – Planet Beach Contempo® Spa is upscale and modern using only the most innovative spa technologies to provide its members with affordable massage and UV therapy.
Gone are the days where one massage therapist is too hard and another too soft. Planet Beach’s state-of-the-art spa technology allows the individual to have control of the experience and customize equipment settings to personal preference, making the massage or UV session just right—remember those customized settings, and the same relaxing experience can be had every time.
“It’s so simple to use, with just the touch of the screen and push of a button you control everything from heat, speed, strength, and frequency,” says Master Franchisee Nicole Matta. “Once the settings are made, just put on the head phones, listen to tranquil tunes, lay back and relax, and feel your body being invigorated.”
The massage services range from a soothing full-body massage to a deep-tissue targeted massage, and have been carefully engineered to relieve stress, decrease muscle tension, and leave tired muscles feeling relaxed and rejuvenated.
The Oakville franchise is Ontario’s first and the only true Contempo® spa in Canada, but with over 380 locations and 1.9 million members worldwide, Planet Beach is a recognized leader in UV therapy, skin care services, and is equipped with the latest in therapeutic massage technology.
Planet Beach’s unique approach offers technology-driven, attendant-free spa and UV therapy services that focus on total wellness. All treatments are fully automated, enabling customers to pamper both face and body at the press of a button, in privacy and on their own schedule – a plus in today’s hectic and busy world.
“The concept of making a complete and full range of skin care services that are easy to use and convenient, is intriguing,” says Nicole Matta. “You can get a golden glow, hydrate your skin, rejuvenate your face, and relax with a massage — all in one place, at a reasonable price, and without spending a whole day.”
This exclusive mix of services is available only at Planet Beach.
“For just a little less than the regular or typical cost of a two hour visit to a traditional day spa, our members can indulge in a month of near limitless services and experience any one of our many therapies,” says Nicole Matta. “As this experience may be new to many, we offer a free pass so that guests can try it first – be warned – once you’ve tried it, you’ll love it.”
To receive a free guest pass, just go to www.planetbeach.ca.
For further information or arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
FOR IMMEDIATE RELEASE
January 20, 2009
Innovative technologies make spa visits affordable and convenient
Planet Beach Contempo® Spa combines the benefits of massage and UV Therapy under one roof
January 20, 2009, OAKVILLE – Planet Beach Contempo® Spa is upscale and modern using only the most innovative spa technologies to provide its members with affordable massage and UV therapy.
Gone are the days where one massage therapist is too hard and another too soft. Planet Beach’s state-of-the-art spa technology allows the individual to have control of the experience and customize equipment settings to personal preference, making the massage or UV session just right—remember those customized settings, and the same relaxing experience can be had every time.
“It’s so simple to use, with just the touch of the screen and push of a button you control everything from heat, speed, strength, and frequency,” says Master Franchisee Nicole Matta. “Once the settings are made, just put on the head phones, listen to tranquil tunes, lay back and relax, and feel your body being invigorated.”
The massage services range from a soothing full-body massage to a deep-tissue targeted massage, and have been carefully engineered to relieve stress, decrease muscle tension, and leave tired muscles feeling relaxed and rejuvenated.
The Oakville franchise is Ontario’s first and the only true Contempo® spa in Canada, but with over 380 locations and 1.9 million members worldwide, Planet Beach is a recognized leader in UV therapy, skin care services, and is equipped with the latest in therapeutic massage technology.
Planet Beach’s unique approach offers technology-driven, attendant-free spa and UV therapy services that focus on total wellness. All treatments are fully automated, enabling customers to pamper both face and body at the press of a button, in privacy and on their own schedule – a plus in today’s hectic and busy world.
“The concept of making a complete and full range of skin care services that are easy to use and convenient, is intriguing,” says Nicole Matta. “You can get a golden glow, hydrate your skin, rejuvenate your face, and relax with a massage — all in one place, at a reasonable price, and without spending a whole day.”
This exclusive mix of services is available only at Planet Beach.
“For just a little less than the regular or typical cost of a two hour visit to a traditional day spa, our members can indulge in a month of near limitless services and experience any one of our many therapies,” says Nicole Matta. “As this experience may be new to many, we offer a free pass so that guests can try it first – be warned – once you’ve tried it, you’ll love it.”
To receive a free guest pass, just go to www.planetbeach.ca.
- 30 -
For further information or arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
The perfect gift for those who want healthier, more youthful-looking skin
MEDIA RELEASE
FOR IMMEDIATE RELEASE
February 2, 2009
The perfect gift for those who want healthier, more youthful-looking skin
Innovative Planet Beach Contempo® Spa offers a natural approach to health, wellness, and beauty
February 2, 2009, OAKVILLE – Planet Beach Contempo® Spas are hi-tech and modern, and the first and only chain to combine UV therapy, industry leading skin-care product lines, and the luxury of facials, moisturizers and massages in one spa facility – it is virtually, a one-stop skincare centre.
