The 25th Annual Courage Brother's Polar Bear Dip is doing their annual promo dip on Breakfast Television this morning. Always a great segment. BT has a huge viewership in the GTA and it's a great way to get info to people who might want to come to the event on Jan 1.
One of the reasons this event is so good for media is that it's a fantastic visual.
Monday, December 21, 2009
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