The 23rd Annual Courage Brothers’ Polar Bear Dip for World Vision

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December 27, 2007

Proceeds to benefit water projects in Sudan

December 27, 2007, OAKVILLE -- Five hundred dippers are expected to brave the icy waters of Lake Ontario again this year during the 23rd annual Courage Brothers' Polar Bear Dip for World Vision, an event that has become a Greater Toronto Area New Year's Day tradition. More than $350,000 has been raised to provide clean water in developing countries since the first dip in 1985.

The event, which began when local businessmen Todd and Trent Courage jumped into Lake Ontario in Burlington, is now Canada's largest polar bear dip for charity

"Our event has raised more than $350,000 in recent years for World Vision's life-saving water programs," says Trent Courage. "This year we will have 500 participants ready to dive into icy water to raise funds to construct water systems for four villages in Sudan."

The Courage brothers and friends hope to raise a minimum of $40,000 with the 2008 event. The proceeds will be used to drill boreholes, install wells, lay water pipes and repair existing wells in four villages in Sudan where World Vision operates community development projects.

The event's festival-like atmosphere, with live music, costumes and celebrities, drew more than 400 participants and 5,000 spectators to Coronation Park in Oakville on January 1, 2007.

"Access to clean drinking water should be a basic right for all children, whether they live in Sudan or in the GTA," said Dave Toycen, president of World Vision Canada. "We are so encouraged by the hundreds of GTA residents who brave Lake Ontario to make sure Sudanese children can exercise that right."

WHEN: New Year's Day, Tuesday January 1, 2008

WHERE: Coronation Park, Oakville, Ontario (Lakeshore Road between 3rd and 4th Line)

WHAT:
- 12:30 p.m. Registration begins
- Live band performs on main stage

- 1:00 p.m. Mayor of Oakville and Regional Chair of Halton welcome visitors
- Singing of O' Canada
- Costume contest on main stage

- 1:30 p.m. Pre-dip interview availability (Todd Courage, Trent Courage, Richard Chapman of World Vision)
- Please register at media table to ensure interview

2:00 p.m. Polar Bear Dip begins

All Participants:
* With the $25 registration fee, will receive a swag bag including a t-shirt, Campbell's Soup at Hand, Thermos travel mug and much more (total value over $100)
* With every $100 raised, will receive a ballot for a chance to win prizes
* Will be eligible to win prizes for the best individual costume and the best group costume

The Courage Brothers are pleased to recognize the following platinum level sponsors for the 2008 Polar Bear Dip:

Campbell's Soup at Hand

Thermos

Megaloid

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For further information: Karen Homer, World Vision, Phone: 416.936.4159, Email: Karen_homer@worldvision.ca or Peter Turkington, On Behalf of the Courage Brothers' Polar Bear Dip, Phone: 905.901.9218, Email: pturkington@stratcommsolutions.ca or visit www.polarbeardip.ca

Campbell’s warms up Canada’s largest charitable dip

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December 20, 2007

The Courage Brothers Annual Polar Bear Dip welcomes the Campbell Company of Canada as a Platinum sponsor

December 20, 2007, OAKVILLE -- The 23rd Annual Courage Brothers' Polar Bear Dip welcomes the Campbell Company of Canada as a platinum sponsor.

The Courage Brothers' Polar Bear Dip is Canada's largest charitable polar bear dip and an annual January 1st tradition. The purpose is to fundraise in support of fresh water projects in developing countries around the world, providing solutions which improve quality of life. The overall essence of this event is 'water for water' through sponsorship. Participants who take the 'plunge' help provide fresh water to communities in need.

"What's most exciting about this event is its purpose - providing fresh water for those who don't have any," says Todd Courage, co-founder of the event. "And it doesn't get any better than seeing over 500 crazy people, of all ages and walks of life, take a plunge into the icy waters of Lake Ontario to make this point. Without the help of sponsors like Campbell Canada, the dip's goals could never be fulfilled."

For generations, Campbell Canada has provided Canadian families with nourishing and satisfying foods, at home and on-the-go. A presence in Canada since 1930, the company has long history of supporting community initiatives.

"Campbell Canada is pleased to support the Courage Brothers' Polar Bear Dip this year," says Anne Yourt, Brand Communications Manager, Campbell Company of Canada. "It's a meaningful, fun event and people naturally think of hot soup on cold days, so it's a natural fit." In addition to the platinum sponsorship, Campbell will have its convenient, on-the-go microwaveable soups, like Soup at Hand and Chunky To Go bowls, on site to keep the dippers warm, as well as a Chunky-branded hot tub that will be donated to the Polar Bear Dipper who raises the most funds.