Using only the latest in skin-care technologies, it’s an affordable alternative to your more traditional salons and spas, where both services can be experienced with minimal time commitment on the same day, in one location, and in one spa. And Planet Beach offers much, much more than even this.
For example, the Luminous Facial is the latest in skin rejuvenation, and uses phototherapy to provide noticeable improvement to the complexion offering an overall healthier, more youthful appearance. There is no nip and tuck, as this natural approach to skin-care gives a 20-minute facial treatment that combats fine lines, dark circles and puffiness around the eyes.
“Our over 380 locations and 1.9 million members worldwide prove that this is what today’s spa clients are looking for,” says Master Franchisee Nicole Matta. “Our innovative technologies make a visit affordable, and convenient.”
Lumière Topical Skincare represents the first-ever line of topical skincare products formulated specifically to work with the Lumière Light-ThèrapieTM device in combination with Photon Absorption Therapy. The products provided in the Lumière Skincare line collectively encompass every aspect of daily facial skincare that is required to promote healthier, more youthful-looking skin.
Planet Beach Contempo Spa is a new breed of skin care, as all treatments are fully automated, enabling customers to pamper both face and body at the press of a button, in privacy and on their own schedule.
“People care about maintaining their youthful appearances, and with a clientele base that is 40 per cent male and 60 per cent female, these facial services are appreciated by both genders alike,” says Nicole Matta. “They make an excellent Valentine’s gift for any partner.”
For those who like natural skin-care options, the PB Skincare line offers clear and simple solutions for all skin types. Their trained Consultant will recommend one of three skincare regimes.
For further information or arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
FOR IMMEDIATE RELEASE
February 2, 2009
The perfect gift for those who want healthier, more youthful-looking skin
Innovative Planet Beach Contempo® Spa offers a natural approach to health, wellness, and beauty
February 2, 2009, OAKVILLE – Planet Beach Contempo® Spas are hi-tech and modern, and the first and only chain to combine UV therapy, industry leading skin-care product lines, and the luxury of facials, moisturizers and massages in one spa facility – it is virtually, a one-stop skincare centre.
Using only the latest in skin-care technologies, it’s an affordable alternative to your more traditional salons and spas, where both services can be experienced with minimal time commitment on the same day, in one location, and in one spa. And Planet Beach offers much, much more than even this.
For example, the Luminous Facial is the latest in skin rejuvenation, and uses phototherapy to provide noticeable improvement to the complexion offering an overall healthier, more youthful appearance. There is no nip and tuck, as this natural approach to skin-care gives a 20-minute facial treatment that combats fine lines, dark circles and puffiness around the eyes.
“Our over 380 locations and 1.9 million members worldwide prove that this is what today’s spa clients are looking for,” says Master Franchisee Nicole Matta. “Our innovative technologies make a visit affordable, and convenient.”
Lumière Topical Skincare represents the first-ever line of topical skincare products formulated specifically to work with the Lumière Light-ThèrapieTM device in combination with Photon Absorption Therapy. The products provided in the Lumière Skincare line collectively encompass every aspect of daily facial skincare that is required to promote healthier, more youthful-looking skin.
Planet Beach Contempo Spa is a new breed of skin care, as all treatments are fully automated, enabling customers to pamper both face and body at the press of a button, in privacy and on their own schedule.
“People care about maintaining their youthful appearances, and with a clientele base that is 40 per cent male and 60 per cent female, these facial services are appreciated by both genders alike,” says Nicole Matta. “They make an excellent Valentine’s gift for any partner.”
For those who like natural skin-care options, the PB Skincare line offers clear and simple solutions for all skin types. Their trained Consultant will recommend one of three skincare regimes.
- 30 -
For further information or arrange an interview contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
The chilling facts about vodka
MEDIA RELEASE
FOR IMMEDIATE RELEASE
February 16, 2009
The chilling facts about vodka
Ultra Premium vodkas are even better when served cold
February 17, 2009, OAKVILLE – Serving vodka chilled brings out the best in both the flavour and texture of vodka and may be a primary reason for its surge in sales and growing market demand.
Globally, sales of spirits are expected to reach $202 billion by 2012, an increase of 11.1 per cent from 2007, according to a study by MarketResearch.com. So, it is no surprise that vodka, a major player in the global spirits market, is also seeing increasing sales.
Why the growing love affair with vodka?
A lot can be contributed to the growing number of young people who drink nothing else but vodka. Perhaps it’s the TV series, and recent movie, Sex in the City that is largely responsible, or the resurgence of a younger and more physical James Bond played by Daniel Craig that has popularized the martini. Whatever the reasons, since the 50’s, the martini and all its many compliments, have never been so popular.
As this group ages, they’re staying committed to being true vodka drinkers, only now recognizing the noticeable difference in taste, they’re switching up to Ultra Premium vodka brands, especially when drinking it straight up just like Ukrainians and many Europeans do.
