Monday, March 30, 2009

Owning franchises that grow during market downturns help beat back recession

MEDIA RELEASE

FOR IMMEDIATE RELEASE

March 30, 2009

Owning franchises that grow during market downturns help beat back recession
Planet Beach Contempo® Spa is new, modern, innovative and growing

March 30, 2009, OAKVILLE – Buying a franchise, while a good idea during a recession, doesn’t in itself guarantee success. However, buying a franchise with market share that’s growing during economic unrest, is a step in the right direction.

Planet Beach Contempo® Spas are one such franchise. They’re the world’s first and only automated day spa – leaders in the multi-billion dollar wellness and beauty industry. They’re unique, new, innovative, and growing.

This isn’t surprising, as the beauty, health and wellness industries survive and even flourish in times of recession. Tough economic times bring on more stress, and as a result society searches for ways to get relief, uplift their mood and to feel better about themselves.

“People like to escape from the pressurized realities of life – some go to movies; others go to health and beauty spas,” says Ontario Master Franchisee, Nicole Matta. “What we’re currently experiencing is an extension of ‘lipstick theory’ that arose from previous economic downturns.”

The past shows us that the beauty and spa industry is nearly recession-proof. Not even today's economic weaknesses stop the public's insatiable demand for ways to relieve stress, look younger, feel sexier and live healthier lives.

The hottest health and beauty cravings are massage, facials, skincare, UV tanning, skin hydration, nutrition and teeth whitening, and Planet Beach Contempo® Spas offer all of them under one roof – a one-stop health and beauty centre.

“The reason for Planet Beach Contempo® Spas’ success is not only because we provide services and products that people want during tough economic times, but that we provide these services at an economical and affordable price,” says Nicole Matta. “After all, income’s tighter during a recession, making price a factor.”

When considering buying a franchise, searching for companies whose products and services are in growing demand during tough economic times is a good place to start – such as the beauty, health and wellness industry.

For more information about Planet Beach Contempo® Spas, go to www.planetbeach.ca.

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For further information or to arrange an interview contact:

Peter Turkington
Strategic Communications Solutions
ON BEHALF OF PLANET BEACH
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca