Krinos Taste Of The Danforth - Discover A New "Taste"

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July 28, 2007

Toronto’s favourite festival offers fun for the whole family

July 28, 2007, TORONTO – Toronto’s favourite street festival has a whole new way to celebrate the fun and flavours of Greece and summer in the city.

As last year’s Krinos Taste of the Danforth festival came to a close, a poll released by Decima showed that 90 per cent of respondents identified Taste as their favorite GTA festival event -- beating out the Toronto International Film Festival, Caribana and Pride Week from an audience perspective.

“The seed for this festival was planted 14 years ago when local businesses were looking for a way to attract attention to the community – there were only a few tables of food and some local musicians,” says Alex Alexakis, Krinos Vice President of Canadian Operations. “Now it’s the largest Greek festival outside of Greece, attracting over one million visitors from around the world.”

The GTA lays claim to more than 200,000 residents of Greek ancestry, the third largest Hellenic community outside Greece and between August 10 and 12, 2007, everyone who comes to the Danforth gets to be Greek for the day.

This year’s Krinos Taste of the Danforth has loads of new features and activities to engage and entertain the entire family:

• The Celebrity Stage, presented by the Toronto Star, will include demonstrations by Citytv’s CityLine chef and celebrity restaurateur, Michael Bonacini, PLUS a performance by Kevin Brauch, the hugely popular host of the shows “Thirsty Traveler” and "Iron Chef America," where he will perform stunts such as Sabretage - slashing open a bottle of champagne with a chef’s saber -- while blindfolded.
• The Celebrity Stage at the new Taste will also offer a “Taste of Broadway” – with live performances from the cast of We Will Rock You, Menopause Out Loud, Evil Dead: The Musical, Much Ado About Nothing and Second City (performing a hilarious set of improvised themes, songs and games, all based on audience suggestions). In addition, visitors will be treated to live musical performances by Frank D’Angelo & The Steelback 2-4 – and much more.
• The Greek Stage will feature traditional Greek dancers (such as Troup Naditu, Levendia X and Arabesque) and musicians (such as Exodos, Parea, Galaxy and the Yianis Kapoulas Band).
• The Sports Zone will include events created by each of Toronto’s professional sports teams. There is a Maple Leafs’ Slap Shot Machine, a Raptors’ interactive basketball court, a Toronto FC kicking station and soccer zone where you can actually play a game, the Argos Football Toss, Toronto Blue Jays pitching and batting cages, a Toronto Rock lacrosse shooting game (plus meet your favourite Rock players), the Toronto Marlies goal-tending skills game and lots more chances for people to test their skills and win fun prizes.
• The Olympiada, presented by the Toronto Star, will include Pythagoras' Chess Challenge (a life-size chess game), a climbing wall hosted by ‘Outward Bound,’ the Medusa area with a live reptile show, Greek pottery hosted by ‘The Clay Room’ where children of all ages will have an opportunity to paint their own pottery using Greek themes, two volleyball courts (one for adults and one for children) – and much more.
• The D'Angelo Pavilion will feature the fantastic feats of The Zero Gravity Circus' Amazing Aerial Acrobats.
• And to cool off, visitors can bring their skates to the ‘Blades of Glory,’ an immense street-wide ice rink on the Danforth where they can enjoy the unique experience of ice skating in summer.
  

This year, the Greek Wine Pavilion featured at the Krinos Taste of the Danforth will be dramatically different from the past. It will be a sensual food and wine tasting garden, featuring the talent of local chefs, sommeliers and celebrities. Guests will be able to sit down, savour, learn about, and purchase the highlighted wines of Greece. They will also have the opportunity to sample some culinary classics that are exclusive to the Danforth.

The 2006 Krinos Taste of the Danforth welcomed over million people and organizers are expecting record crowds again in 2007. Full details on this year’s Krinos Taste of the Danforth can be found at www.toronto.com/TasteOfTheDanforth.

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For more information contact:

Howard Lichtman
416-402-4948
howard@lightning-group.com

Filing Major Suit Against The Toronto Star Was Last Resort

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July 25, 2007

Prayer Palace defends against Toronto Star allegations

July 25, 2007, TORONTO -- A few weeks ago, the Prayer Palace launched a major defamation claim against the Toronto Star. It is the final avenue available to the church in order to clear its name and restore its reputation.

“Whenever an organization like the Toronto Star prints an exposé such as they did, people assume it’s true,” says Marek Tufman, lawyer for The Prayer Palace. “My clients weren’t even asked to respond to the allegations of financial wrong doing before it went to print -- it’s like they’ve been considered guilty without a chance to prove their innocence. That’s why the church is proceeding with legal action.”

The Prayer Palace made numerous attempts at responding to the Star’s allegations. Throughout March and April eight media releases were issued by The Prayer Palace showing the Star’s allegations to be unsubstantiated and incorrect. An exclusive interview was even offered to the Toronto Star including representatives of the church Board, The Prayer Palace’s lawyer, Marek Tufman, and the independent firm that conducts annual audits of the church. They even invited the Star’s lawyer. However, the Star’s reporters walked out because the church wanted to video tape the meeting to ensure accuracy. It was even agreed that both parties would have a copy of the resulting tape.