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For further information: Anne Yourt, Brand Communications Manager - Campbell Company of Canada, Phone: 416.251.1131 ext. 8479, Email: anne_yourt@ca.campbellsoup.com or Peter Turkington, Strategic Communications Solutions (ON BEHALF OF THE 23RD ANNUAL COURAGE BROTHERS POLAR BEAR DIP) Phone: 905.901.9218, Email: pturkington@stratcommsolutions.ca

What-If Productions launches Designer Light for Glow Bear

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December 12, 2007

New designer light makes drawing and writing on Glow Bear fun and easy

December 12, 2007, TORONTO -- The Original In the Dark? Glow Bear, which combines the comfort of a night light and huggable friend, introduces the In the Dark? Designer Light.

"The designer light allows the imagination to run wild making it fun and easy to draw shapes, letters and designs on any of the Glow Bears," says Tim Mercer, creator of In the Dark? Glow Bear. "Just simply use it like a pen and write a story, note, or whatever; the choices are endless."

One of the most proven toys of all times, the "Teddy Bear" has been given a new twist. Not only is Glow Bear soft, warm and cuddly, and glows in the dark - it now has a designer light. When the room is dark, the Designer Light makes playing with Glow Bear like pulling out a new toy each night.

"What's really exciting, the next night the bear is a clean slate and ready to glow all over again with new designs," says Tim Mercer. "Glow Bear and now Designer Light, are some of my most exciting creations because they're compelling to both children and adults."

Another feature of writing on Glow Bear with its specially designed light, means there is no mess to clean up as there are no inks, no markers being used, just light.

Presently, more products are being developed specifically designed to accompany the Original Glow Bear. For more information go to www.what-ifproductions.com

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Solutions
ON BEHALF OF WHAT-IF PRODUCTIONS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

23rd Courage Polar Bear Dip to start 2008 off with a splash

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December 5, 2007

A refreshing start to the New Year with Canada’s largest charitable polar bear dip

December 5, 2007, OAKVILLE -- The weather is perfect; sun shining brightly and not a cloud in the sky. It's the perfect day to be on the beach. Suddenly, a cool wind blows in from the west as the thermometer reads a balmy…- 14 degrees C.

"We're less than a month away from one of the craziest and most exciting events of the winter," says Trent Courage, co-founder of the Dip.

The 23rd Annual Courage Brothers' Polar Bear Dip, Canada's largest charitable dip, will support fresh water projects in Sudan through World Vision Canada.

"It's water for water," says the dip's other co-founder, Todd Courage. "By jumping into freezing cold water, our supporters will help raise enough money to drill bore holes, build wells, install water pumps and repair damaged wells in 4 villages in Sudan."

The Courage Brothers' Polar Bear Dip started in 1985 when only five dippers plunged into Lake Ontario from a Burlington residence. Now the Courage Brothers' Polar Bear Dip attracts over 400 dippers and 5,000 spectators to Coronation Park, Oakville, each January 1.

"It really is quite an event. With a costume contest, live music, prizes, hot drinks, along with all the excitement and fun, it's a carnival-like atmosphere," says Rob, who has participated in this dip for five years. "But what's most refreshing about dipping into the icy waters of Lake Ontario is the money it raises and the good news that the dip brings to some of the less developed communities around the world."

For the past 13 years, The Courage Brothers' Polar Bear Dip has partnered with World Vision to fund water projects in countries such as:

• South Africa
• Malawi
• Tanzania
• Honduras
• Nicaragua
• Rwanda
• Afghanistan
• South East Asia (tsunami relief)
• Kenya

The fundraising goal for The 23rd Annual Courage Brothers' Polar Bear Dip is $40,000.

To donate or become a corporate sponsor visit www.polarbeardip.ca

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Solutions
ON BEHALF OF THE 23RD ANNUAL
COURAGE BROTHERS' POLAR BEAR DIP
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

What makes premium vodka, truly premium?

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November 29, 2007

It's not just about the fancy bottle

November 29, 2007, OAKVILLE -- With so many brands of vodka being sold today, there are several determining factors that make a premium brand.

Typically, vodka is a colourless liquor consisting of water and alcohol. So pure and water-like is this liquor that Slavics called it "voda," which is the Slavic word for "water." One would think with such basic ingredients, taste and quality would vary little. Not so according to wine and spirits experts.

"In fact, all vodkas are not alike. Vodka can be distilled in a good many ways, from a great many substances, including wheat, rye, beets, corn, potatoes, and sugar cane," says Alex Abramovich of Slate Magazine. "As a result, each brand has a distinct smell, flavor, aftertaste, and burn (i.e., the burning sensation vodka creates as it goes down your gullet)."

Many of the so-called premium vodka brands are considered premium just because of their price tag. Their expensive packaging makes buying their brand pricier. In a recent conversation with Jean Marc Daucourt, whose family is the creator of the premium vodka, Jean Marc, he said “For many well known, upscale vodkas, it is very much about the marketing, bottle and image.”