“Vodka consumers are recognizing that they don’t have to settle on vodka brands that leave a medicinal aftertaste and burning at the back of the throat,” says John Vellinga, president of Multiculture Bevco – Canadian owner and distributor of Slava Ultra Premium Vodka. “Choosing Ultra Premium brands of vodka changes all that – serve it chilled; the colder the better – and you have an experience that’s without comparison; smooth, no medicinal aftertaste, and only gentle warmth at the back of the throat.”
Connoisseurs, recognizing the superior benefits, like to keep vodka in the freezer, as super-chilling vodka enhance the smoothness and create a lovely, viscous consistency.
Understanding these facts and trends has helped companies market their product more effectively.
“For example, Slava Ultra Premium Vodka understood from its conception that vodka was meant to be served chilled, and as a result it was marketed with a practical triangular shaped bottle design,” says John Vellinga. “The idea was to create a bottle that wouldn’t roll around in the fridge or freezer, and if space was at a premium, the bottles could be stacked.”
So here are some tips to making a superior chilling martini. Use only chilled high quality vodka; chill-out your glasses; don’t use artificial, sickly-sweet additives, instead, to flavour the drink, use natural and fresh ingredients; use exotic fruits and other garnishes to make a martini more flavourful; to infuse the drink with a bit more flavour, put in a shaker; and shake thoroughly but not too hard.
ABOUT MULTICULTURE BEVCO
Multiculture Bevco (MCB) is a developer and marketer of private label and niche products. The Oakville, Ontario-based company has developed and launched two of its own vodka trademarks in four provinces, including the LCBO in Ontario. MCB products include: Slavutich Beer, Krimsekt Sparkling Wines, Lvivske Beer, Slava Ultra Premium Vodka and Zirkova Premium Imported Vodka.
To schedule an interview or seek further information contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MULTICULTURE BEVCO/SLAVA VODKA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
FOR IMMEDIATE RELEASE
February 16, 2009
The chilling facts about vodka
Ultra Premium vodkas are even better when served cold
February 17, 2009, OAKVILLE – Serving vodka chilled brings out the best in both the flavour and texture of vodka and may be a primary reason for its surge in sales and growing market demand.
Globally, sales of spirits are expected to reach $202 billion by 2012, an increase of 11.1 per cent from 2007, according to a study by MarketResearch.com. So, it is no surprise that vodka, a major player in the global spirits market, is also seeing increasing sales.
Why the growing love affair with vodka?
A lot can be contributed to the growing number of young people who drink nothing else but vodka. Perhaps it’s the TV series, and recent movie, Sex in the City that is largely responsible, or the resurgence of a younger and more physical James Bond played by Daniel Craig that has popularized the martini. Whatever the reasons, since the 50’s, the martini and all its many compliments, have never been so popular.
As this group ages, they’re staying committed to being true vodka drinkers, only now recognizing the noticeable difference in taste, they’re switching up to Ultra Premium vodka brands, especially when drinking it straight up just like Ukrainians and many Europeans do.
“Vodka consumers are recognizing that they don’t have to settle on vodka brands that leave a medicinal aftertaste and burning at the back of the throat,” says John Vellinga, president of Multiculture Bevco – Canadian owner and distributor of Slava Ultra Premium Vodka. “Choosing Ultra Premium brands of vodka changes all that – serve it chilled; the colder the better – and you have an experience that’s without comparison; smooth, no medicinal aftertaste, and only gentle warmth at the back of the throat.”
Connoisseurs, recognizing the superior benefits, like to keep vodka in the freezer, as super-chilling vodka enhance the smoothness and create a lovely, viscous consistency.
Understanding these facts and trends has helped companies market their product more effectively.
“For example, Slava Ultra Premium Vodka understood from its conception that vodka was meant to be served chilled, and as a result it was marketed with a practical triangular shaped bottle design,” says John Vellinga. “The idea was to create a bottle that wouldn’t roll around in the fridge or freezer, and if space was at a premium, the bottles could be stacked.”
So here are some tips to making a superior chilling martini. Use only chilled high quality vodka; chill-out your glasses; don’t use artificial, sickly-sweet additives, instead, to flavour the drink, use natural and fresh ingredients; use exotic fruits and other garnishes to make a martini more flavourful; to infuse the drink with a bit more flavour, put in a shaker; and shake thoroughly but not too hard.
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ABOUT MULTICULTURE BEVCO
Multiculture Bevco (MCB) is a developer and marketer of private label and niche products. The Oakville, Ontario-based company has developed and launched two of its own vodka trademarks in four provinces, including the LCBO in Ontario. MCB products include: Slavutich Beer, Krimsekt Sparkling Wines, Lvivske Beer, Slava Ultra Premium Vodka and Zirkova Premium Imported Vodka.
To schedule an interview or seek further information contact:
Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MULTICULTURE BEVCO/SLAVA VODKA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
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