Virtual Golf—Think IMAX 3D

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FOR IMMEDIATE RELEASE

September 20, 2007

Parmasters Golf Centers use state-of-the-art golf simulators

September 20, 2007, TORONTO - Commercial and air force pilots have been using flight simulators for years. Considering the advances in technology over the last 20 years, it isn’t difficult to imagine how golf simulators of today can make a round of virtual golf feel realistic.

Gone are the days of a projector casting boring 2D images up against the back of a screen – think IMAX 3D. Think virtual reality.

Parmasters Golf Centers have gone hi-tech, using AboutGolf’s state of the art technology. Their simulated courses use graphics with greater resolution and detail that are so real that clouds move, flags blow the direction and intensity of the wind, and even tee signs can be read.

AboutGolf's Sim Sensor applies patented 3D phased-array microwave technology that operates at 7,000 cycles per second, providing an amazingly accurate view of the ball’s flight and the club head. Collisions with tree trunks, leaves, and branches are just as in real life. A player can even hit a ball into the cup-holder of a golf cart.

Hi-tech simulators offer a number of advantages: avid golfers can play year round, night or day and in any kind of weather conditions. Golfers can now play some of the finest golf courses in the world (Pebble Beach, Spy Glass Hill, Teeth of the Dog, and any number of Nicklaus Design’s courses) without ever leaving their city.

Parmasters is America’s leading indoor golf training centre and is currently establishing itself in the Canadian market. Canada’s first Parmasters centre opens in early 2008 and will be followed by another 12 golf training centers and 20 Links Golf Cafes in the spring. Over 30 franchises have already been awarded in Canada, leaving only opportunities in Ontario, Saskatchewan, Manitoba and Quebec, to be sold. Visit www.parmasters.com for franchising opportunities and details.

“In order to accurately replicate the game of golf indoors there must be intricate technology and focused technologists with a thirst for continual improvement,” says Andre Ferris, Canadian Regional Franchisor of Parmasters Golf Training Centers. “Parmasters exclusive golf simulator, AboutGolf, is the collaboration of two influential golf technology companies who are re-writing the standards for indoor golf on a daily basis.”

One of the features of the simulators is the data tracing capabilities. DataTrac enables users to log in at the beginning of each simulator session and have all their activity tracked and ported to their personal web site. Users can visit their site to analyze stats, review practice data, get instructional tips based on their practice sessions, and replay their best shots.

“Parmasters Golf Centers make learning and practicing golf fun,” says Stephen Southern, President, Parmasters Southern Ontario, “Using the DataTrac system, members can even compete with other members of other Parmasters’ centres. There are even longest ball and closest to the pin competitions. Innovation like this makes owning a Parmasters franchise so exciting.”

A Parmasters Golf Training Center is “the ultimate golf training and practice facility” offering a climate-controlled, indoor golfers haven. It is a golf training center designed to help improve a golfer’s game.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF PARMASTERS CANADA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca

Can medication cure all ills?

MEDIA RELEASE

FOR IMMEDIATE RELEASE

September 20, 2007

Maybe not – Dr. Chesnie Cooper focuses on remediation

September 20, 2007, TORONTO - Attention Deficit Disorder, or as it's currently known, Attention Deficit/Hyperactive Disorder, is a medical condition affecting approximately three to five per cent of the population according to the National Institute for Mental Health (NIMH).

However, many more children are being medically treated for AD/HD than this statistic implies.

• Children who have been in remedial programs for years.
• Those who have had occupational therapy recommended to them.
• Kids who have been told that they have ADHD, and been put on medication, only to discover that there's little or no improvement.
• Occupational or speech and language therapy isn't yielding the necessary results.
• The prescribed medication doesn't help, the child is angry and there are behavioural problems at home around the issue of homework.

These children have been misdiagnosed.

Due to the similar symptoms, it is not uncommon for Central Auditory Processing Disorder/Deficit (CAPD) to be diagnosed as ADHD, behavioural difficulties, language and communication disorders, autism, dyslexia and learning disabilities.

The term Central Auditory Processing Disorder/Deficit or just Auditory Processing Disorder/Deficit is new to many people. Even for those parents, educators and professionals who are aware of this term, it is difficult to understand exactly what it is, how significant it can be, what the behavioural symptoms are and how it affects individuals academically, socially and in work situations.

In defining CAPD, The American Speech Language Hearing Association (ASHA) 2005 includes the word "central" because part of the definition includes difficulties within the central nervous system.

The definition refers to difficulties in the processing of auditory information in the central nervous system (CNS) as demonstrated by poor performance in one or more of the following skills: sound localization and lateralization, auditory discrimination, and auditory pattern recognition.

"If an incorrect diagnosis occurs, the individual may either receive medication aimed at a medical issue, or receive therapy for behavioural issues, neither of which addresses the basic underlying auditory problem," says Dr. Deborah Cooper, Psychologist and Director of The Chesnie Cooper Educational Centre. "CAPD is not a medical problem. There is no pill that will cure it. CAPD can cause frustration, both with the individual and within the family, but family and behavioural therapy will not cure it either. Only appropriate remediation will."

Upon hearing the label CAPD, many parents are puzzled, since "auditory" represents hearing. Most people assume the term "auditory" deals only with the process of accurately detecting the presence of sound and its physical attributes.

However, it is possible for a person's hearing to test normal, and still have difficulty understanding conversations when background noise is present or when the individual they're speaking to is talking too fast.

This proves that hearing of speech goes well beyond the ear. The situation mentioned above can be explained as a breakdown in the translation system from the ear to the brain.

Once correctly identified with CAPD, the results are often similar to that of Johnny's, a student of The Chesnie Cooper Educational Center who was at the bottom three per cent of reading capability, and after a year and a half, can read anything he wants. "Thank you, Mommy, 'cause now I'm just like all the other kids. And I can read."

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF DR. DEBORAH COOPER
& THE CHESNIE COOPER EDUCATIONAL CENTRE
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca

Golf swing technology (system) is guaranteed to reduce a golfer’s score

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FOR IMMEDIATE RELEASE

September 14, 2007

Parmasters’ training systems guarantee twenty-five per cent handicap reduction

September 14, 2007, TORONTO - Whether you're a casual golfer or a fanatic there is at least one common thread. Every golfer strives for a lower score each time out. Even new golfers want to improve, they want to learn and they want to look good on the fairway. Parmasters Golf Training Centers' training system makes sure this happens and guarantees a 25 per cent reduction in handicap.

Improving their game is what keeps a golfer from discouragement and quitting the game, according to a National Golf Foundation (NGF) study. With an average of 2 million new golfers entering the sport each year, making golf one of the most explosive sporting industries, Parmasters Golf Training Centers recognizes the importance of teaching sound fundamentals that will help a golfer improve each time out.

Parmasters believes they can help a golfer become better at hitting the ball straight and getting consistent and predictable results. In fact they guarantee it! Rather than teach the complicated basic physics of the golf swing, certified golf coaches develop each part of the swing from impact backwards. "The traditional golf swing is complex and extremely difficult to master, unless of course you are practicing five hours per day," says Scott Hazeldine, Master Player, Master Teacher and holder of 22 course records. "The good news is; there is a better way. It's the simplest and most accurate way to hit a golf ball. We call it "Straight Line Golf," This golf swing is so easy that everybody can learn to do it. Parmasters claim it can be learned in just eight hours using their Accelerated Learning Techniques?. This affordable, non-intimidating alternative to the traditional, typically expensive teaching method is a big hit with the golfing community.

A Parmasters Golf Training Center is typically 12,000 to 15,000 square-feet and is "the ultimate golf training and practice facility" offering a climate-controlled, indoor golfers haven. Facilities can include short game areas, a retail shop for equipment and golf apparel; a golf fitness area that focuses on strength, endurance, flexibility, and balance; and a training and events room that can be rented for corporate functions or family birthday parties. In addition there's the on-site Links Golf Café, offering gourmet organic coffee and clubhouse fare, as well as free wireless Internet.

Members enjoy specialized driving bays, realistic professionally designed rolling putting greens, a golf fitness center, state of the art golf simulators featuring world-class courses, sand traps and much more.

A 2006 Ipsos Reid poll indicated that Canadians spent a total of $11.23 billion in 2005 on green fees, membership, equipment and apparel and also indicated that 5.95 million Canadians participated in the sport in 2005, representing a 21.6 per cent increase from 2001.

Parmasters is evidence of this growing trend as it is set to open Canada's first Parmasters Golf Training Center early 2008, and another 12 golf training centers and 20 Links Golf Cafes beginning in the spring. Already in Canada, over 30 franchises have been awarded, leaving only opportunities in Ontario, Saskatchewan, Manitoba and Quebec, yet to be sold. Further information on franchising opportunities can be found at www.parmasaters.com.

"I'm excited and the timing couldn't be better for opening a Parmasters Golf Center," says Stephen Southern, President, Parmasters Southern Ontario. "And with the support provided by Andre Ferris, the Canadian Regional Franchisor of Parmasters Golf Training Centers, we hope to pre-sell a target 750 Charter Memberships prior to opening." Charter memberships provide members with preferred access to the unparalleled indoor practice facilities and centre amenities.

Each full-size training center when in full operation is expected to average 2,000 members. The Halifax site sold 617 memberships before construction had even commenced.

Parmasters, out of 65,000 franchisees, earned its second consecutive ranking in the Top 50 Franchises in North America from Franchise Business Review. "This is further evidence of their desire to not just be the number one golf center, but to be the number one franchise," says Andre Ferris, Canadian Regional Franchisor for Parmasters.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF PARMASTERS CANADA
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca

Chilled means served straight from the freezer – not shaken over ice

MEDIA RELEASE

FOR IMMEDIATE RELEASE

September 11, 2007

Slava Ultra Premium Vodka is designed to easily fit any freezer

September 11, 2007, OAKVILLE - There's just as much to being a vodka connoisseur as there is to being a wine connoisseur.

"One shot and you appreciate the smoothness, with only a slight tingle at the back of your throat reminding you are indeed consuming alcohol at 40% alc./vol," says Antoine Tedesco of Sceneandheard.ca when writing about Slava Ultra Premium Vodka. "This ultra premium vodka is as good as some of the more expensive varieties, and leaps and bounds better than the cheaper, hip vodkas of magazine fame."

At about $30 per bottle, Slava is only $5 more than ordinary vodka, but significantly less than other ultra-premium vodkas.

So what's Slava's secret?

"It's positively chilling," jokes John Vellinga, president of Multiculture Marketing - Canadian distributor of Slava Ultra Premium Vodka. "It's a balance of what's in the bottle, the bottle itself, and serving it as cold as you possibly can."

Slava is distilled at the Zlatogor Distillery, one of the oldest distilleries in Ukraine, founded in 1896. Zlatogor is known for the purity of its water, using natural ingredients and traditional methods. In other words, they've been known for their commitment to quality since 1896.

"We developed and taste-tested 25 formulations of Slava with the experts at Zlatogor. On the 23rd version, we hit the perfect recipe." says John Vellinga.

Those who have tried Slava Ultra Premium Vodka describe the taste as clean and exceptionally smooth. The reason - it's four times distilled and 12 times filtered and only the finest ingredients are used.

"Distilling four times increases the quality and purity of the vodka, without having a negative impact on the taste," says Vellinga. "Four times distilled is ideal for fine vodka: less distillation reduces the purity, while more distillations reduce the character and taste."

Vellinga goes on to explain that true vodka aficionados know that the best way to bring out the smooth, crisp taste of premium vodkas, like Slava, is to serve them ice cold. That's straight out of the freezer - not shaken over ice. Ice dilutes the vodka and makes it taste like water.

To that end, the people at Slava have designed a triangular bottle that sits nicely in any freezer. Whether on its side or standing upright, it won't roll out when the freezer door is opened.

"It's slick art deco label, "freezer-friendly" triangular shaped bottle (it will not roll around in your freezer) and exceptional value will draw in the crowds," concludes Antoine Tedesco.

ABOUT MULTICULTURE MARKETING

Multiculture Marketing (MCM) is a developer and marketer of private label and niche products. The Oakville, Ontario-based company has developed and launched two of its own vodka trademarks in four provinces, including the LCBO in Ontario. MCM products include: Slavutich Beer, Krimsekt Sparkling Wines, Lvivske Beer, Slava Ultra Premium Vodka and Zirkova Premium Imported Vodka.

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For further information contact:

Peter Turkington
Strategic Communications Solutions
Public Relations Specialists
ON BEHALF OF MULTICULTURE MARKETING
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
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