Truly, premium vodka should not be measured by its cost or by the income of its consumers, nor by slick marketing campaigns and sexy bottle designs, but by its taste and texture.

Whether you're just the average person looking to have a shot of vodka or a CEO of a major corporation, tasting Slava Ultra Premium most always provokes a similar but surprising response. "Delicious, simply delicious." And after receiving a bottle of Slava Ultra Premium as a house warming gift, another said, "Oh I've tried that, it's yummy."

"Slava is premium quality and taste, without the premium price and makes the perfect martini," says John Vellinga, president of Multiculture Marketing, which owns the Slava brand. "With its superb flavour and natural sweetness, you don't have to add anything - just drop in an olive or a twist and you're done."

Those who have tried Slava Ultra Premium Vodka describe the taste as clean and exceptionally smooth. The reason - it's four times distilled and 12 times filtered and only the finest ingredients are used. And rather than an expensive bottle with fancy etchings or design, Slava chose a less expensive but practical triangular shape; one that doesn't roll around in the freezer.

So are brands such as Grey Goose, Belvedere, Slava, Vox, Wyborowa and Stoli elit truly premium vodkas? Why not let the quality of their taste and texture be the deciding factor.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF SLAVA ULTRA PREMIUM VODKA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Greener days ahead for Canadian golfers

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November 28, 2007

Parmaster’s indoor golf greens ideal for practicing year round

November 28, 2007, TORONTO -- The chip and putt are two of the most important strokes in golf which only get better with practice. Parmasters Golf Training Centers make it possible to practice these strokes year round in their indoor golf centres.

Just ask players such as Tiger Woods, Vijay Singh and Mike Weir and they'll tell you that improvement only comes through consistent training and practice. Few ever imagine reaching their playing level, but concede that any improvement would be a step in the right direction.

Whether professional, experienced, casual or new, all golfers agree with the old adage, that "practice makes perfect." And yet, it's actually perfect practice that makes perfect. And that means training in the ideal conditions. What's challenging for the average golfer is finding the time and place to practice year round.

"It's no wonder that professionals putt well when many of them, such as Vijay Singh, have professionally designed golf greens right in their own backyard," says Parmasters Chief Golf Professional and Co-Founder, Scott Hazledine. "To have one of these would be any golfer's dream."

"Having a surface this good to practice on is incredible," says Vijay Singh, 2004 PGA champion. "[It]… performs like a tour green."

The putting greens are so realistic and play like real greens that a golfer can play the same stroke that's used on real grass. "We've found that pros and amateurs can greatly improve their putting strokes by being able to rely on consistent putts with a "true roll" from every position on the green," says Weston Weber, founder and owner of Southwest Putting Greens Technologies, Inc.

Over 25 PGA pros own these putting greens, and it is these same, quality greens that Parmasters are installing in each of their 12,000 to 15,000 square-feet golf centres, beginning with Canada's first Parmasters centre which opens early 2008 in Edmonton. Another 12 golf training centers and 20 Links Golf Cafes will follow in the spring.

"Not only is Parmasters 'the ultimate golf training and practice facility,' they make learning, practicing and playing golf fun," says Andre Ferris, Canadian Regional Franchisor of Parmasters Golf Training Centers. "As I speak with people across Canada about this opportunity, it's exciting to hear their enthusiasm and anticipation for the centres to open."

Parmasters is the world's first year-round indoor golf training centre franchise that literally guarantees results and is currently establishing itself in the Canadian market. And with over 30 franchises already awarded in Canada, and only opportunities in Ontario, Saskatchewan, Manitoba and Quebec, to be sold, finding a location close to home shouldn't be too difficult.

Visit www.parmastersfranchise.com for franchising opportunities and details.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF PARMASTERS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

General Hillier speaks at packed fundraiser for Wounded Warriors

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November 23, 2007

RMC’s Alumni Gala helps the Wounded Warriors Fund and establishes bursary

November 23, 2007, TORONTO -- In celebration of Canada's global military contribution, General Rick Hillier, Chief of the Defense Staff addressed a full auditorium of government, corporate, local and military guests at the Fairmont Royal York Hotel yesterday.

The fundraising gala was hosted by The Toronto Branch of the Royal Military Colleges Club of Canada to benefit the Wounded Warriors Fund and establish a bursary to allow members of the Reserve Forces to attend the Royal Military College.

The Royal Military College (RMC) is a national academic institution whose sole purpose is to train Canada's future officers for leadership roles.

The Wounded Warriors Fund was established to aid those brave men and women whose lives are forever changed by injuries sustained while on duty in places like Afghanistan. It contributes quality of life items to soldiers during their time of greatest need.