“It’s difficult to imagine the extent of the damage this has caused to the church and the pastors’ reputations,” says Frank Fernandes, a member of The Prayer Palace board of directors. “In the past, it has never been Prayer Palace’s practice to launch a defamation suit, however in this case, we are left with no other alternative than to do just that -- our good reputation is worth protecting.”

The Prayer Palace’s board of directors is confident in the church’s records and believe imminent conclusion of Bruce Armstrong, Chartered Accountant (CA) and Certified Fraud Examiner (CFE) will affirm their position.

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Frank Fernandes (member of The Prayer Palace board of directors) and Marek Tufman (Prayer Palace lawyer) are available for interviews. To schedule an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF THE PRAYER PALACE
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Extend Your Summer Vacation – At Least The Feel of It

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July 25, 2007

SupperWorks' franchises make meal preparation easy

July 25, 2007, OAKVILLE – Every year Canadians anticipate the arrival of summer and the opportunity to vacation. There’s nothing quite like it; weeks off work with little or no responsibilities, just rest and relaxation.

For many, one of the more enjoyable aspects of vacationing is the thrill of not having to plan or prepare meals.

“Not having the responsibility of cooking dinner for two weeks is such a stress release,” says Candace of Oshawa. “I wish summer could last for ever.”

What if you could extend the feel of summer vacation by removing the burden of preparing and cooking meals?

You can. It’s as simple as contacting your local meal prep business. Most meal preparation businesses provide an in-store experience that allows people to spend their time enjoying music and camaraderie while producing affordable, nutritious and delicious meals for their families. It’s an innovation in home cooking that provides a healthier, family friendly alternative designed to improve quality of life – studies show that kids who eat dinner with their family do better at school and later in their careers.

“It’s simple and inexpensive -- we do all the prep, all the clean up and prepare all the menus,” says Chris Wood, Co-founder of SupperWorks, Canada’s premiere meal prep business. “And in less than 2 hours they’ll have prepared 12 full-sized entrees with each serving 4-6 people.”

“To experience total bliss, some SupperWorks clients pay a small fee and our staff prepares the meals for them. All they’ve got to do is come by and pick them up,” adds Joni Lien, Co-founder of SupperWorks.

The meal preparation industry began in the US in 2002. In less than 5 years, the industry has grown to be worth around $500 million US. According to Entrepreneur Magazine’s Franchise 500, it “…is, hands down, among the top franchising trends."

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To schedule an interview or seek further information please contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF SUPPERWORKS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Now you can eat healthy at home -- Quickly

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July 24, 2007

SupperWorks opens new meal-prep franchise

July 24, 2007, WATERLOO -- At the start of July, SupperWorks, Canada’s premiere meal preparation business franchise, opened its eighth location in Ontario, it’s first in Waterloo, at 283 Northfield Drive East, Unit 9B.

SupperWorks is a meal preparation business which provides an in-store experience that allows people to spend their time enjoying music and camaraderie while producing great meals for their families. It’s an innovation in home cooking that provides a healthier, family friendly alternative designed to improve quality of life.

“People’s schedules are so busy that they just don’t have time to prepare wholesome meals anymore,” says Joni Lien, Co-founder of SupperWorks. “SupperWorks takes away the hassle and mess of meal preparation and makes it a fun and enjoyable experience while at the same time providing affordable delicious and nutritious meals.”

The meal preparation industry began when the first meal-prep store opened in the US in 2002. Since then, the industry has grown to be worth around $500 million US in less than 5 years. According to Entrepreneur Magazine’s Franchise 500, it “…is, hands down, among the top franchising trends."

“It’s really simple -- we do all the prep, all the clean up and prepare all the menus,” says Chris Wood, Co-founder of SupperWorks. “And in less than 2 hours they’ll have prepared 12 full-sized meals with each serving 4-6 people.”

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To schedule an interview or seek further information please contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF SUPPERWORKS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
Get communication tips and insight from www.stratcommsolutions.blogspot.com

Shaken, stirred, chilled…whatever your preference it's perfect

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FOR IMMEDIATE RELEASE

July 12, 2007

Slava Ultra Premium Vodka makes the perfect ‘classic’ martini at the Toronto Drinks Show

July 12, 2007, TORONTO – The classic martini – the drink that’s synonymous with the golden age of Hollywood. Frank Sinatra, Audrey Hepburn, Dean Martin, Marilyn Monroe, Sammy Davis Jr., they all ordered them. James Bond liked his ‘shaken, not stirred.’

“Slava makes the perfect martini,” says John Vellinga, president of Multiculture Marketing, which owns the Slava brand. “With its superb flavour and natural sweetness, you don’t have to add anything – just drop in an olive or a twist and you’re done.”

Those who have tried Slava Ultra Premium Vodka describe the taste as clean and exceptionally smooth. The reason – it’s four times distilled and 12 times filtered and only the finest ingredients are used.

Slava Ultra Premium Vodka will be featured at the Toronto Drinks Show this weekend. The Drinks Show is North America’s premier cocktail show. Nearly sixty exhibitors will offer unique and original cocktails, all created by Toronto’s ‘Martini Club’.

John Vellinga, will be there personally to explain Slava’s unique history and the surprisingly practical story behind the bottle’s shape. He will also serve you the ultimate ‘classic martini’ or a colder-than-ice frozen shot of Slava.

WHEN: Friday, July 13, 2007 and Saturday July 14, 2007

WHERE: The Brickworks, Toronto (550 Bayview Ave.)

TIME: 5:00PM to 11PM (both Friday and Saturday)

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ABOUT MULTICULTURE MARKETING

Multiculture Marketing (MCM) is a developer and marketer of private label and niche products. The Oakville, Ontario-based company has developed and launched two of its own vodka trademarks in four provinces, including the LCBO in Ontario. MCM products include: Slavutich Beer, Krimsekt Sparkling Wines, Lvivske Beer, Slava Ultra Premium Vodka and Zirkova Premium Imported Vodka.

To schedule an interview or seek further information please contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MULTICULTURE MARKETING/SLAVA VODKA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Prayer Palace Files Defamation Suit Against Toronto Star

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July 4, 2007


Prayer Palace’s lawyer responds to Toronto Star allegations

July 4, 2007, TORONTO – Yesterday afternoon, Marek Tufman, lawyer for The Prayer Palace, filed a major claim against the Toronto Star.

The libel suit responds to the allegations raised by the Toronto Star about The Prayer Palace and its pastors, in a series of articles written between March 4 and March 13, 2007.

"The Prayer Palace and its pastors claim that the Star's allegations of wrong doing are not only false but defamatory," says Tufman. "The damage to their reputation caused by these articles, is immeasurable!"

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To schedule an interview or seek further information please contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF THE PRAYER PALACE
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Play Golf All Year Long in Southern Ontario

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FOR IMMEDIATE RELEASE

July 3, 2007

Parmasters announces the opening of state-of-the-art Golf Center

July 3, 2007, KITCHENER-WATERLOO – Parmasters is pleased to be opening the first of five golf centers in Southern Ontario at Kitchener’s Market Square, 100 King Street East, at the corner of King and Frederick Streets. This location will open this winter with other sites in London, Windsor, Chatham-Kent and Cambridge to follow soon.

Typically, a Parmasters Golf Training Center is 12,000 to 15,000 square-feet and is “the ultimate golf training and practice facility” offering a climate-controlled, indoor golfers haven and an affordable, non-intimidating alternative to the traditional, typically expensive teaching methods that guarantees a 25 per cent reduction in handicap.

This center will feature 5 state-of-the art golf simulators, 2 or more fluency bays (with an automatic tee that tees up a ball every 1.5 seconds), other driving bays such as fairway bunker, uneven lies long game areas, a pro shop, a golf fitness area, and a 4,000 sq. ft. indoor undulating green surrounded by rough and bunkers for short game practice. Parmasters Golf Training Centers have been designed to have the look and feel of a high-end clubhouse including food and beverage service in the Company’s “Links Golf Café”.

A 2006 Ipsos Reid poll indicated that Canadians spent a total of $11.23 billion in 2005 on green fees, membership, equipment and apparel and also indicated that 5.95 million Canadians participated in the sport in 2005, representing a 21.6 per cent increase from 2001.

In summarizing the poll results, Ipsos Reid senior vice president, Amanda Maltby said: "The game is in good health…I'm not in the industry but looking at it from a research perspective . . . we're seeing very robust growth.”

“I’m excited and the timing couldn’t be better for opening a Parmasters Golf Center,” says Stephen Southern, President, Parmasters Southern Ontario. “And with support from the Canadian Regional Franchisor of Parmasters Golf Training Centers we hope to pre-sell a target 750 Charter Memberships prior to opening.”

As an entrepreneur and former sales and marketing professional, Stephen’s broad business knowledge, his strong customer service orientation, his leadership and team building skills, as well as his commitment to sales and marketing fundamentals, will all serve him well as Southern Ontario Area Developer for Parmasters Golf Training Centers.

To date, eighty-three franchises and eight regional franchises have been awarded. The first location, a 25,000 sq. ft. center in Memphis Tennessee opened in June 2006, and the first international centre in Guangzhou, China in April, 2007. The opening of 12 additional golf training centers and 20 Links Golf Cafes are planned by April, 2008. In Canada, 27 franchises have been awarded to date, with further opportunities in Ontario, Saskatchewan, Manitoba and Quebec.

Tom Matzen, an international speaker and best-selling author, founder and past CEO of Entrepreneur Coach Inc., together with Scott Hazledine, a Class A PGA member, Master Teacher, and Master Player, recognized the growth in golf and teamed up to form Parmasters in 1999.

Parmasters is optimistic about its future as an indoor golf training center because new golfers want to learn, they want to improve and they want to look good on the fairway. Parmasters primary focus is offering one-on-one golf skills training. This training will differentiate itself by its fun and easy format, guaranteed results and an overall goal of increasing each attendee's passion and excitement for the game of golf.

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For further information or interviews contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PARMASTERS GOLF CENTERS
Direct Phone: 905.901.9218
Fax: 866.384.7384
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca