FOR IMMEDIATE RELEASE
October 9, 2009
Leap for it” isn’t just a tag line, it’s a corporate philosophy
October 9, 2009 -- Anyone who's been in business for a while knows that cold calling is a slow and tedious process.
"It doesn't make you many friends either," says Marcus Miller, founder and president of LEAPJob, the GTA's leading sales and marketing recruitment firm.
Up until about four years ago, LEAPJob utilized all the traditional methods of business prospecting. Cold calling was a large component. However, sensing that the business world was cooling on cold calls, Marcus and the team at LEAPJob moved to a new business model - one that included a focus on the internet and business networking.
To date, it's been extremely successful.
"Each and every day we work with the best and the brightest sales and marketing professionals and help them advance in their careers," says Marcus.
LEAPJob's approach is simple:
* Get it right - understand the client, market, and candidates
* Give choice - present clients multiple candidates for any one position
* Build relationships - become a resource that clients will call again and again (in it for the long haul)
LEAPJob's focus on building relationships helps keep clients happy and also has a positive impact on business prospecting.
Business networking allows LEAPJob to get into people's circles of influence and build credibility.
"It's a necessity to build rapport and trust," says Marcus. "The longer you spend with a group of potential referral partners, the better they get to know your business - as they become more comfortable with you the level of trust increases and the referrals come."
That's why Marcus represents LEAPJob with the Business Networking International (BNI) Corporate Catalysts in Oakville. He likes the structured approach of BNI and has been a member of the Oakville group for just over a year now.
Marcus finds the structure offered by BNI to be important and helpful in building both trust and a sustainable referral pipeline.
"BNI teaches repeatable behaviours that, if applied properly, lead to solid relationships, unique opportunities and new connections." says Miller. "When someone invites you into their business world, that's powerful - and it's why referrals work."
Further to the opportunities LEAPJob has discovered in the GTA through BNI Corporate Catalysts, Marcus realizes that the networking resources don't just stop there. BNI is an international organization, exposing LEAPJob to opportunities throughout Canada and internationally.
"It's not just the resources offered," concludes Marcus. "We've been thoroughly impressed with the caliber of the companies and the people we've met through BNI's corporate chapters so far.
For further information on LEAPJob or to arrange an interview contact:
-30-
Peter Turkington
Strategic Communications Solutions
Direct Phone: 905.901.0219
Email: pturkington@stratcommsolutions.ca
Web: www.stratcommsolutions.ca
