Tuesday, April 20, 2010

Auto clubs drive the garage culture

For Immediate Release

Auto clubs drive the garage culture

April 21, 2010, TORONTO – In today's society a garage has become more than just a garage, it's a culture – and one of the major forces driving this culture is auto clubs.

No longer is the garage just a place to stick junk, store off-season equipment and park a car; if there's room. It's so much more – it's become an extension of the home and a place to fix a car, hold a barbeque, watch sports on the big screen or show-off a collector car.

Take for example, vintage auto clubs like the Corvette Club of Ontario (CCO) whose members are meticulous about their cars; and just like their cars the garages that store them are immaculate and uniquely customized. Fittingly, the garage becomes the showroom to feature their vintage vehicle.

Garage Living, new sponsors of CCO and hosts of their most recent General Meeting, believe that organizations like CCO have largely influenced the boom in garage renovations.

"Collector vehicles and customized garages really do go together like salt and pepper," says Aaron Cash, founder of Garage Living in Vaughan. "Just as a collector car reflects its owner, the garage reflects the vehicle – a Rolex doesn't fit a cheap suit, neither does shoving an expensive vintage automobile into the midst of a cluttered garage."

CCO, Canada's first and largest Corvette Club, formed in 1962, and auto clubs like them exist to bring people together through a variety of auto-related events, in order to have fun.  Out of these events, similar interests are shared and friendships are birthed. This often leads to members gathering at another's home and hanging out, and what better place for a car collector to hang out than the garage.

"With experienced garage consultation and implementation of a number garage organization products, the garage can neatly store all the off-season equipment and still make it the show-piece that car enthusiasts can be proud of," says Aaron Cash. "Installing items like slatwall and cabinets will keep tools and items neatly organized, and in their right spot; coating the garage floor with a product such as Floortex, will make it easy to clean up and keep shiny, giving it that 'showroom' look."

For ideas in garage organization and how to turn a garage into a showroom atmosphere, visit Twitter at www.twitter.com/GarageLiving or www.garageliving.ca.

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For further information or arrange an interview contact:

Peter Turkington
Strategic Communications Solutions
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Monday, April 19, 2010

For Immediate Release

Splash: An Introvert's guide to being seen, heard and remembered goes global

April 12, 2010, MILTON - Released at the end of 2009, Splash, an introvert's guide to being seen, heard and remembered, has just been listed on Amazon UK (www.amazon.co.uk).

“We’ve gone international,” says Splash’s author, Carole Cameron. “Now folks across ‘the pond’ can dip their toe in and see if they’d like to take the plunge and learn how to excel as an introvert.”

Splash, is a book written to provide introverts a pathway to take control of their lives, learn new habits, and choose behaviours that move them toward their life goals. After only their second week, Splash grabbed The Globe and Mail's # 2 spot as best selling business book and has unwittingly become a resource for managers and top executives.

"As an introvert myself, I found that there was a lack of information in the business marketplace designed to help even the most successful introvert reach their personal and professional best," says Carole Cameron, who is also the Director of Creative Performance Solutions. "As a Human Resource Management, Training and Development, and Performance Consultant, I spent years researching this subject – writing this book makes the informative insights and tips that I've learned accessible to a wider audience."

Further enhancing Splash’s international credentials is the recently launched www.make-a-splash.ca. On this site there are answers to commonly asked questions that will challenge previously held perceptions and understanding of introverts. For instance, one question asks if there's a difference between being shy and being introverted.

There are also informative articles and personal success stories that will encourage introverts to implement new strategies and exercises that can lead to personal growth. And for the individual who is trying to communicate with introverts, it provides insights that help you to connect.

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For more information, please contact:

Peter Turkington, Strategic Communications Solutions
Primary Phone: 905-901-9218
E-mail: pturkington@stratcommsolutions.ca