Monday, October 29, 2007

Dr. Debby Chesnie Cooper, Educational Psychologist, talks about the benefits of dEcode®

MEDIA RELEASE

FOR IMMEDIATE RELEASE

October 29, 2007

Curriculum proven effective in remediation of learning disabled


October 29, 2007, TORONTO – dEcode® is a philosophy incorporating both a method and a program, reinforced by the latest neurological research that reading occurs in a different area of the brain than language. And unlike language, reading is not innate, but must be taught.

“Early on in my private practice, I started seeing quite a number of children who had been diagnosed as ‘reading disabled’ but at the age of ten were incapable of sounding out printed words even though they had been given quite a bit of remedial help, specifically in the phonics area,” says Dr. Debby Chesnie Cooper, Educational Psychologist and Director of The Chesnie Cooper Educational Centre. “My quest to understand why led to exhaustive research and later to the development of dEcode®.”

With over 25 years of development and augmentation in a clinical environment, working with people of all ages and different socioeconomic groups, dEcode® is unique in that it addresses the underlying processing problems inherent in the development of reading and numeric skills.

Studies show, even in the worst cases of ‘reading disabled,’ dEcode® has a 100 per cent success rate, provided commitment is made with required follow through.

“My son is 9 years old [now] and in grade 4…This school year, things came to a head. My son withdrew into himself. He wanted to be alone. He hated school and wanted to be home schooled. He wished he was dead,” reports Christine Rick. “I was distraught and unsure what to do next.”

Mrs. Rick’s pediatrician referred her son Edward to Dr. Debby Chesnie Cooper, who is renowned for her research, development of dEcode® and specialization in helping people with CAPD and other learning disabilities.

“After only 2 visits and a conference call with Dr. Cooper, significant changes began to take place in Edward’s life,” says Mrs. Rick. “My son now sleeps through the night; he smiles and laughs. He tells jokes and loves to be around people; he loves school again; and he is feeling more confident about himself. In just one year using dEcode®, Edward went from a reading decoding level grade 3 to grade 9, scored perfect in reading a nonsense word test which he could not do initially, and his reading comprehension score went from early grade 4 to early grade 10.”

dEcode® is different from other phonology programs. “Existing programs don’t develop the true connection between the auditory to visual and visual to auditory systems. dEcode® is pure development of memory and not memorization,” says Dr. Cooper. “There seems to be too much assumption with other programs which results in teaching too much, too fast and implementing comprehension too soon while not recognizing that decoding must be kept separate from comprehension,”

While other programs emphasize rules, memorization and moving fast, dEcode® emphasizes moving slowly, initially, in order to move short term memory to working memory. “Reading is not having to think about the printed word,” says Dr. Cooper.

“dEcode® has a broad application and is not limited to those with learning disabilities,” says Dr. Cooper. “The fact that it has proven successful when applied to individuals with dyslexia, Central Auditory Processing Disorder (CAPD), and other LDs show that it can greatly benefit those without disorders; it has even proven effective with preschoolers.”

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To schedule an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF DR. DEBBY CHESNIE COOPER
& THE CHESNIE COOPER EDUCATIONAL CENTRE
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Tuesday, October 23, 2007

Being at the right place at the right time presents opportunities

MEDIA RELEASE

FOR IMMEDIATE RELEASE

Oct 22, 2007

Linda Proctor shares secrets of realizing we’re in the right place at the right time

October 22, 2007, TORONTO - Small changes in behaviour can cause dramatic changes in outcomes. At least, that's what Linda Proctor found and it's resulted in huge returns in her network marketing business. It's also led her to put her successful method down in writing in a book, Does Your DNA Create Wealth, outlining how people can change their thought processes to overcome the obstacles preventing them from reaching their dreams.

"Before I met my husband, 28 years ago, I was earning $25,000 a year," says Linda Proctor. "One year later, I took his advice and earned $500,000.00."

So who is her husband, you ask?

He's Bob Proctor, the featured philosopher in the internationally acclaimed movie, The Secret.

"By implementing a few relatively simple exercises Bob suggested years ago, I continue to earn millions year after year." continues Linda. "And being at the right place at the right time presents incredible opportunities; however what we're often lacking is the awareness that we're in the right place at the right time!"

Linda's most recent involvement is in building awareness about Diamond Tree Global, a network marketing company providing clients with natural health products.

"Diamond Tree recognizes that these rare gifts from the Earth contain natural vital nutrients and live enzymes," says Jae Rang, Founder and CEO of Star Diamond Global, an affiliate of Diamond Tree Global. "This is what nature has given us, since the beginning of time, to appreciate, to enjoy, to embrace."

Star Diamond Global presents Linda Proctor at the Sheraton Parkway Hotel, Richmond Hill.

WHO: Linda Proctor, author, business woman, wife of Bob Proctor of The Secret

WHAT: Linda talks about her success, the advice she received from her husband, Bob Proctor, and introduces Diamond Tree Global.

WHERE: Sheraton Parkway Hotel (600 Highway 7 East, Richmond Hill - corner of Highway 7 and Leslie)

WHEN: October 30, 2007 (7:30 PM - 10 PM)

WHY: Ground floor business opportunities

Those who register in advance will receive a free CD "Vision Board" - a personal pictorial an individual creates containing all of the things they desire. Its power, as discussed in The Secret, can be a critical tool in getting the Law of Attraction working for individuals. Early registrations can be emailed to Jae Rang, Star Diamond Global reserve@stardiamondglobal.com.

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For more information, please contact

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF STAR DIAMOND GLOBAL
Primary Phone: 905-901-9218
E-mail: pturkington@stratcommsolutions.ca

Monday, October 15, 2007

A party that is sure to be shaken and stirred

MEDIA ADVISORY

FOR IMMEDIATE RELEASE

October 16, 2007

Slava Ultra Premium Vodka serves the perfect martini and more to Canada’s best at Gemini Awards Party

October 16, 2007, REGINA – Following the Gemini Awards, Slava Ultra Premium Vodka will serve martinis to the best of Canada’s TV programming; only with a twist. The drink which was once synonymous with prestige, class and the golden age of Hollywood will make a splash with a new era of stars. Special Slava martinis have been created and named in the spirit of the Gemini Awards, such as the ‘Nominini’ which tastes just like a cinnamon heart.

Buzzing around this event will be actors, actresses and behind the scenes staff that help produce some of Canada’s leading shows, such as Corner Gas and Little Mosque on the Prairie.

"[This] is a big thing for our production community…and everyone who works so hard on our shows - to finally be able to participate in the Geminis and celebrate the work they do,” says Susanne Bell, CEO of SaskFilm.

“Slava makes the perfect martini and the perfect way to celebrate this event,” says John Vellinga, president of Multiculture Marketing, which owns the Slava brand. “With its superb flavour and natural sweetness, you don’t have to add anything – just drop in an olive or a twist and now you’ve got yourself a party.”

Those who have tried Slava Ultra Premium Vodka describe the taste as clean and exceptionally smooth. The reason – it’s four times distilled and 12 times filtered and only the finest ingredients are used.

John Vellinga, president of Multiculture Marketing and his staff will be on hand to personally serve everyone the ultimate martini or a colder-than-ice frozen shot of Slava; a delightful surprise.

WHEN: Sunday, October 28, 2007

WHERE: SaskFilm Soundstage (1831 College Avenue, Regina, Saskatchewan)

TIME: 9:00PM to 1:00AM (immediately after the awards celebration and banquet)

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ABOUT MULTICULTURE MARKETING

Multiculture Marketing (MCM) is a developer and marketer of private label and niche products. The Oakville, Ontario-based company has developed and launched two of its own vodka trademarks in four provinces, including Saskatchewan, Manitoba, Alberta and Ontario. MCM products include: Slavutich Beer, Krimsekt Sparkling Wines, Lvivske Beer, Slava Ultra Premium Vodka and Zirkova Premium Imported Vodka.

To schedule an interview or seek further information please contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF MULTICULTURE MARKETING/SLAVA VODKA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Even a garage needs a lift

MEDIA RELEASE

FOR IMMEDIATE RELEASE

October 16, 2007

Garage Living introduces the car lift designed for the home garage

October 16, 2007, TORONTO – Just as facelifts are meant to rejuvenate the face and give it a more youthful look, a garage lift, in a practical sort of way, rejuvenates and maximizes the space in a garage. The result, a more attractive, desirable and more valuable garage.

Just when you think you’ve exhausted every possible way to maximize the storage space in your garage, along comes the garage car lift designed especially for the home garage.

“It is fun seeing the look on people’s faces when they first see their hobby car, or recreational vehicle securely stored out of the way and still have room to park their family vehicle,” says Parag Shah, President of Garage Living, Canada’s leading garage specialists. “And with a set of four casters, the lift can be moved to anywhere in the garage, even with a car on it.”

The 4-Post, 7000 lb car lift can be used for vehicle service or storage. With its three drip trays, one jack tray, diamond plated runways, and four wheel stops, it’s the do-it-yourself mechanics dream. It’s perfect for working on vehicles. No more aching back and knees, just easy access to the undercarriage of a car.