"When soldiers have been injured and are rushed to a military hospital with just the clothes on their backs, it is then that they are most vulnerable. It's the time when they need encouragement and Canada's support the most," says Captain Wayne Johnson. "We are raising funds on their behalf to provide items like a 'Wounded Warriors Pack' containing items that will help to build the soldiers' morale while on the road to recovery."

The evening's events included the presenting of The Birchall Leadership Award, an award named in honour of Air Commodore Leonard Birchall, a Canadian hero of World War II, to Major Danny McLeod. Major McLeod is a man who has provided inspired leadership in war and peace as an officer and as a great sportsman and coach with links throughout the hockey community and Canadian university sports organizations.

The evenings events were all about showing support for our military.

"It's a great time to be a soldier because we have the support of a nation," says, General Hillier. "The best medicine of all is feeling valued by our countrymen."

Don Cherry, host of Hockey Night in Canada, and one of the events honourary patrons, knows the importance of supporting our troops and the morale boost that it gives. His constant recalling of Canadian military exploits and attention to Canadian peace-keeping missions has been so appreciated he was recently awarded honorary life membership in the Royal Canadian Legion..

Further recognizing Don Cherry's support for the military, General Hillier paused during his speech to award Don Cherry The Canadian Armed Forces Medalion for Distinguished Service.

Don Cherry learned for the first time, that his family had a combined 80 years of Canadian Military service and have been involved since 1890.

"...the troops love General Hillier," says Don Cherry. "He's a leader of leaders."

The RMC College Alumni sponsor events such as this in an effort to garner community backing that demonstrates support and appreciation for the brave men and women who put themselves in the line of fire.

"It was encouraging to see a strong representation from both civilians and corporate Ontario. The support shown through their attendance and donations will be a great morale boost for our military," says Gord Clarke, President RMC Club of Canada - Toronto Branch. "As the need for financial support is great, the RMC alumni are hoping that the public and corporations will continue to make donations during the weeks following this great event."

For donations or more information, visit www.toronto.rmcclub.ca/leadershipdinner.htm.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF RMC TORONTO BRANCH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Gala at Fairmont Royal York to show support for Canadian soldiers

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FOR IMMEDIATE RELEASE

November 21, 2007

RMC alumni to host event to Celebrate Canada’s Global Military Contribution and benefit Wounded Warriors Fund

November 21, 2007, TORONTO -- The Toronto Branch of the Royal Military Colleges Club of Canada is holding a fundraising dinner Friday, November 23, 2007 at the Fairmont Royal York Hotel in celebration of Canada's global military contribution.

The Royal Military College (RMC) is a national academic institution whose sole purpose is to train Canada's future officers for leadership roles. Many former officers can be found within business, government and academic communities in the GTA and they understand what it means as a soldier to have the support of their country. "Our role is to help keep the morale high by showing our military appreciation and support for putting their lives in the line of fire," says Gord Clarke, President RMC Club of Canada - Toronto Branch.

The Birchall Leadership Award, an award named for Air Commodore Leonard Birchall, a Canadian hero of World War II, will be presented to Major Danny McLeod, a man who has provided inspired leadership in war and peace as an officer and as a great sportsman and coach.

General Rick Hillier, Chief of Defence Staff, will provide the keynote address to over 500 guests. Serving members of GTA Reserve Forces will be in attendance, as will Officer Cadets from RMC. Entertainment will be provided by military bands from the Reserve Forces and RMC.

The fundraising dinner proceeds and corporate donations will benefit the Wounded Warriors Fund and establish a bursary which allows members of the Reserve Forces to attend RMC. For dinner tickets, donations or more information go to www.toronto.rmcclub.ca/leadershipdinner.htm

"As this event is about the GTA community showing their support for our military, the RMC alumni encourages civilian and corporate involvement both by sponsorship and attendance at this inaugural event," says Clarke.

"When soldiers have been injured and are rushed to a military hospital with just the clothes on their backs, it is then that they are most vulnerable. It's the time when they need encouragement and Canada's support the most," says Captain Wayne Johnson. "We are raising funds on their behalf to provide items like a 'Wounded Warriors Pack' containing items that will help to build the soldiers' morale while on the road to recovery."

The Wounded Warriors Fund was established to aid those brave men and women whose lives are forever changed by injuries sustained while on duty in places like Afghanistan. It contributes quality of life items to soldiers during their time of greatest need.

"With dinner tickets limited to 500, it's encouraging to have corporate sponsors making donations as a show of their military support," says Gord Clarke. "And with members of the community attending such as The Honourable David C. Onley, Lieutenant Governor of Ontario, The Honourable Joseph A. Day, Senator and Don Cherry, TV host of Hockey Night in Canada, one of the events honourary patrons, and honorary life member of the Royal Canadian Legion, the support is overwhelming."

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF RMC TORONTO BRANCH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca