Tuesday, April 20, 2010

Auto clubs drive the garage culture

For Immediate Release

Auto clubs drive the garage culture

April 21, 2010, TORONTO – In today's society a garage has become more than just a garage, it's a culture – and one of the major forces driving this culture is auto clubs.

No longer is the garage just a place to stick junk, store off-season equipment and park a car; if there's room. It's so much more – it's become an extension of the home and a place to fix a car, hold a barbeque, watch sports on the big screen or show-off a collector car.

Take for example, vintage auto clubs like the Corvette Club of Ontario (CCO) whose members are meticulous about their cars; and just like their cars the garages that store them are immaculate and uniquely customized. Fittingly, the garage becomes the showroom to feature their vintage vehicle.

Garage Living, new sponsors of CCO and hosts of their most recent General Meeting, believe that organizations like CCO have largely influenced the boom in garage renovations.

"Collector vehicles and customized garages really do go together like salt and pepper," says Aaron Cash, founder of Garage Living in Vaughan. "Just as a collector car reflects its owner, the garage reflects the vehicle – a Rolex doesn't fit a cheap suit, neither does shoving an expensive vintage automobile into the midst of a cluttered garage."

CCO, Canada's first and largest Corvette Club, formed in 1962, and auto clubs like them exist to bring people together through a variety of auto-related events, in order to have fun.  Out of these events, similar interests are shared and friendships are birthed. This often leads to members gathering at another's home and hanging out, and what better place for a car collector to hang out than the garage.

"With experienced garage consultation and implementation of a number garage organization products, the garage can neatly store all the off-season equipment and still make it the show-piece that car enthusiasts can be proud of," says Aaron Cash. "Installing items like slatwall and cabinets will keep tools and items neatly organized, and in their right spot; coating the garage floor with a product such as Floortex, will make it easy to clean up and keep shiny, giving it that 'showroom' look."

For ideas in garage organization and how to turn a garage into a showroom atmosphere, visit Twitter at www.twitter.com/GarageLiving or www.garageliving.ca.

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For further information or arrange an interview contact:

Peter Turkington
Strategic Communications Solutions
Direct Phone: 905.901.9218
Email: pturkington@stratcommsolutions.ca