Another neat aspect of the Garage Living Car Lift is the quality of its construction. This motorized lift is so sturdy that it doesn’t need to be anchored to the floor, and should it be necessary to relocate, it’s easy to pack up and take along.

The lift is great for any off-season storage of hobby cars, and with a lifting height of six feet, another car can fit beneath the lift. Other models are also available which can hold SUVs and trucks if needed. Or if it’s just extra storage space that’s needed during non-use times, Garage Living has designed storage units that fit the lift, perfectly.

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For further information or arrange an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF GARAGE LIVING
Direct Phone: 905.901.9218

Thursday, October 4, 2007

Thanksgiving hope for 1000 Toronto families

MEDIA ADVISORY

FOR IMMEDIATE RELEASE

October 4, 2007

The Prayer Palace gives away 1000 turkeys

Toronto, Ontario, MEDIA ADVISORY, October/4/2007/ PR Direct/ - The Prayer Palace, a multicultural, nondenominational church located in the heart of North York, is giving away turkeys and 5lb. bags of rice to approximately 1000 needy families.

For the past 7 years The Prayer Palace has been distributing food to over 1,150 families in the community and for over 3 years, the Pastors have served a Thanksgiving meal to seniors and those who are alone and without families.

"Both the physical needs and spiritual needs of an individual are important to us and this is just some of the ways that Prayer Palace addresses the physical needs of those in the community," says Pastor Tom Melnichuk, Associate Pastor. "This year, we wanted to do more to show how much we care about our great city."

Following the Sunday morning service, turkeys will be distributed in the Prayer Palace parking lot.

WHEN: Sunday October 7, 2007

WHERE: The Prayer Palace
1111 Arrow Rd., Toronto, ON

TIME: Following the Sunday 10:30 am service

The Prayer Palace's vision is to make a positive impact upon the Greater Toronto Area, and ultimately this nation, by creating a city-wide family centre in which all are welcome - a place where all individuals and families can grow and flourish in faith and discover God's plan for their lives.

Known throughout Canada and the USA as a model for racial harmony and diversity, The Prayer Palace has become a congregation with members representing over 50 different nationalities worldwide.

Their work has not gone without notice. Mayor David Miller on the occasion of Pastor Paul Melnichuk's 70th birthday said "Together with Kathy, your sons…and the congregation of the Prayer Palace, you have helped make a difference in many lives and our City a better place."

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For further information contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF THE PRAYER PALACE
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca

Charitable giving just got ‘tasty’

MEDIA RELEASE

FOR IMMEDIATE RELEASE

October 4, 2007

SupperWorks offers a unique fundraising alternative

October 4, 2007, OAKVILLE - The need for charitable assistance is on the rise and, at the same time, charitable organizations are finding more and more competition for donor dollars. Creative fundraising is one of the few remaining alternatives.

Statistics Canada reports that donations were up 13.8 per cent in 2005 from 2004, and a median average of $240 per donor. Although there has been an increase in the actual dollars donated, the increase in the number of donors is less than 1 per cent. These statistics show that it's the same people doing the giving; they're just giving a little bit more each year.

If charitable organizations are to be successful in raising funds, it is important that they remain accountable and be wise in their choosing of a fundraiser. While events such as a polar bear dip are arduous at best, and chocolate bars and chocolate covered almonds seem to be reserved for sports teams and public schools, other worthwhile community causes seem to get lost in a moray of appeals with little or no new ideas to assist them in raising their much needed funds.

SupperWorks, Canada's premiere meal preparation franchise, recognizing that there are many worthwhile community activities and organizations which need financial support, introduced their own fundraising opportunity.

"We want to do our part in showing financial support for our community, so when groups come to SupperWorks to help them fundraise we donate four per cent of the purchase price of their meals to the charity of their choice," says Joni Lien, Co-founder of SupperWorks. "We encourage the organization members to participate with us by placing a SupperWorks order knowing that together, we will be supporting worthwhile causes."

"It's really simple -- we do all the prep, all the clean up and prepare all the menus," says Chris Wood, Co-founder of SupperWorks. "And in less than 2 hours an organization's member will have prepared 12 full-sized meals with each serving 4-6 people."

Getting involved in the SupperWorks plan doesn't cost the participant anything more than the cost of the meals.

"When you think about it, what a great way to give. (Testimonial) " Money I would've spent on fast food or store bought frozen dinners anyway, I spend at SupperWorks and for doing so, I get to support one of my favourite charities. What could be better?"

"SupperWorks is excited and honoured to join community members in supporting their favourite charitable cause," says Chris. As there are so many worthwhile causes, we can't just support one to the exclusion of all others. As with our meals, it's best to give our customers the choice."

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For further information contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF SUPPERWORKS
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca